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This study aims to focus on understanding how the characteristics of the bed and breakfast (B&B) host responses to online reviews impact the subsequent business performance of review volume, including volume, timeliness and length of responses.

The study constructs a theoretical framework to model for the relationships among characteristics of the B&B host responses, heterogeneity of B&B houses and subsequent reviews. The model is then examined by an econometric model using data from Ctrip.com.

Prompt and lengthy responses to online reviews increase the number of subsequent reviews, and the effects are larger for higher level houses. The main theoretical contribution is to build a model explaining how multiple attributes of the host responses can affect business performance and how these effects are moderated by the class levels of B&B houses, which are empirically tested by real data.

This study highlights managerial implications of host responses for online B&B business practices. For the higher-quality B&B houses, based on price and reviews, lengthy and timely responses are necessary, as tourists expect increased customer service from these hosts.

The research provides insights in understanding the mechanism of B&B host responses on subsequent reviews. To the best of the authors’ knowledge, this is the first study to demonstrate the moderating effect of price and volume of online reviews on responses.

共享民宿房主对在线评论的反应如何影响后续评论：房屋等级的调节效应

本研究旨着重探讨民宿房主对网上评论的回应特性如何影响评论量的后续经营绩效, 包括回复数量、及时性和回复的长度。

方法 -- 本研究首先构建理论框架, 对民宿房主的在线回应特征、民宿房屋的异质性特征与后续评论之间的关系进行建模。该模型通过一个计量经济学模型对从携程网收集的数据进行了检验.

研究结果 -- 本研究的结果显示, 对在线旅游评论提供及时和冗长的回复, 可能会增加未来的预订数量, 从而增加后续的评论,并且这个影响随着房屋等级的提高而增加。本文的主要理论贡献是建立一个模型来解释房屋主人在线回应的多重属性如何影响他们的经营绩效, 以及这些影响是如何被房屋等级所调节的,并通过真实数据对理论进行了验证。

研究意义 -- 该研究有助于将研究重点从在线评论和口碑转移到管理层的回应效应。我们的研究结果印证了之前的研究关于评论量可以影响口碑信息说服力及其他口碑相关特征（如管理层回应）影响的结论。

管理启示 -- 本研究的结果, 向民宿房主提供了具体的管理启示, 为网上民宿商业管理提供参考。对于价格更高、在线声誉较高的B&B房屋, 应提供更多及时的回应, 因为游客期望得到更友好的客户服务。

原创性 -- 这项研究提供了关于民宿房主在线回应对后续评论量影响机制的探索。并将是首次尝试验证价格和在线评论量对在线回复影响的调节作用。

Entendiendo cómo las respuestas de los dueños de establecimientos de B&B a las opiniones de los turistas en línea promoverán las opiniones subsiguientes: Los efectos moderadores del nivel de clase de los establecimientos de B&B

Resumen

Propósito -- Este estudio se centra en comprender cómo las características de las respuestas de los anfitriones de alojamientos B&B influyen en el rendimiento empresarial de volumen de reseñas; esto incluye el número de respuestas, la puntualidad de la respuesta y la duración de la misma.

Metodología -- En primer lugar, el estudio construye un marco teórico para establecer un modelo de relación entre las características de las respuestas de los anfitriones de alojamientos, heterogéneos de alojamientos B&B y las revisiones posteriores. A continuación, el modelo es examinado por un modelo econométrico a partir de los datos recogidos en ctrip.com.

Resultados -- Se ha demostrado que las respuestas rápidas y extensas a las reseñas en línea pueden aumentar potencialmente el número de reseñas posteriores, y tuvieron un mayor impacto en las viviendas de gran altura. La principal contribución teórica de este trabajo es construir un modelo para explicar cómo los múltiples factores de la respuesta de los anfitriones pueden afectar a su rendimiento empresarial y cómo estos efectos son moderados por las nivel de los alojamientos B&B, través de los datos reales de la prueba empírica.

Implicaciones prácticas -- Proporciona una referencia para la práctica empresarial de los alojamientos B&B en línea, al informar sobre las implicaciones específicas de gestión para los anfitriones de alojamientos B&B. En el caso de las casas de alojamientos B&B de mayor nivel, con precios más altos y más reseñas en línea, se deberían dar más respuestas oportunas, ya que los turistas esperan de los anfitriones un servicio de atención al cliente más amable.

Originalidad -- La investigación permite comprender el mecanismo de las respuestas de los anfitriones de alojamientos B&B en las reseñas posteriores. Sería el primer intento de demostrar el efecto moderador del precio y el volumen de las reseñas en línea sobre el impacto de las respuestas.

The study aims to examine how different types of green brand ritual (GBR) influence customer engagement behavior and the mediation mechanisms and boundary conditions of the positive and negative pathways.

