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This study aims to determine the most similar set of recommendation books to the user selections in LibraryThing.

For this purpose, 30,000 tags related to History on the LibraryThing have been selected. Their tags and the tags of the related recommended books were extracted from three different recommendations sections on LibraryThing. Then, four similarity criteria of Jaccard coefficient, Cosine similarity, Dice coefficient and Pearson correlation coefficient were used to calculate the similarity between the tags. To determine the most similar recommended section, the best similarity criterion had to be determined first. So, a researcher-made questionnaire was provided to History experts.

The results showed that the Jaccard coefficient, with a frequency of 32.81, is the best similarity criterion from the point of view of History experts. Besides, the degree of similarity in LibraryThing recommendations section according to this criterion is equal to 0.256, in the section of books with similar library subjects and classifications is 0.163 and in the Member recommendations section is 0.152. Based on the findings of this study, the LibraryThing recommendations section has succeeded in introducing the most similar books to the selected book compared to the other two sections.

To the best of the authors’ knowledge, itis for the first time, three sections of LibraryThing recommendations are compared by four different similarity criteria to show which sections would be more beneficial for the user browsing. The results showed that machine recommendations work better than humans.

Online businesses require a deep understanding of their customers’ interests to innovate and develop new products and services. Users, on the other hand, rarely express their interests explicitly. The purpose of this study is to predict users’ implicit interest in products of an online store based on their mouse behavior through various product page elements.

First, user mouse behavior data is collected throughout an online store website. Next, several mouse behavioral features on the product pages elements are extracted and finally, several models are extracted using machine learning techniques to predict a user’s interest in a product.

The results indicate that focusing on mouse behavior on various page elements improves user preference prediction accuracy compared to other available methods.

User mouse behavior was used to predict consumer preferences in this study, therefore gathering additional data on user demography, personality dimensions and emotions may significantly aid in accurate prediction.

Mouse behavior is the most repeated behavior during Web page browsing through personal computers and laptops. It has been referred to as implicit feedback in some studies and an effective way to ascertain user preference. In these studies, mouse behavior is only assessed throughout the entire Web page, lacking a focus on different page elements. It is assumed that in online stores, user interaction with key elements of a product page, such as an image gallery, user reviews, a description and features and specifications, can be highly informative and aid in determining the user’s interest in that product.