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The COVID-19 pandemic has demonstrated the increasing need for digital solutions to maintain economic and social activities remotely. Times of physical distancing made it clear that besides keeping trade running, they are crucial for education, health, work, etc. During the pandemic, e-commerce has played a growing role in global economic activity as part of the wider digital economy. As social distancing and movement restrictions become normal, businesses and consumers have become increasingly digital and provide and buy more goods and services online.

The noteworthy development in this process is that much earlier than the pandemic, in 2015, the European Commission started developing a Digital Single Market strategy which is aiming at bringing distinctive digital markets together across the Union. The Digital Single Market is a modern version of the European Union (EU) Common Market established in 1957, which allowed the free movement of goods, services, capital, and people all around the region. The fact that such an application was started long before the pandemic provided some vital advantages to the countries involved in the strategy during the pandemic process.

This study is investigating how the EU Digital Market and the policy implementations connected to it helped digital transformation of the countries of the EU. Digital Economy and Society Index, and E-Commerce and internet access data of Single Market countries are investigated within the scope of the study. The data covering 2011–2021 period is collected from the Eurostat database. When we studied the data, although it is possible to talk about a benefit for the EU in general, less developed countries of the region benefited more from the process.