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The purpose of this paper is to investigate factors affecting Vietnamese people’s sustainable tourism intention (IN) with extended the theory of planned behavior (TPB).

Preliminary quantitative research was carried out before large-scale formal quantitative research with a sample size of 628 Vietnamese people. Using the partial least squares structural equation modeling method with the SmartPLS tool, measurement and structural models 3.0 were evaluated before testing the research hypotheses about the influence of factors on the IN of sustainable tourism.

This study uses the extended TPB model with original constructs and two additional constructs, travel motivation (TM) and moral reflectiveness (MR), to find out the factors affecting the sustainable tourism IN of Vietnamese people. All hypotheses are accepted, except for the hypothesis about the relationship between TM and attitude toward sustainable tourism. MR has been shown to have a more positive and stronger (insignificant) effect than other factors of the proposed research model on sustainable tourism IN. Thereby, this study contributes both theoretically and practically to policymakers, researchers and tourism enterprises in promoting sustainable tourism IN.

The main limitation of this paper is the deliberate sampling method and targeting the demographic proportion corresponding to the population has lost the randomness of the survey sample.

The findings indicate that state management agencies and tourism enterprises in Vietnam need to pay attention to communication to raise awareness of environmentally oriented tourism and promote the ability to participate in sustainable tourism at a reasonable price as well as the opportunity for easy access and, at the same time, take measures to influence TM and have communication strategies that address the ethical value of participating in sustainable tourism.

To the best of the authors’ knowledge, this paper is the first empirical study to contribute to the existing literature on tourism by integrating TPB constructs with TM and MR to predict sustainable tourism IN.

The purpose of this paper is to investigate the factors affecting citizens’ intentions toward sustainable tourism based on a research model integrating two theories: protection motivation theory (PMT) and theory of interpersonal behavior (TIB).

After in-depth interviews with ten people, the authors determined the official research model and builds a complete survey. With the random sampling method, data were collected from 628 Vietnamese respondents at some schools, enterprises and supermarkets. Using the PLS-SEM method, measurement and structural models were evaluated before testing the research hypotheses about the influence of factors on intention toward sustainable tourism.

This paper shows that all constructs of the integrated model PMT-TIB are related to intention toward sustainable tourism, and response efficacy is the most influential factor among the factors included in the research model. PMT-TIB integration model is proven to be superior to the original PMT and TIB models when studying factors affecting intention toward sustainable tourism.

The main limitation of this paper is that the PMT-TIB integration model only mentions motivational and interpersonal factors that influence intention toward sustainable tourism.

The findings indicate that state management agencies and enterprises need to develop specific action programs about each harmful environmental pollution caused by unsustainable tourism, raising awareness about the possibility of environmental protection through sustainable tourism.

This study contributes to the existing theoretical framework by integrating PMT and TIB for the first time in explaining intention toward sustainable tourism. This paper gives implications for Vietnam in particular and developing countries in general in promoting sustainable tourism intentions toward sustainable development according to the government’s goals.

本文的目的是基于保护动机理论（PMT）和人际行为理论（TIB）理论相结合的研究模型, 调查影响公民可持续旅游意愿的因素。

在对10人进行深入访谈后, 作者确定了正式研究模型并建立了完整的调查。 采用随机抽样的方法, 从部分学校、企业和超市收集了628名越南受访者的数据。 在检验有关因素对可持续旅游意向影响的研究假设之前, 使用 PLS-SEM 方法对测量和结构模型进行了评估。

本文表明, 综合模型 PMT-TIB 的所有构造都与可持续旅游的意愿相关, 而响应效能是研究模型中包含的因素中影响最大的因素。 在研究影响可持续旅游意愿的因素时, PMT-TIB集成模型被证明优于原始PMT和TIB模型。

本文的主要局限性是 PMT-TIB 整合模型仅提到动机和人际因素影响可持续旅游的意愿。

研究结果表明, 国家管理机构和企业需要针对不可持续旅游业造成的各种有害环境污染制定具体的行动计划, 提高人们对通过可持续旅游业保护环境的可能性的认识。

本研究首次整合PMT和TIB来解释可持续旅游业的意图, 为现有的理论框架做出了贡献。 论文对越南和广大发展中国家在促进可持续旅游意愿、根据政府目标实现可持续发展方面给出了启示。

El objetivo de este artículo es investigar los factores que influyen en la intención de los ciudadanos hacia el turismo sostenible basándose en un modelo conceptual que integra la teoría de la motivación hacia la protección (PMT) y la teoría del comportamiento interpersonal (TIB).

