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Article
Publication date: 3 October 2021

Maomao Chi, Junjing Wang, Xin (Robert) Luo and Han Li

Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel…

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Abstract

Purpose

Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel reservation platforms to the sharing accommodation platforms (SAPs).

Design/methodology/approach

This study adopts structural equation modeling to analyze the 543 responses collected among hotel reservation platforms and SAPs travelers.

Findings

The results support the positive effect of both push factors (e.g. dissatisfaction with product, service and information quality of hotels on the hotel reservation platform) and pull factors (e.g. price value, authenticity, interaction, home benefits and novelty of SAPs) on traveler switching intention. Except for the negative effect of switching cost, other mooring factors including prior switching experience and social influence positively affect traveler switching intention. The authors also found the switching cost negatively and prior switching experience positively moderated the push effects on traveler switching intention, while the social influence positively moderated the pull effects on traveler switching intention.

Research limitations/implications

Recommendations of future SAP participation research to consider the competing platforms, the unique experiences of SAPs and mooring factors. Examining the factors of different sources is also useful for practitioners to better understand travelers’ demands and to improve the overall welfare of travelers.

Originality/value

This paper embraces an extended PPM framework to explore traveler switching intention in online travel platforms. Moreover, this paper provides unique insights into the switching behavior from the hotel reservation platforms to the SAPs.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 27 May 2024

Yang Liu, Maomao Chi and Qiong Sun

This study aims to detect consumer sarcasm through inconsistencies in sentiment features between text and images of hotel reviews.

Abstract

Purpose

This study aims to detect consumer sarcasm through inconsistencies in sentiment features between text and images of hotel reviews.

Design/methodology/approach

This paper proposes a model for sarcasm detection based on multimodal deep learning using reviews of three hotel brands collected from two travel platforms, which can identify emotional inconsistencies within a modality and across modalities. Text-image interaction information is explored using graph neural networks (GNN) to detect essential clues in sarcasm sentiment.

Findings

The research results show that the multimodal deep learning model outperforms other baseline models, which can help to understand hotel service evaluation and provide hotel managers with decision-making opinions.

Originality/value

This research can help hoteliers in two ways: detecting service quality and formulating strategies. By selecting reference hotel brands, hoteliers can better assess their level of service quality (optimal resource allocation ensues); therefore, sarcasm detection research is not only beneficial for hotel managers seeking to improve service quality. The multimodal deep learning method introduced in the present study can be replicated in other industries to help travel platforms optimize their products and services.

研究目的

本研究通过分析酒店评论文本和图像之间情感特征的不一致性来检测消费者的讽刺。

研究方法

本文提出了一种基于多模态深度学习的讽刺检测模型, 使用从两个旅行平台收集的三个酒店品牌的评论, 该模型能够识别模态内部和模态之间的情感不一致性。利用图神经网络(GNN)探索文本-图像交互信息, 以检测讽刺情感中的关键线索。

研究发现

研究结果显示, 多模态深度学习模型优于其他基线模型, 这有助于理解酒店服务评估, 并为酒店经理提供决策建议。

研究创新

该研究可以在两方面帮助酒店业者:检测服务质量和制定策略。通过选择参考酒店品牌, 酒店业者可以更好地评估其服务质量水平(随之而来的是最佳资源分配), 因此, 讽刺检测研究不仅有助于寻求提高服务质量的酒店经理。本研究介绍的多模态深度学习方法可以在其他行业复制, 帮助旅行平台优化其产品和服务。

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 30 April 2024

Xiongbiao Xie, Jingke Sun, Min Zhou, Liang Yan and Maomao Chi

With technological innovation elements and the competitive market environment becoming increasingly complex, numerous firms utilize network embeddedness to achieve and sustain…

Abstract

Purpose

With technological innovation elements and the competitive market environment becoming increasingly complex, numerous firms utilize network embeddedness to achieve and sustain innovation. However, empirical research has not conclusively established which form of network embeddedness more effectively facilitates corporate innovation. Drawing on the heterogeneous network resources perspective, this study explores the impact of market network embeddedness, technology network embeddedness and their synergy on the green innovation performance of manufacturing small and medium-sized enterprises (SMEs). Furthermore, it investigates the moderating role of resource orchestration capability in these relationships.