The study conducts two online experiments to collect data from a total of 940 consumers in China. Hypotheses are tested by independent samples t-test, two-way ANOVA and Hayes' PROCESS model.

Different kinds of GBR have different effects on customer engagement behavior. Internal GBR is more likely to play a positive role by inciting connectedness to nature. External GBR is more likely to play a negative role by inciting psychological resistance. This dual effect is especially pronounced for warm brands rather than competent brands.

The study pioneers the brand ritual into the field of interactive marketing and enriches its dual effect research. Additionally, the study figures out whether the category of brand ritual can trigger negative effect.

Inappropriate brand rituals are worse than no rituals at all. The results provide guidance for green companies to design effective brand rituals to strengthen the connection with consumers. Green brands should describe brand rituals in vivid detail and consciously lead consumers to immerse themselves in them.

This paper aims to investigate the electrocatalytic activity of CoFe_1.9Mo_0.1O₄-Ce_0.8Gd_0.18Ca_0.02O_2-δ composite (CFMo-CGDC) for the direct synthesis of ammonia from H₂O and N₂ under atmospheric pressure.

CoFe_1.9Mo_0.1O₄ nanoparticles (CFMo NPs) were synthesized via a sol-gel method. CFMo NPs were characterized using X-ray diffraction (XRD), Brunauer–Emmet–Teller (BET) specific surface area measurement and scanning electron microscope (SEM). Double-chamber reactor was used to synthesize ammonia using H₂O and N₂ as precursors. The factors affecting the ammonia formation rate (applied voltage and temperature) were studied.

CoFe_1.9Mo_0.1O₄ nanoparticles (CFMo NPs) were synthesized via a sol-gel method. CFMo NPs were characterized using XRD, Brunauer–Emmet–Teller (BET) specific surface area measurement and SEM. Double-chamber reactor was used to synthesize ammonia using H₂O and N₂ as precursors. The factors affecting the ammonia formation rate (applied voltage and temperature) were studied.

The usage of CFMo-CGDC composite as an electrocatalyst for the synthesis of ammonia directly from H₂O and N₂.

In 1984 the Health Sciences Library at the State University of New York at Buffalo created a local area network (Lan) for the Library Consortium of Health Institutions in Buffalo using a multi‐user microcomputer. The rationale, methodology, capabilities and problems of the Lan are discussed. The changed demands of the Consortium and new University specifications on compatibility which have prompted plans for a new Lan are stated. The rationale and design for the new network are presented, and suggestions for Lan planners are made.

In his autobiography, Chen Shui-bian (1999, p. 40) condemned the Koumintang's (KMT's) corruption and praised the Democratic Progressive Party (DPP) for being free from money politics and corruption. The DPP fought the 1992 Legislative Yuan election campaign effectively on an anticorruption platform and used the same strategy in subsequent elections. If Chen Shui-bian had criticized the KMT for its involvement with “black gold” politics and had won the 2000 presidential election on his anticorruption platform, why was he and his family found guilty of corruption after his second term of office? The short answer is that even though he had promised to curb corruption, President Chen himself had succumbed to corruption after assuming office. In June 2002, Keesing's Contemporary Archives cited a poll in Taiwan that indicated that more respondents had perceived the DPP to be more corrupt than the KMT (Copper, 2006, p. 14).

This study aims to investigate the relationships between consumers’ perceived justice and their behavioral intentions and explores the effects of psychological contract violation on the relationships.

This study conducts sampling through the survey to consumers after restaurant dining. This study collected data from 400 respondents and analyzed the data with the structural equation modeling.

The results indicate that consumers who experience higher level of distribution justice and procedure justice are more likely to have behavioral intentions. This study also reveals that psychological contract violation is a partial mediator of the above relationships. Consumers will feel less psychological contract violation when they perceive more distribution justice and procedure justice and will not significantly affect them more likely to repurchase intention.

During restaurant service, if consumers feel distribution or procedure injustice, they are more likely to engage in negative word-of-mouth. However, the lack of significant and positive effect of interaction justice on negative word-of-mouth in this study can be because of other intervening variables, such as intensity. Furthermore, in terms of customer’s repurchase intention, the results indicate significant and positive effects for all three types of justice on repurchase intention.

This paper aims to explore the impact of corporate social responsibility and hypocrisy on the relationship among psychological contract violation, trust and perceived betrayal.

This study used purposive sampling and selected students in Taiwan as the research participants. The theory of psychological contract violation and consumer awareness process in violation hypocrisy on psychological contract violation were used to investigate the effect of its impact on trust and perceived betrayal. Then, the moderating effect of social responsibility and hypocritical on trust, and the mediating effect of trust between psychological contract violation and perceived betrayal were analyzed.