Tras la realización de entrevistas en profundidad con 10 personas, los autores determinaron el modelo de investigación y elaboraron un cuestionario. Utilizando un muestreo aleatorio para la recogida de datos, se obtuvieron 628 encuestados vietnamitas en escuelas, empresas y supermercados. Se empleó el análisis PLS-SEM para evaluar los modelos de medición y modelos estructurales antes del contraste de las hipótesis de investigación sobre la influencia de los factores en la intención hacia el turismo sostenible.

Este artículo muestra que todos los constructos del modelo integrado PMT-TIB están relacionados con la intención hacia el turismo sostenible y la eficacia de la respuesta es el factor más influyente entre los factores incluidos en el modelo conceptual. Se comprueba que el modelo integrador PMT-TIB es superior a los modelos PMT y TIB originales al estudiar los factores que afectan la intención hacia el turismo sostenible.

La principal limitación de este artículo es que el modelo de integración PMT-TIB solo utiliza factores motivacionales e interpersonales que influyen en la intención hacia el turismo sostenible.

Las conclusiones indican que los organismos estatales de gestión y las empresas deben desarrollar programas de acción específicos sobre cada contaminación ambiental nociva causada por el turismo insostenible, concienciando sobre la posibilidad de proteger el medio ambiente a través del turismo sostenible.

Este estudio contribuye al marco teórico existente al integrar por primera vez la PMT y la TIB en la explicación de la intención hacia el turismo sostenible. El trabajo ofrece implicaciones para Vietnam en particular y para los países en desarrollo en general en la promoción de las intenciones de turismo sostenible, hacia un desarrollo sostenible de acuerdo con los objetivos gubernamentales.

“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s participation and achievements in scientific research is considered a great and important resource for industrialization and modernization. Even so, are there gender differences in scientific achievement in the social science research institutes in Vietnam? What factors influence the scientific achievement of female social researchers? The answers will be based on data from a 2017 survey with a sample of 756 researchers, of which 77.6% were female. The survey was conducted by the Vietnam Academy of Social Sciences, a leading, ministry-level national center for the social sciences in Vietnam. This chapter analyzed the scientific achievements of researchers through their position as principal investigators of research projects and their publications, and factors that may impact this. Bivariate and multivariate analyses of factors that may affect the scientific achievement of researchers found that gender differences in academic achievement in the social sciences in Vietnam was still prevalent. Female researchers’ scientific achievements were lower than those of their male counterparts. The contribution to science of Vietnamese female researchers was limited by many different factors; the most important were the academic rank of the researchers and gender stereotype that considered housework the responsibility of women.

This paper aims to provide a comprehensive knowledge structure for environmental accounting (EA) research by identifying research hotspots and frontiers and suggesting future trends for scholarly investigation.

Using the bibliometric method, the paper analyzed 321 academic articles and reviews in international journals from the Scopus database. Science mapping, including strategic diagrams, network analysis and thematic maps, was used to analyze the evolution of topics and to recommend future research trends.

EA research is an emerging trend. This study presents the landscape of EA research by constructing the “synthesis house of knowledge” in EA. Significant EA research areas were identified and future research trends were suggested based on the results.

This paper provides insights into the current state of EA research and identifies potential future research trends that can help scholars and experts develop and stimulate further advancement of the research in this field.

Results may motivate policymakers and government agencies to formulate regulations to enforce appropriate corporate environmental strategies to better manage environmental costs and reduce community environmental impact.

