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This study aims to examine the underlying emotional process that explains how context-specific stimuli involved in virtual reality (VR) destinations translate into presence perceptions and behavioral intentions.

In total, 403 potential tourists participated in a self-administered online survey after they watched a randomly assigned VR tour. The Lavaan package in R software was used to conduct structural equation analysis and examine the proposed theoretical framework.

The results reveal that media content consisting of informativeness, aesthetics and novelty was positively related to users’ sense of presence in a VR tour. The effect of media content on presence was partially mediated by emotional arousal.

Managers and VR designers can create an emotive virtual tour that contributes to the user’s sense of presence to promote attraction to the target destination. The VR content needs to be informative, aesthetic and novel, which can excite users during the VR tour, portray virtual destinations clearly and eventually influence potential tourists’ visit intentions.

Research on the emotional mechanism to generate presence is still in its infancy. This study integrates presence theory into a conceptual framework to explore how media content influences presence and decision-making through the emotional mechanism.

This paper aims to explore the effectiveness of children as advertisement endorsers in the airline context, including images of safety and reliability.

This paper is intended to examine the advertising effect of endorsers (celebrities, CEOs, experts, consumers and children) in the context of the airline industry. A factorial experiment was conducted to test the communication effect (CE) of ten groups of advertisement combinations (five endorser types – with/without safety attribute).

The results indicate that a child endorser yielded a better CE than celebrity, CEO or typical consumer endorsers. Second, advertisements that emphasized safety had better CE than those without this emphasis. The group combining children and safety generated a better CE than most of the other groups comprising different combinations.

A child endorser and a safety message are recommended to be used in advertisements for airlines because flight passengers place importance on safety. Fragile image of child reinforces safety of an airline.

The integration of advertising endorsement and message into a conceptual model allows the current results to provide meaningful theoretical and practical implications.

The research aims to discuss technical and vocational students' long-term and complete evaluation of learning effectiveness under school-wide thematic teaching design.

This study adopted a mixed qualitative and quantitative approach to measure the learning effectiveness of thematic teaching in technical vocational schools using the Kirkpatrick model. Qualitative research conducted in-depth interviews with 32 interviewees, including students, parents, teachers, graduate alumni and the supervisors of off-campus internship units. Quantitative research conducted a questionnaire survey on vocational students. A total of 221 valid questionnaires were collected. In addition, this research conducts another quantitative survey on cooperative enterprises to compare the actual effect of the implementation of the school-wide thematic teaching students with the others, and a total of 35 valid questionnaires were collected.

The results of the research found that the effectiveness of thematic teaching method can achieve the expected goals of each level of Kirkpatrick model. The students taking thematic teaching are significantly better and fitting in the industry expects. Therefore, this research suggests the comprehensive introduction of school-wide thematic teaching to other school operators.

This research is the first study used the Kirkpatrick model to evaluate the effectiveness of school-wide thematic teaching design in hospitality education and providing a practical case for schools. This research combined qualitative and quantitative research methods to investigate the effectiveness of the teaching method through multiple perspectives. Through the feedback from supervisors of the hospitality industry, the school-wide thematic teaching design provides a good foundation for technical and vocational graduates.

Numerous studies have investigated the customer’s expectations and satisfaction. Due to the prevalence of e-commerce, this study attempts to take a further look at how the design of webpages could influence consumers’ expectations and satisfaction. Both qualitative and quantitative methods are utilized. The customers of TGI Friday’s are selected for empirical validation. The findings show that there was a gap between what consumers actually perceived in the restaurant and the information presented on the website. Marketing implications for restaurateurs along with suggestions for future research are provided in the conclusion section.

The purpose of this paper is to comprehensively explore the effects of critical parameters on solder deposition and to establish a systematic approach for determining guidelines for solder paste inspection (SPI) workstations.

This study explored the effects of process parameters, stencil and printed circuit board designs on solder deposition and identified the major post‐reflow defect scenarios. Through the investigation of correlation between the results of SPI analysis and post‐reflow defective scenarios, SPI specifications are suggested for minimizing the total cost of poor quality.

The higher the printing pressure the lower the solder deposition. There was a significant difference in solder deposition between the front squeegee and the rear squeegee. Insufficient distance between the stencil aperture and the initial printing location resulted in irregular solder paste and variations in solder deposition. A stencil with a higher area ratio resulted in greater solder deposition and less variation. Stencil apertures parallel to the direction of printing were superior to a 45° vector print. Further, the nominal solder thickness should take into account the thicknesses of the solder mask and the legend ink. There was an offset in the results of SPI measurements between the solder mask defined (SMD) pads and non‐SMD pads. The specifications for solder deposition with irregular stencil apertures need to be adjusted.

To address the arbitrariness of existing industry practice, this study was a joint effort with a Taiwan‐based electronics manufacturing service company. Real data were taken from a mass production environment and inferences were then made based on a statistical analysis.

Due to the outbreak of COVID-19, the hotel industry has launched various marketing promotions to survive in business, such as those promoting the idea of “staycations.” This study aims to explore what drives millennials’ staycation consumption and experiential components of staycation experiences during the coronavirus pandemic.

Taking a qualitative approach, semistructured in-depth interviews were conducted with a total of 25 participants who were millennials living in Hong Kong. Content analysis of the textual data was performed.

This study reveals that millennials’ staycation consumption is derived from the challenges they face in reality (disillusion of travelling) and from their own fantasy (illusion of travelling). Millennials’ staycation experience dynamically comprises their physical and cognitive activities, social interactions and emotional responses, whereby they gain a feeling of extraordinariness combined with the ordinariness of familiar surroundings.

This study contributes to the staycation-related literature by untangling the dynamics of millennials’ staycation experience. In the COVID-19 situation, millennials’ staycation experience entails feelings of both ordinariness and extraordinariness, in which they actualize their fantasy of travelling.

In a bid to gain millennials’ interests in the post-COVID-19 era, hotel management needs to continue designing Instagrammable rooms/amenities and developing variously themed packages by collaborating with local brands and nearby attractions.

This study contributes to the limited literature on staycations in hospitality by revealing the structure of staycation experience during the COVID-19 pandemic and future behavior toward staycations, especially from millennials’ perspective.