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Book part
Publication date: 19 September 2022

Carol Azungi Dralega, Margaret Jjuuko and Eva Solomon

This chapter explores how feminist and women-owned media/organisations in Uganda, Rwanda and Tanzania navigated the impact of COVID-19. Three debilitating realities contextualise…

Abstract

This chapter explores how feminist and women-owned media/organisations in Uganda, Rwanda and Tanzania navigated the impact of COVID-19. Three debilitating realities contextualise this study. The first is the fact that feminist media find themselves trapped in a global existential struggle following the steady collapse of traditional media’s economic models. Second, women’s owned media by their nature are marginal and undermined by hegemonic patriarchal power structures and third, COVID-19 spared no media. The pandemic devastated the media industry globally especially print, and community-owned media such as women’s owned media. The chapter is informed by political economy of feminist media theories with a main focus on principles of media viability. It draws from interviews with managers and senior reporters at leading feminist and women-owned media/organisations in the three countries. The findings shed light on how operations, human resources, content and financial sustainability were navigated and reshaped in a flawed health, political and socio-cultural systemic context that threatened to annihilate the case media. We highlighted the innovative solutions and resolve indicative of the resilience, determination and agency that these women-owned media/organisations exercised in the face of the crisis at the time, something others can learn from.

Details

COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication
Type: Book
ISBN: 978-1-80382-272-3

Keywords

Book part
Publication date: 14 December 2023

Margaret Jjuuko and Emmanuel Munyarukumbuzi

Despite the existing gaps in the use of technology in East Africa, the region is among the fastest-growing mobile data users on the continent. This progress is partially…

Abstract

Despite the existing gaps in the use of technology in East Africa, the region is among the fastest-growing mobile data users on the continent. This progress is partially attributed to local initiatives to develop and adapt homegrown technologies to local contexts to increase their accessibility and use even in the remotest areas. In this chapter we identify a few of these innovations in Kenya, Rwanda and Uganda and examine how they have been indigenised to fit local contexts as well as the processes of their diffusion, adoption, affordability and accessibility among users and their everyday gratifications from the innovations. The socio-technological assemblage theory, which illuminates the influences of, and the connections between various types of actors and their roles, visions, ideas, concepts and the technological products, informs our inquiry. Other related concepts including ‘innovation’, ‘indigenisation’ and ‘diffusion’ are discussed to understand the homegrown technology innovations and their adaptability. Discussions with both innovators and users/beneficiaries reveal rigorous proactiveness and responsiveness of innovation creators and users in the three countries – reflected in numerous attestations of life transformation. Nevertheless, there is a paradigm shift in the diffusion of innovations amongst users – contrary to the discourse around its early precepts.

Details

Digitisation, AI and Algorithms in African Journalism and Media Contexts
Type: Book
ISBN: 978-1-80455-135-6

Keywords

Content available
Book part
Publication date: 19 September 2022

Abstract

Details

COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication
Type: Book
ISBN: 978-1-80382-272-3

Content available
Book part
Publication date: 14 December 2023

Abstract

Details

Digitisation, AI and Algorithms in African Journalism and Media Contexts
Type: Book
ISBN: 978-1-80455-135-6

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