The study provides an intellectually structured literature review of the EA research field; identifies the main themes through the innovative use of network analysis, strategic diagrams and thematic maps; highlights research gaps; and offers potential research questions and suggestions for future research. The novelty of this paper lies in the “synthesis house of knowledge” in EA and the research gaps and potential and specific research questions constructed from the findings.

The purpose of this paper is to investigate the factors affecting Vietnamese consumers' intention and behavior towards “bringing your own shopping bags” (BYOB) instead of using plastic bags based on the theory of interpersonal behavior (TIB).

We used a combination of in-depth interview and large-scale survey methods with the official research sample of 536 Vietnamese consumers to explore the relationship among factors in the research model including: attitude, affect, social factor, facilitating conditions, intention and behavior towards BYOB instead of using plastic bags. The collected data went through quantitative analysis steps including Cronbach's Alpha reliability test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) for scales and hypotheses testing.

The results show that intention towards BYOB has a positive effect on consumers' behavior towards BYOB. Facilitating conditions have a stronger and more positive influence than attitude and affect intention towards BYOB. Meanwhile, the hypothesis about the relationship between social factors and intention towards BYOB was rejected by this study.

The main limitation of this paper is that the findings of the present study are limited to elements of the TIB.

Based on the results of the study, we made some suggestions for state management agencies and retailers to promote intention and behavior towards BYOB instead of using plastic bags.

This study applies the TIB to understand the relationship between factors such as attitude, affect, social factors and facilitating conditions on intention and behavior towards BYOB instead of using plastic bags.

The purpose of this paper is to investigate factors affecting Vietnamese farmer's intention toward organic agricultural production based on research model integrating theories: theory of planned behavior (TPB) and norm activation model (NAM).

After in-depth interviews with 5 agricultural researchers and 5 farmers, the authors determined the official research model and built a complete survey. Data were collected from 318 farmers in the Hanoi, Vietnam by directly survey. Statistical methods, such as Cronbach's alpha analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM), were used to analyze the data.

This paper shows that attitude, subjective norms, perceived behavioral control and personal norm were significantly related to intention of the farmers; awareness of consequences was positively related to ascription of responsibility, personal norm, attitude and subjective norms; ascription of responsibility has a positive relationship with personal norm. The TPB-NAM integration model is proven to be superior to the original TPB model when studying factors affecting Vietnamese farmer's intention toward organic agricultural production.

The main limitation of this paper is that the sampling method is not representative for the whole country and just stops at researching the intentions of farmers without understanding the practices of organic agricultural production.

The findings indicate that state management agencies in Vietnam need to pay attention to raise awareness among farmers about the role of organic farming, communicate to farmers through different channels about the benefits of organic farming compared to conventional agriculture and form information spillover groups between farmers who have produced organic agriculture and have not yet produced organic agriculture.

This paper contributes to the existing literature by focusing on integrating TPB and NAM when understanding farmers' intention toward organic agricultural production in Vietnam. This integrated model has proven the suitability of combining two approaches, a rational approach and an ethical approach, when studying farmer intentions.

This study aims to integrate predictions from clinical psychology and UPPS impulsivity with the theory of planned behaviors (TPB) to draw a conceptual framework and test the prediction that attention deficit hyperactivity disorder (ADHD) symptoms, impulsivity would contribute to the prediction of the reasoned cognitive process of entrepreneurship over and above key predictors from an extended TPB model.

This study utilized a sample of 2,482 students from 14 universities/institutes in Vietnam; confirmatory factor analysis was employed to test the validity and reliability. Then, regression analysis with PROCESS macro approach (5,000 bootstrap sample and 95% confidence interval) was employed to estimate the association paths and multiple mediators.

The study reveals that ADHD symptoms and impulsivity substantially contribute to the exploration of an entrepreneurial intention throughout TPB predictors, with those higher in ADHD symptoms and impulsivity having higher intentions to engage in business venturing. Moreover, UPPS impulsiveness might valuably be incorporated with TPB predictors while predicting behaviors that are often examined as the process of rational cognitive strategies business venturing.

This study showed that a start-up business can be seen as a career choice for students who exhibit extensive ADHD symptoms to use their talents effectively, thus contributing to creating value for society and improving personal well-being.

