Search results

1 – 2 of 2
Article
Publication date: 15 December 2023

Yongqing Xiong, Qian Cheng, Yukang Xiong and Mingyan Liao

This study aims to investigate the impact and mechanism of new energy vehicle (NEV) information sources (IS) on mass consumers' purchase intentions (PIs) in China.

Abstract

Purpose

This study aims to investigate the impact and mechanism of new energy vehicle (NEV) information sources (IS) on mass consumers' purchase intentions (PIs) in China.

Design/methodology/approach

Around 902 valid questionnaires were collected using the questionnaire to analyze the different effects of three types of IS (official, interpersonal and commercial) on mass consumers' PIs. Besides, this study investigates the mechanisms by examining the mediating effect of perceived risk (PR) and the moderating effect of individual differences like age and education level.

Findings

The three types of NEV IS stimulate the PI of mass consumers, but there are some differences, with interpersonal information sources (IISs) having the strongest contribution, followed by official information sources (OISs) and commercial information sources (CISs) the least. Meanwhile, PR plays a mediating role in the effect of NEV IS on mass consumers' PIs, and age and education level moderate the influence paths. Specifically, the moderating effect of age mainly works on the negative impact of PR on PI, while education level moderates the influence of IS on PR.

Originality/value

This study contributes to filling the gaps in the current understanding of the role played by NEV IS in shaping consumer preferences and choices. It provides valuable insights for automotive manufacturers, policymakers and marketers to tailor their marketing strategies and improve information dissemination to effectively promote NEV adoption among mass consumers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 27 May 2022

Mingyan Han, Maolong Zhang, Enhua Hu and Hongmei Shan

This study aims to examine how Chinese rural-urban migrant workers' socio-economic status was associated with their decent work.

Abstract

Purpose

This study aims to examine how Chinese rural-urban migrant workers' socio-economic status was associated with their decent work.

Design/methodology/approach

Grounded in the psychology of working theory (PWT), this study tested the path from rural-urban migrant workers' socio-economic status to decent work via work volition, with this path moderated by environmental uncertainty and trade union support. 470 rural-urban migrant workers from four manufacturing enterprises were investigated.

Findings

Results indicated that rural-urban migrant workers' socio-economic status was positively associated with rural-urban migrant workers' decent work through work volition. In addition, environmental uncertainty weakened the impact of socio-economic status on work volition while trade union support strengthened the relationship between socio-economic status and work volition.

Originality/value

The study contributes to the growing research on the PWT by testing its utility among rural-urban migrant workers in the Chinese context. The study also identifies the crucial effects of environmental uncertainty and trade union support, which are distinctive characters of contemporary China, in the formation process of rural-urban migrant workers' decent work. A detailed explanation of the results and implications is discussed in the end.

Details

Personnel Review, vol. 52 no. 4
Type: Research Article
ISSN: 0048-3486

Keywords

1 – 2 of 2