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This paper discussed quantifying architect, engineer and contractor (AEC) professionals' cross-work culture productivity by comparing between Malaysian and United Kingdom (UK) projects during industrialized building project delivery. This study addressed the second part of a mixed method research design study.

This study hypothesized that with understanding of cultural work knowledge between professionals during design phase coupled with competent technological support, productivity can be improved. It utilized Cognitive Organizational Theory (COT) protocols to test conceptual models in SimVision®. Organizational structure, project intensity, and statistical validations parameters were performed to obtain the reliability and generalization of the result.

This study found that with Building Information Modeling (BIM) technology intervention, the handling of exception, coordination and decision-making time could be improved, resulting in better project performances. The result also indicated that in choosing organizational fit, national culture factor needed to be considered; otherwise, organizational change would be unacceptable. By changing the operational process from intensive to reciprocal task intensity with BIM technology intervention, the effect on productivity would be similar to changing hierarchical organizational structure to flatter organizational structure.

Project discrepancies issues are limitedly discussed due to companies' confidentiality. The paper only focuses on understanding the effects of human factors during the integrated project delivery phase.

The findings could support developing countries' professionals to collaborate effectively with developed countries' professionals.

The development of the project's cultural knowledge experimentations will provide guidance to teams involved in international projects from developed and developing countries in pursuing joint ventures in project deliveries in either country successfully.

This paper aims to investigate the potentials of virtual reality (VR) for residential real estate marketing to influence house purchase intention.

Based on the relevant literature in consumer behaviour, this study hypothesised the relationships between atmosphere with pleasure and arousal emotions and the subsequent influence of emotions towards house purchase intention in a virtual environment. A within-subjects experimental design was conducted with 60 real potential homebuyers to test the hypotheses. Data were analysed using paired samples t-test and partial least squares-structural equation modelling (PLS-SEM).

Results revealed that there is a significant difference in the atmosphere and house purchase intention between real and virtual environments. On the other hand, pleasure and arousal emotions evoked in real and virtual environments showed no significant difference. The results show that the atmosphere significantly affects pleasure and arousal, where pleasure, in turn, has a significant effect on purchase intention, and arousal showed an insignificant effect on purchase intention in the virtual environment.

Due to budget limitation, this study was constrained to the use of HTC Vive as the VR equipment and evaluation of only one type of housing design.

This study contributes to facilitating the revitalisation of real estate marketing with the integration of VR by providing notable empirical results and recommendations based on the research findings.

This study extends the current knowledge from the stimulus-organism-response framework for a smart real estate marketing strategy using VR.