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The concept of information and communication technology (ICT) has extensively used among travel and hospitality organization in the contemporary world. The present study discovers tourism and hospitality business reactions toward ICT-based marketing usage and investigates its relationship with functional competencies and profitability among tourism and hospitality business organizations in India. With a quantitative approach, the study found an extensive usage of ICT-based marketing in tourism and hospitality organizations was noted from descriptive tables. The application of regression analysis indicated positive and significant impact of ICT-based marketing on functional competencies and profitability of tourism and hospitality organizations in India. A positive and significant correlation was also noted among these two due to adoption of ICT-based marketing. This study provides insights to formulate comprehensive ICT-based marketing strategies to fulfill growing customer needs.

The present chapter aims to find out whether overtourism in Haridwar exists from the residents' point of view or there is still room for growth. Additionally, this research also presents various ideas of how different regulations can control and manage tourists, as the number is increasing and the number will become higher at some point in time. The chapter is also carried out using quantitative research methods and, therefore, using a questionnaire answered by people living in Haridwar for at least 5 years. The results were analysed and presented by using mean and standard deviation. The results have shown that the residents do feel like there is a lot of tourism in Haridwar, especially religious tourism. Though this does not mean that all tourist sites are affected by this opinion, in general, residents do not think that there is too much tourism in the city yet, and according to the results, there is still room for growth for the number of tourists. Though this growth could also be limited to the locations that are not as popular yet, it can also be said that the carrying capacity has not been reached yet. The current situation is not the same as in other known destinations in the region. Therefore, the results of the chapter can be used to design and create preventive tourism laws and rules that should be developed before it is too late, and the city would have to deal with a number of problems. Otherwise, there are also further recommendations on research that could potentially be carried out to connect tourism in the area.