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The aim of this paper is to explore and analyse the challenges in effective implementation of blockchain by human resource management (HRM) functions. This paper also aims to assess the interplay between the barriers in causing the challenges during blockchain execution.

Ten barriers are discovered from the past studies. Based on the expert views on the identified barriers interpretive structural modelling (ISM) is administered to understand the interplay of these 10 challenges resulting in ineffective or non-implementation of HR blockchain.

The application of ISM has helped in categorizing the variables into strategic, operational and performance outcomes. Results of ISM indicate key barriers like lack of expertise, data privacy, technical infeasibility, complexity in implantation and lack of used cases.

The research is limited to 10 barriers. There can be other barriers that can also be studied. Second, the research is proposing a conceptual model that needs further validation.

This paper has significant implications for the theoretical and practical body of knowledge. So far, most studies are exploring and describing HRM from a digital perspective. Most HR studies are on artificial intelligence, the Internet of Things and smart HRM. Previous studies on blockchain for HRM are mostly describing the advantages of going for it.

Based on the findings, it can also be suggested that policy formulators must advance the technical regulatory framework. Blockchain technology can be effectively implemented only if the top management is committed to it because they can only frame the rules and right control framework, affirm the governance process and strategize improvement.

The study offers insights into the organization's decision makers for effectively implementing blockchain into their HR systems. Some specific recommendations based on the results are also made. The paper is an innovative attempt to analyse the barriers to HR blockchain.

The learning outcomes of this paper is as follows: to identify unique selling points of a growing business for attaining competitive advantage; to understand the role of segmentation for Wellness Zone Headmasters (WZH); to explore different strategic choices for successful expansion of business; to help students understand the concept of customer satisfaction in a competitive industry; and to understand the importance of differentiation as a major deciding factor for the future of a business.

In March 2020, Kumud Goel, one of the directors of WZH, a chain of wellness spa and salon in Jammu and Kashmir (India), was considering different marketing strategies to grow her existing business. The company had opened two new outlets in the past two years and was looking at increasing its customer base. Kumud was concerned about keeping her customers satisfied in a highly competitive industry. She was aware that differentiation was critical for future growth. In what ways could WZH differentiate itself from its competitors at a time when the market was exploding? Could customer segmentation be the solution? What measures would WZH need to take to increase its repeat customers?

The case is appropriate for use in a 90-min class in a Masters in Business Administration-level management course and for undergraduates, especially marketing majors and in a module on marketing strategy and customer value.

Teaching notes are available for educators only.

CSS 8: Marketing.

The aim is to provide insights on the inclusion of sustainability training during internship and the engagement of interns in the sustainability practices of the hotel. The paper investigates how aspects of knowledge and participation in sustainable practices can bring about a positive change in the industry's future and also aid in the creation of smart green leaders.

The paper utilizes qualitative research methodology and draws on in-depth interviews with students and learning and development managers using multiple sources of evidence to derive a holistic picture.

The paper aims to highlight the importance of incorporating sustainability training as an indispensable part of hotel internships. It also reveals the positive impact and long-term behavioural changes of students along with presenting strategies to create student stewards for sustainability.

The limitations of the study arise from its small sample size, which nonetheless generated some rich insights.

There has been much research in the area of hospitality internships, however, it has not been considered from the perspective of sustainability development or green internships. In this sense, the paper is novel as it challenges the traditional expectations of hospitality internships.

This paper aims to explore the relationships between self-construals, religious identification, and conflict styles in India.

Data were gathered in India (n=1,108) among Hindus (n=744) and Muslims (n=364) in various organizations throughout India. Conflict styles were measured using Oetzel's conflict style measure. Self-construal was measured using Singelis' self-construal measure. Pearson correlations and multiple regressions were conducted.

Correlation analysis showed significant negative correlation between the independent and interdependent self-construal. Multiple hierarchical regression modeling demonstrated significant interactions between religious identification, self-construal, and conflict style. Hindus are more likely to dominate in conflict situations, while Muslims are more likely to avoid conflict and prefer more group-oriented conflict styles.

Self-report measure is a possible limitation and the sample is religiously homogeneous.

The results of this study could assist community organizers and others who work in conflict mediation resolve conflict among religious groups.

Few studies have examined conflict styles in India and this study employs a macro and micro-level approach to the study of conflict.