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To conduct a systematic review of public relations ethics (PRE) research and scholarship in the 21st century and suggest future research directions. The study is prompted by macro-level phenomena that have impacted societies since the beginning of the 21st century—notably globalisation 4.0 and the fourth industrial revolution.

A systematic review was used to search academic literature. Articles discussing PRE in nine leading English-language public relations and business ethics journals between 2000 and 2019 were reviewed. A code-frame facilitated data extraction and subsequent quantitative analysis; qualitative analysis identified key themes.

The review identified 288 articles, with discussions involving PRE increasing over time. Most works approached the topic generally, rather than from a specific sub-disciplinary perspective, and drew from professional settings. Works were dominated by authors from North American institutions and North American samples. Research became increasingly empirical and intra-disciplinary and discussion about ethics was broadly categorised as part of public relations practice or from the perspective of the “academy”. Overall, the field can be described as of notable size, maturing, yet unbalanced in some regards.

The review helps to identify whether PRE research reflects major changes in the 21st century and augments the sparse recent reviews of PRE research.

The purpose of this paper is to reconceptualize public relations roles, particularly the organizational conscience role, by examining practitioner involvement in organizational value setting.

Australian communication practitioners were interviewed to ascertain practitioner involvement in organizational value setting. The interview results were subjected to a multiple perspective analysis, which was used to develop a new framework for public relations roles.

The research found that most respondents were involved in organizational value setting, albeit at the implementation stage. The results also showed the potential for practitioners to extend their involvement to a more leadership‐oriented critical inquiry role. Based on this analysis, this paper proposes three agency roles: agency of corporate compliance, agency of concertive control, and an agency of critical conscience.

The small sample of Australian respondents and the novel approach used to analyse public relations roles require further research. The results offer new ways for practitioners to enact the conscience role through dialectical inquiry.

The paper includes implications for embedding dialectical inquiry in public relations roles, and for integrating leadership into the technician‐manager role typology.

The paper examines practitioner involvement in organizational value setting through a multiple perspective lens and introduces a new public relations roles framework.

Career burnout is prevalent in the PR industry, precisely when demand for professionals is increasing. While career burnout has been included in studies and theorising on professionalism and feminisation, issues with turnover and burnout remain.

Using a grounded theory approach, this qualitative study draws upon the lived experiences of 30 current and former female Australian PR professionals to gain an understanding of how they perceive signs of career burnout and the factors that contribute to it.

Career burnout is an occupational syndrome whereby someone gradually morphs from being highly motivated in their role to emotionally exhausted, cynical and/or experiencing feelings of failure. It is a protracted response to chronic workplace demands and stressors, and includes three dimensions: emotional exhaustion, depersonalisation and reduced personal accomplishment. It is specifically a workplace phenomenon, distinguished from anxiety and depression, which can emerge in any context.

A key contributor to career burnout were PR-specific workplace stressors that were perceived to stem from a lack of respect for, or understanding of, PR as a profession. The stressors included the need to‘prove the spend’of PR, unreasonable deadlines, clients disregarding advice or counsel, as well as broader societal perceptions of PR as ‘spin doctors’. This often led to the PR practitioner undertaking work that went against their own advice or resulted in unsuccessful organisational outcomes they felt could have been avoided had their advice been listened to and valued. The workplace factors contributing to burnout overlap in complex ways and the study supports the idea that burnout is a product of situational contexts, despite being acutely felt at the individual level.

The foreword to Women's Work in Public Relations discusses the multitude of ways that women experience public relations (PR) work. Each women's experience depends on, for instance, location, culture, the presence (or otherwise) of a union or professional association, the support of colleagues, the practitioner's domestic circumstances and more. There is not just one female experience of PR.

This foreword reviews the chapters in Women's Work in Public Relations and points to the parallels, contradictions, and struggles faced by women working in the little-understood occupation of PR where the everyday work of women is largely invisible. It explains how women working in PR carry out tasks which can at once be necessary, unnecessary, the whim of a client or management, performative, or exploitative – such is the varied and unstructured occupation of PR.

Women face barriers and discrimination at work but past research has not always explained the form that this takes. The foreword notes that much discrimination takes place in plain sight (for instance in terms of erratically applied flexible working policies, unpredictable workloads, or language in professional documents that accepts inequality) and observes that unless we recognise discrimination it's difficult to vocalise opposition to it.

The foreword's discussion of methodology shows that there is no one way to study women working in PR and this book represents a small but rich range of largely qualitative research methodology. It demonstrates that, just as there are many experiences of women in PR, there are also many ways to research them.

This paper aims to identify models of best practice and examines the manner in which such social partnerships attract new partners and scale-up their solutions. Social responsibility initiatives that incorporate multiple sectors have the capacity to challenge unsustainable practice and pave the way for model solutions towards the societal problems we face globally.

Comparisons of three Australian case studies were analysed. These cases were purposefully selected as they all represented relationships that demonstrated social partnerships characteristics, and they had all attracted acclaim by their peers. They differed in terms of their societal problems and relationship duration. Semi-structured interviews were held with managers and employees from each social partnership, where they discussed all aspects of the partnership lifecycle from pre-collaborative conditions through to outcomes. In total, 50 semi-structured interviews were held with members of the private, nonprofit and public sectors.

Social partnerships pool skills, knowledge and finance across sectors, concentrating on specific societal issues of mutual concern. Resultant successful initiatives act as catalysts in soliciting further support. Three primary pathways exist for successful social partnerships that wish to evolve: expansion, replication and refinement. Focused attention and resources, through the formation of social responsibility clusters, can lead to sustainable solutions.

There are many organisations wishing to move on from philanthropic exchange towards more meaningful integrated relationships. This paper highlights the value of both within sector and cross-sector collaboration to achieve organisational outcomes. It provides some insight into the entry points for both nonprofit organisations as well as small- to medium-sized private sector organisations that would otherwise consider social investment in large-scale societal problems beyond their reach.

Social partnerships within the Australian context are under-represented; this paper addresses this by examining three best practice exemplars. The rationale for incorporating new partners and sharing success is discussed and supported by a model of social responsibility cluster formation.