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Article
Publication date: 31 August 2022

Kate Nartker, Kate Annett-Hitchcock and S.M. Azizul Hoque

The purpose of this paper was to examine consumer perceptions of aesthetic attributes of textile-based assistive devices (ADs) and the language used by consumers to express those…

Abstract

Purpose

The purpose of this paper was to examine consumer perceptions of aesthetic attributes of textile-based assistive devices (ADs) and the language used by consumers to express those perceptions and concerns. Previous investigations of user feedback for ADs have largely focused on functional attributes rather than aesthetics.

Design/methodology/approach

An interpretivist research philosophy was selected to investigate the meaning behind consumer perceptions and to understand their viewpoints on the aesthetic dimensions of ADs. Using product reviews for two ADs sold on Amazon.com as data, the researchers conducted qualitative data analysis through coding and interpretation of meanings behind reviews to determine consumers’ perceptions related to their ADs.

Findings

The authors identified consumer concerns linking to aesthetics evidenced as a multisensory integration of visual, tactile and olfactory cues. Consumer-preferred language used to address aesthetic preferences was found to supplement the literature. Aesthetic considerations were found to be impactful on avoiding stigma and encouraging or discouraging continued use of the devices.

Practical implications

Findings may contribute to the development of textile-based ADs with improved aesthetics to enhance user experiences. New ways of using consumer language to interpret user needs may assist in future research and design practice for consumer products.

Originality/value

The use of consumer product reviews as a rich source of user data is discussed in this paper. As previous research on assistive technology has largely focused on functionality, results of this analysis offer insight into consumers’ aesthetic judgments related to ADs and bring a sensory perspective to the research area.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 10 May 2018

Behnoosh Ghaani Farashahi, Elizabeth Easter and Kate Annett-Hitchcock

The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and…

1847

Abstract

Purpose

The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and identify any relationships between price and product quality.

Design/methodology/approach

This research is as a quasi-experimental laboratory study. The product specifications of jeans are identified. Next, the appearance and performance characteristics of jeans are examined initially and after one and five repeated laundering cycles. The data are analyzed within and between each price category to identify any possible relationship between price and product quality.

Findings

The price category of jeans does not necessarily reflect different dimensions of product quality. Although higher priced jeans had superior product specifications and visual appearance, they did not show superior performance with respect to all elements of fit, durability, and color performance when these three factors were measured through laboratory testing.

Research limitations/implications

The limitations of this study from a research perspective include a small sample size, gender-focused sample selection. and the focus on only three retail categories. These limitations impact the generalizability of the results but could serve as a basis for similar studies. The evaluated product quality attributes were limited to intrinsic/measurable characteristics. Future studies should consider the extrinsic attributes of quality, especially as they are related to consumer’s purchasing decision.

Practical implications

Retailers in moderate and budget price categories can benefit from educating consumers about the quality attributes of jeans that would ultimately influence their post-purchase experience and are not necessarily related to the product’s price category. Educators can use this information to assist in teaching students about the multiple dimensions of materials and assembly choices, and how this will impact their final products as they are learning the apparel product development process.

Originality/value

The focus of this study on the quantification of intrinsic product attributes is unique and provides measurable data for product evaluation by consumer researchers and industry. The results of this research identify the strengths and weaknesses in the appearance and performance characteristics of jeans in different price categories, and how those may affect consumers’ purchase intention.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 18 May 2021

Doris H. Kincade and Kate E. Annett-Hitchcock

In 1978, the once powerful US apparel industry was on the cusp of change, and the consulting firm KSA conducted a Delphi survey of apparel executives’ predictions into the 2000s…

Abstract

Purpose

In 1978, the once powerful US apparel industry was on the cusp of change, and the consulting firm KSA conducted a Delphi survey of apparel executives’ predictions into the 2000s. The purpose of this paper is to compare actual changes over the subsequent decades with these 1978 expert predictions and explore the accuracy/inaccuracy of these “educated guesses” (KSA, 1978, p. 1).

Design/methodology/approach

The chorographic method was used to analyze the report and document historical data. Chorography is “concerned with significance of place, regional characterization, [and] local history […]” (Rohl, 2012, p.1) and includes contextual settings and researcher input. Primary data were examined during each decade and included: industry literature, government documents and labor data. The researchers used content analysis to reduce and organize data.

Findings

Findings cover three decades of Southeast US apparel industry data including imports, employment, number of plants, size of plants and productivity. Predictions were inaccurate about imports, predicted to be minor in comparison with domestic production, which they actually surpassed. Predicted decrease in employment was similar to actual decrease but reasons were inaccurate. Change in number and size of plants were over-predicted and under-predicted. Reasons given by experts were automation and government intervention; in actuality, limited automation occurred with insignificant impact in contrast to outsourcing, which decimated employment in US plants. Steady increase in productivity was predicted when productivity often decreased.

Originality/value

Previous studies focus on the textile sector; studies of the apparel sector tend to be regional or topical. This study is more expansive and provides insight into predictions and changes made in the US apparel industry at a critical time in its near demise. With the current climate of global change and increased market uncertainty, insights from this study may provide direction for rethinking of the domestic apparel industry for the USA and other developed countries.

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