Design/methodology/approach

Through an online questionnaire survey of Chinese manufacturing SMEs, 293 sample data were collected, and the hierarchical regression analysis was conducted to test the hypothesis.

Findings

The results indicate that market and technology network embeddedness significantly enhance green innovation performance, with the former exerting a more significant impact. Furthermore, the synergy between market and technology network embeddedness positively influences green innovation performance. Additionally, resource orchestration capability strengthens the positive effects of both market and technology network embeddedness on green innovation performance, while the moderating effect of resource orchestration capability on the relationship between the synergy of the two and green innovation performance was insignificant.

Research limitations/implications

The study faced many limitations, such as collecting primary data, which relied on a questionnaire only, using cross-sectional data and examining only manufacturing SMEs.

Originality/value

Based on the heterogeneous network resources perspective and integrating social network theory and resource orchestration theory, this study explores the impact of network embeddedness on the green innovation performance of manufacturing SMEs, which sheds new light on the network embeddedness research framework and also enriches the antecedents of green innovation. In addition, this study provides implications on how manufacturing SMEs effectively utilize network embeddedness and resource orchestration capability to enhance green innovation performance.

Details

Business Process Management Journal, vol. 30 no. 3
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 13 May 2022

Feiyan Lin, Hengqi Tian, Jing Zhao and Maomao Chi

E-commerce content platforms are a typical type of multi-sided platform that combines transactions with social media platforms. To solve the managerial dilemma of balancing the…

Abstract

Purpose

E-commerce content platforms are a typical type of multi-sided platform that combines transactions with social media platforms. To solve the managerial dilemma of balancing the tension between control and autonomy of influencers' output performance, this study aims to investigate how exercising output controls through performance rewards and performance punishments impact the quantity and quality of influencers' content generation.

Design/methodology/approach

Choosing JD WeChat Shopping Circle as the research context and leveraging the introduction of a double commission subsidy policy and a removal policy as quasi-natural experiments, this study applied the difference-in-differences (DID) method to empirically test hypotheses.

Findings

Performance rewards incentivize influencers to generate high-quality content, but such incentivizing effects attenuate over time. Performance punishment drives influencers to generate expected pieces of high-quality content, and such safeguarding effects accentuate over time.

Originality/value

This study proposes output controls as an important form of governance mechanism in multi-sided platforms and substantiates how rewards and punishments as two facets of incentives affect complementors' behaviors. In addition, by distinguishing performance-contingent rewards from completion-contingent rewards, this study helps resolve the mixed findings on the effects of monetary rewards in the user-generated content (UGC) literature.

Details

Internet Research, vol. 33 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 4 December 2017

Fei Wang, Jing Zhao, Maomao Chi and Yajing Li

With the increasingly collaborative nature of innovation and the expanding role of digital platforms on inter-firm collaboration, the purpose of this paper is to investigate the…

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Abstract

Purpose

With the increasingly collaborative nature of innovation and the expanding role of digital platforms on inter-firm collaboration, the purpose of this paper is to investigate the impacts of digital platforms on collaborative innovation capability (CIC) under conditions of two distinctive governance mechanisms. Furthermore, the competitive benefits of CIC at different levels of environmental uncertainty are examined to clarify the performance of collaborative innovation.

Design/methodology/approach

The research model is proposed based on dynamic capabilities theory, information technology (IT)-enabled organizational capability and governance mechanisms literature, and then validated by using partial least squares with data collected from 200 Chinese firms that engage in digital collaboration with their major channel distributors.

Findings

Empirical results show that the enabling effect of digital platforms capability on CIC is positively moderated by relational governance while negatively moderated by formal governance, and both governance mechanisms directly and positively influence CIC; the positive relationship between CIC and competitive performance is stronger for higher level of environmental uncertainty; and CIC is the key mediator converting digital platforms capability into competitive performance.

Originality/value

This study enriches the existing literatures in IT-innovation relationship by not only surfacing the interplay of digital platforms capability with two distinctive governance mechanisms in building CIC, but also clarifying the competitive benefits of CIC in an uncertain environment. Moreover, this study helps explain the controversial issue of the business value of IT capability by discovering the mediating role of CIC.