This article stood to make contributions to entrepreneurship literature by investigating the effects of ADHD symptoms, four impulsivity traits on an entrepreneurial intention via three precursors in TPB, including attitude toward entrepreneurship, subjective norms and perceived behavioral control.

The purpose of this paper is to investigate the effects of transformational leadership on employee creativity through psychological empowerment, creative process engagement and intrinsic motivation.

Data were collected from 420 employees at 21 telecommunications enterprises in Vietnam directly by questionnaire survey. Statistical methods, such as confirmatory factor analysis (CFA) and structural equation model (SEM), were used to analyze the data.

This paper shows that transformational leadership indirectly affects employee creativity through the mediating variables. Transformational leadership has a positive relationship with psychological empowerment. Psychological empowerment has a proportional relationship with both creative process engagement and intrinsic motivation. Creative process engagement and intrinsic motivation have been shown to have positive effects with the employee creativity.

The main limitation of this paper is that the study only explores the relationship between transformational leadership and employee creativity through a number of the mediating variables.

The telecommunications industry is an industry that requires constant innovation, so managers need to aim for a leadership style that promotes employee creativity. Therefore, transformational leadership is a style that should be considered during the appointing and recruiting.

This paper contributes to the existing literature by focusing on understanding the relationship between transformational leadership and employee creativity in telecommunications enterprises in an Asian country with an emerging economy like Vietnam.

The purpose of this paper is to investigate the factors affecting innovative behavior (IB) of Vietnamese enterprises employees based on theories of transformational leadership, social cognitive and knowledge spiral.

This study used a combination of in-depth interviews and large-scale surveys in 15 enterprises in the North, Central and South of Vietnam. In total, 455 valid questionnaires from employees of information technology, telecommunications and e-commerce enterprises have been used in this research to explore the impact of transformational leadership (TL), coworker support (CS) and organizational learning (OL) on employees' IB. The data collected were subjected to quantitative analysis, including Cronbach's alpha reliability test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) for scales and hypotheses testing.

The results show that there are positive relationships between TL, OL and employees' IB, in which OL has a stronger impact than TL.

The limitations of this paper are that other factors affecting the innovation behavior of employees in Vietnamese enterprises have not been fully explored, the rejection of the hypothesis about the relationship between CS and employees’ IB needs to be considered with the moderating role of job characteristics and the use of convenient random sample selection, due to which its reliability may not be guaranteed.

From the results of this study, the authors point out that managers in Vietnamese enterprises should develop TL to deliver more creativity in an organization and enhance the corporate learning-oriented environment.

This paper contributes to the existing literature by focusing on factors affecting IB of enterprises employees in Vietnam, an emerging economy in the world.

The purpose of this paper is to investigate factors affecting Vietnamese consumers’ intention and behavior toward “bringing your own shopping bags” (BYOB) instead of using plastic bags based on integrating theories: theory of planned behavior (TPB) and norm activation model (NAM).

The study used a combination of in-depth interviews and large-scale surveys. Data were collected from 536 Vietnamese consumers to explore the relationship among eight factors in the research model, including behavior, intention, attitude (AT), subjective norms (SN), perceived behavioral control, the ascription of responsibility, awareness of consequences and personal norm (PN). The data collected went through quantitative analysis steps, including Cronbach’s alpha reliability test, exploratory factor analysis, confirmatory factor analysis and structural equation modeling for scales and hypotheses testing by using SPSS and AMOS data analysis tools.

The results show that in a developing country like Vietnam, attitude and PNs have a stronger impact on intention toward BYOB than other factors, and the study also reveals the moderate relationship between intention with actual behavior toward BYOB. The proposed hypotheses are all accepted except the hypothesis about the relationship between SN and PNs.

The main limitation of this paper is that the integrative model of TPB and NAM only explains 57% of the variance of the intention toward BYOB.

Based on the results of the study, the author makes some suggestions for Vietnamese state management agencies to promote BYOB.

To the best of the authors’ knowledge, this study represents for the first time the application of an integrated model of TPB and NAM to learn about the intention and behavior toward BYOB.