Search results

The establishment of the Dubai Association Centre (DAC) back in 2014 was an important development in the association world in Dubai and the Middle East. The organization was established at a critical time when the area was switching to a knowledge-based economy. Throughout the years, DAC has experienced lots of success within its operations. It has increased membership, improved the ease of doing business for global associations and opened up Dubai and the Middle East to the rest of the world. Its success can be attributed to its efficient management, inter-unit integration with other organizations, intellectual capital development, service orientation, and social marketing efficiency. These success drivers have enabled it to sustain its growth as well as that of associations within it.

It is not any exaggeration to state Dubai as a global city. Furthermore, the Dubai World Trade Centre (DWTC) acts as a gateway for international visitors into this city. Starting from a business center in 1979, the tower has grown to house more than 3 million attendees annually. The tower expanded from its 39-story establishment to a full-blown project encompassing concourses, venues, and business offices. The 40-years’ experience enables the DWTC to establish itself as the chief organizer of more than 500 events in a year. Furthermore, relying on its excellent training program, customer-centric approach and active leadership participation, the DWTC has molded many leaders that solve futuristic problems. DWTC has driven economic growth in the local business environment for ancillary services as well. DWTC facilitates almost 3.3% of Dubai’s GDP, thus, putting things into perspective concerning its contribution to the local economy. Hence, DWTC acts as a beacon of light for the bright prospects of Dubai’s future, therefore, cementing its position in world trade.