Article
Publication date: 28 February 2022

Meiyu Pan, Rui Huang, Maomao Chi and Shangui Hu

The e-business platform has become a major driver for economic growth and development. The economic success of an e-marketplace greatly depends on the extent to which buyers and…

Abstract

Purpose

The e-business platform has become a major driver for economic growth and development. The economic success of an e-marketplace greatly depends on the extent to which buyers and sellers are attracted to enter and actively participate in the e-business platform. Existing literature lacks empirical examination of factors influencing e-business platform attractiveness (EBPA) from a seller's perspective and understudies the interplay between technical and managerial considerations.

Design/methodology/approach

Based on the literature on network economy, modular systems theory, control theory and social exchange theory, the paper proposed that platform flexibility and platform control (PC) would affect EBPA through both direct and interaction effects. From a survey of platform sellers, the paper explored the influencing mechanisms of EBPA using hierarchical regression and fuzzy-set qualitative comparative analysis (fsQCA) to understand the statistical associations and the set relations of the conjunctions and conditions.

Findings

The paper found that platform flexibility (PF), process control and clan control (CC) positively affected EBPA. In addition, the interaction between PF and process control demonstrated a substitution effect on EBPA, and the interaction between PF and CC demonstrated a complementary effect on EBPA. Also, the authors found that the interaction between process control and CC demonstrated a complementary effect on EBPA. fsQCA provided the configurations of causal recipes associated with EBPA.

Originality/value

From a seller's perspective, the paper presents both theoretical explanation and empirical evidence for how design factors (e.g. PF) and governance factors (e.g. process control and CC) may interplay to influence EBPA.

Details

Industrial Management & Data Systems, vol. 122 no. 3
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 13 July 2015

Maomao Chi, Jing Zhao and Joey F. George

Based on the literature of IT strategic alignment and e-collaboration, the purpose of this paper is to specify how e-business strategic alignment (e-alignment) influences…

Abstract

Purpose

Based on the literature of IT strategic alignment and e-collaboration, the purpose of this paper is to specify how e-business strategic alignment (e-alignment) influences e-collaboration capabilities and improves firm performance, and whether the time-lag effect existed in this relationship.

Design/methodology/approach

The authors tested the research hypotheses using a field survey of 145 Chinese corporations. The research model was validated using SmartPLS 2.0 with both subjective and objective data collected from the survey and Oriana database.

Findings

The results support the notion of a positive and significant link between e-alignment and e-collaboration capabilities and between e-collaboration capabilities and firm performance. The authors also show that the effect of e-alignment on performance is fully mediated by e-collaboration capabilities and that e-collaboration with suppliers has a one-year time-lag effect on firm performance.

Research limitations/implications

This research extends and integrates the literature on IT strategic alignment and e-collaboration, and explains why and how e-alignment generates firm performance.

Practical implications

This paper includes two implications for managers. First, when formulating e-business strategies, managers should focus on establishing e-collaboration capabilities with partners. Second, the downstream process is the direct sources of business value. Managers should take the establishment of e-selling process as a critical business strategy.

Originality/value

By focussed on intermediate factors and time-lag effects, this study provides significant implications for IT strategic alignment and e-collaboration literature.

Details

Industrial Management & Data Systems, vol. 115 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 February 2004

Maomao Wu, Keith Mitchell, Duncan McCaffery, Joe Finney and Adrian Friday

With the recent advances in mobile networking, context‐aware computing, and sensor‐based computing, researchers and game designers are able to explore the potential of combining…

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Abstract

With the recent advances in mobile networking, context‐aware computing, and sensor‐based computing, researchers and game designers are able to explore the potential of combining these new technologies to develop mobile, networked, context‐aware, augmented reality multiplayer games. As part of new research collaboration between Lancaster University, Cisco Systems, Microsoft Research and Orange – MIPv6 Systems Research Lab, such a mobile context‐aware multiplayer game is proposed and explored. The proposed game, Real Tournament, gathers real‐time contextual information, e.g. physical location and orientation, from the players and injects them into the game engine to generate game events.

Details

The Electronic Library, vol. 22 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

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