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1 – 4 of 4Kalpana Chandrasekar and Varisha Rehman
The brand crisis literature remains unilateral and scattered, necessitating academic effort to comprehend the extant body of knowledge. This study aims to provide the required…
Abstract
Purpose
The brand crisis literature remains unilateral and scattered, necessitating academic effort to comprehend the extant body of knowledge. This study aims to provide the required comprehensive overview of the domain, by outlining its significance, progression and future research directions.
Design/methodology/approach
Following the PRISMA approach, journal articles for review are selected. The study uses a hybrid (structured and bibliometric) review, to provide a systematic insight and graphical visualization of the existing literature. It applies VOSviewer software to analyse bibliographic data through citation and co-occurrence analysis.
Findings
The hybrid review outlines most-cited articles, authors, frequently used theories, methodologies and data analysis techniques in this domain. Findings are further presented as integrative framework that distinctly highlights prior studies from a dichotomous perspective and across three stages of crisis. Finally, research opportunities and directions for future research are presented.
Research limitations/implications
The study is useful for scholars and practitioners to understand the brand crisis literature and to cognize the inferences drawn by distinct researchers. It provides contemporary research agendas using the theory, context and method (TCM) framework, to augment future investigations through interdisciplinary approach.
Originality/value
To the best of our knowledge this is the first study that synthesizes the academic work of brand crisis using a hybrid method. Also, the novelty of the work lies in presenting the future research direction in the form of multiple (macro, meso and micro) levels with inter-disciplinary theoretical underpinnings.
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Kalpana Chandrasekar and Varisha Rehman
Global brands have become increasingly vulnerable to external disruptions that have negative spillover effects on consumers, business and brands. This research area has recently…
Abstract
Purpose
Global brands have become increasingly vulnerable to external disruptions that have negative spillover effects on consumers, business and brands. This research area has recently garnered interest post-pandemic yet remains fragmented. The purpose of this paper is to recognize the most impactful exogenous brand crisis (EBC) and its affective and behavioural impact on consumers.
Design/methodology/approach
In Study 1, we applied repertory grid technique (RGT), photo elicitation method and ANOVA comparisons, to identify the most significant EBC, in terms of repercussions on consumer purchases. In Study 2, we performed collage construction and content analysis to ascertain the impact of the identified significant crisis (from Study 1) on consumer behaviour in terms of affective and behavioural changes.
Findings
Study 1 results reveal Spread-of-diseases and Natural disaster to be the most impactful EBC based on consumer’s purchase decisions. Study 2 findings uncover three distinct themes, namely, deviant demand, emotional upheaval and community bonding that throws light on the affective and behavioural changes in consumer behaviour during the two significant EBC events.
Research limitations/implications
The collated results of the two studies draw insights towards understanding the largely unexplored conceptualisation of EBC from a multi-level (micro-meso-macro) perspective. The integrated framework drawn, highlight the roles and influences of different players in exogenous brand crisis management and suggests future research agendas based on theoretical underpinnings.
Originality/value
To the best of our knowledge, this is the first study which identifies the most important EBC and explicates its profound impact on consumer purchase behaviour, providing critical insights to brand managers and practitioners to take an inclusive approach towards exogenous crises.
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Kalpana Chandrasekar and Nadarajah Sivathaasan
This survey research aims to investigate the level of satisfaction among children (up to 14 years) with regard to facilities and services available at the children’s section of…
Abstract
Purpose
This survey research aims to investigate the level of satisfaction among children (up to 14 years) with regard to facilities and services available at the children’s section of the Jaffna Public Library (JPL, Sri Lanka).
Design/methodology/approach
A structured questionnaire was distributed among randomly selected members of the children’s section, JPL. Data collected via the structured questionnaire were analysed using SPSS 22.0. In addition to the descriptive analysis, independent samples t-test and f-test were conducted to observe the influence of personal variables on different facets of user satisfaction.
Findings
The response rate was 67 per cent. Descriptive analysis showed that the prime purpose of visiting the children’s section (JPL) is reading books and other materials. With regard to frequency of visit, 86 per cent of the respondents visit the library three to four times in a week or at least once a week. Results of the f-test indicated that there is no significant difference among different age groups for overall satisfaction of children’s section facilities and services. Results of the t-test revealed that female children are more satisfied with the library environment compared to males. Further, the level of satisfaction with shelf arrangement, library environment and children’s programmes differed significantly between children studying in the bilingual and the Tamil mediums.
Originality/value
This study reports the empirical findings of the user survey carried out at the children’s section of the JPL.
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M. Balasubramanian, Thozhuvur Govindaraman Loganathan and R. Srimath
The purpose of this study is to understand the behavior of hybrid bio-composites under varied applications.
Abstract
Purpose
The purpose of this study is to understand the behavior of hybrid bio-composites under varied applications.
Design/methodology/approach
Fabrication methods and material characterization of various hybrid bio-composites are analyzed by studying the tensile, impact, flexural and hardness of the same. The natural fiber is a manufactured group of assembly of big or short bundles of fiber to produce one or more layers of flat sheets. The natural fiber-reinforced composite materials offer a wide range of properties that are suitable for many engineering-related fields like aerospace, automotive areas. The main characteristics of natural fiber composites are durability, low cost, low weight, high specific strength and equally good mechanical properties.
Findings
The tensile properties like tensile strength and tensile modulus of flax/hemp/sisal/Coir/Palmyra fiber-reinforced composites are majorly dependent on the chemical treatment and catalyst usage with fiber. The flexural properties of flax/hemp/sisal/coir/Palmyra are greatly dependent on fiber orientation and fiber length. Impact properties of flax/hemp/sisal/coir/Palmyra are depended on the fiber content, composition and orientation of various fibers.
Originality/value
This study is a review of various research work done on the natural fiber bio-composites exhibiting the factors to be considered for specific load conditions.
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