The results indicated that hypocrisy had a significant and negative impact on psychological contract violation toward trust; hypocrisy had a significantly positive impact on psychological contract violation toward perceived betrayal; trust had a significantly negative impact on perceived betrayal; perceived betrayal had a significantly positive impact on both direct and indirect revenges; trust had a mediating effect between hypocrisy toward psychological contract violation and perceived betrayal; and higher hypocrisy would produce a stronger effect through trust on the relationships between hypocrisy toward psychological contract violation and perceived betrayal.

Perception of consumers would differ whenever there were failures of service recovery occurred; especially, stronger betrayal feeling would be perceived with the companies who emphasized social responsibility and did not carry out what they should do. Research results could be references for companies whom advertising and praising social responsibility.

The purpose of this paper is to examine the potential applications of stratospheric communication platforms (SCP), which have been recently introduced as an alternative for satellite communications.

Various applications, solutions and services are planned by using aircraft or airship SCP, which could be classified as digital narrowband or broadband, depending on the broadband required. The platforms as base stations can provide service for fixed and mobile applications, with commercial and military solutions. Subscribers will use uplink to the platform for transmitting and receiving information, where onboard SCP switching devices will downlink to the ground station and route traffic directly to other subscribers within the same platform coverage, to another platform via optical inter‐platform links, trough heterogeneous networks including satellite or to the terrestrial telecommunications network. Each SCP can deploy an antenna for large coverage area or a multibeam antenna capable of projecting numerous spot beams within its potential coverage area.

This paper outlines the findings of fixed and mobile applications, features, testing and some specific development programs of SCP using aircraft solutions, such as SkyTower and airship solutions, such as CRL/TAO/NAL.

Particular consideration is given to the use of SCP for delivery of future broadband, broadcast and multimedia wireless communications including research for new communication, navigation and surveillance (CNS) implications.

SCP will provide communication facilities that can exploit the best features for both terrestrial and satellite schemes.

Emerging solutions of voice, data and video over IP are offered by SCPs operating in the stratosphere at altitudes of up to 25 km.

Drawing on the conservation of resource theory and emotional contagion perspective, this study aims to propose that customer mistreatment has an indirect effect on subsequent customer mistreatment by triggering high levels of surface acting. In other words, there is a vicious circle formed as a result of customer mistreatment and surface acting. This paper further argues that emotional regulation and conscientiousness are effective in breaking this vicious circle.

An experience sampling study was conducted on 97 frontline service employees in a hotel chain’s restaurants in China, with two daily surveys for ten consecutive days. Multilevel path analyses were used to test the hypotheses.

The results indicate that employees experiencing customer mistreatment in the morning would adopt the surface acting strategy more frequently in the afternoon, which in turn induces more customer mistreatment in the afternoon. Further, this indirect effect can be mitigated by high (versus low) levels of emotional regulation and conscientiousness.

Recently, there has been growing recognition of the vital links between customer mistreatment and negative employee outcomes. However, these studies have failed to consider the carryover effect of customer mistreatment. To the best of the authors’ knowledge, this is the first pioneer study on whether and how customer mistreatment can affect subsequent instances of customer mistreatment, thereby offering a more comprehensive understanding of the consequences of customer mistreatment.

There have been limited investigations on the mechanical characteristics of tunnels supported by corrugated plate structures during fault dislocation. The authors obtained circumferential and axial deformations of the spiral corrugated pipe at various fault displacements. Lastly, the authors examined the impact of reinforced spiral stiffness and soil constraints on the support performance of corrugated plate tunnels under fault displacement.

By employing the theory of similarity ratios, the authors conducted model tests on spiral corrugated plate support using loose sand and PVC (polyvinyl chloride) spiral corrugated PE pipes for cross-fault tunnels. Subsequently, the soil spring coefficient for tunnel–soil interaction was determined in accordance with ASCE (American Society of Civil Engineers) specifications. Numerical simulations were performed on spiral corrugated pipes with fault dislocation, and the results were compared with the experimental data, enabling the determination of the variation pattern of the soil spring coefficient.

The findings indicate that the maximum axial tensile and compressive strains occur on both sides of the fault. As the reinforced spiral stiffness reaches a certain threshold, the deformation of the corrugated plate tunnel and the maximum fault displacement stabilize. Furthermore, a stronger soil constraint leads to a lower maximum fault displacement that the tunnel can withstand.

In this study, the calculation formula for density similarity ratio cannot be taken into account due to the limitations of the helical corrugated tube process and the focus on the deformation pattern of helical corrugated tubes under fault action.

This study provides a basis for the mechanical properties of helical corrugated tube tunnels under fault misalignment and offers optimization solutions.