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Circular economy (CE) has gained the attention of the business community with the promise of several trillions of dollars to be gained from finding productive uses for waste materials, and developing new business models focused on extending and reimagining the useful life of products. Industrial symbiosis (IS) involves the shared management of resources among multiple firms, most often within some geographic proximity. IS is particularly focused on the reuse of secondary materials, such as industrial by-products, for which conventional recycling does not exist. IS and CE represent a radical reconceptualization of business models from individual to collective competitive advantage with private and public benefits. IS has been recognized as a novel strategy for businesses and regions interested in implementing the CE. In this chapter, we explore the conditions and circumstances in which IS could play a pivotal role in increasing circularity and sustainability in diverse supply networks.

In 1987, Campbell Soup Company introduced the Souper Combo, a line of frozen soup and sandwiches. Melvin Druin, vice‐president for packaging, called it “the perfect combination of old‐fashioned good taste and today's convenience. No mess. No fuss. Easy to use. All you have to do is clean your spoon. Everything else just throw away.” Unfortunately, the multi‐layered plastic‐coated packaging does not just disappear when thrown away. Plastics packaging, particularly from convenience products, has become a waste disposal nightmare. Garbage, an environmental magazine, gave the Souper Combo an “in the dumpster” award, saying, “It's precisely the kind of product that's created the municipal landfill monster.”