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The purpose of this study is to examine the impact of mandatory corporate social responsibility (CSR) spending on firm value in the Indian context.

Using firm-level data over the period 2012–2017, this study uses the difference-in-differences (DID) technique combined with matching to control for potential endogeneity of the decision to comply with the CSR Act since the Act in its current form is applicable as a comply-or-explain obligation.

The results of this study suggest that mandatory CSR spending has a positive and statistically significant impact on firm value. These results remain robust to alternative econometric techniques such as regression discontinuity design (RDD) and randomization inference test as well as to alternative empirical specifications. Furthermore, the study demonstrates that the positive effect of CSR spending on firm value is more pronounced for firms with higher information asymmetry problem and lower institutional holdings.

This study explicitly considers the “comply-or-explain” flexibility option, in terms of spending on CSR, provided to Indian firms for the initial two to three years and investigates whether spending on CSR helps firms enhance their firm value. The study also finds that the positive effect of CSR spending on firm value is more pronounced for firms with higher information asymmetry problems and lower institutional holdings.

Improving energy efficiency is considered one of the most desirable and effective short‐term measures to address the issue of energy security, and also reduce the emission of greenhouse gases. However, lack of access to domestic finance is the major hindrance in achieving the potential in China and India. This paper aims to report the experience of a three‐country United Nations Environment Programme/World Bank Energy Efficiency Project (involving China, India and Brazil) that is set up to address the financial barrier and identifies the lessons that can be learnt from the project.

The paper follows the post‐completion review approach of a project and presents the activities undertaken and results obtained from the project.

The project seeks to remove the financial barrier through the development of a commercial banking window for energy efficiency, energy service company development and support, exploring the need for setting up guarantee facilities and need for facilitating equity financing to the sector. The project succeeds in creating awareness and better understanding among the financial institutions in both India and China on potential of energy efficiency and need to make financing available for this. The banks in India in created specialized schemes for energy efficiency financing, and in China, the project has a positive impact on the new initiatives with the on‐lending facility and the guarantee fund for energy management companies. Experience sharing on these issues through cross‐exchange workshops proves to be very useful. The project successfully creates a platform on which further energy efficiency work can be carried out in the participating countries.

By disseminating the experience of energy efficiency financing in two developing countries, the paper contributes to knowledge that can be helpful in a wider context.

The purpose of this study is to assess the lean performance of a tyre manufacturing firm in India. The key objective is to find key strategic and operational decision‐making dimensions for developing effective lean manufacturing environment in a tyre manufacturing organization.

This research is empirical in nature where the opinions of a group of experts of an Indian tyre manufacturing firm were consulted to formulate an interpretive structural model (ISM) of the critical success factors of lean manufacturing implementation in a tyre manufacturing organization. The authors have developed an Excel‐based template for quantitative assessment of lean performance indicators on the basis of feedback from the operational staff.

This research work suggests that financial capability of an organization drives the top‐management commitment for incorporating lean manufacturing practices in a tyre manufacturing organization. Organizational culture and human resource management are the important enablers for developing change management paradigm, which in turn leads to performance improvement. This study also reveals that over‐processing as well as excessive defects are the most detrimental wastes in radial tyre manufacturing, which accounts for high manufacturing cost of radial tyre manufacturing in India.

Since this study is carried out in a single (case) organization, a relatively small sample size restricts the outcome from being considered for generic industrial application. This study none the less is useful for practicing managers and academicians for the development of lean manufacturing strategy in context with the tyre industry since it encompasses insightful views of experienced lower to upper middle level managers.

This paper provides some key enablers for the successful implementation of lean tools in Indian tyre manufacturing, where lean practices are still in the early stage and little literature is available in this context with tyre manufacturing. Also an attempt has been made to develop a simple Excel‐based template for lean assessment in the tyre industry. This template can be used in other industries by simply modifying the key attributes.

After working through the case, the students should be able to understand Indian political economy and the brand building process of NaMo; identify the media mix strategies used to build the brand NaMo in India; evaluate possible future growth strategies for brand NaMo; and compare and contrast brand NaMo with business brands.

Narendra Modi popularly called as NaMo was the current Prime Minister of India. He belonged to Bhartiya Janata Party (BJP) which won India’s general elections in two consecutive terms 2014 and 2019. NaMo was recognised worldwide for his prudence in leading the country to greater heights of achievement. NaMo started his political journey as the worker of BJP at a tender age. His rise in political career was akin to flagship brand overtaking the parent brand. All the steps taken in the past to position himself as a cult brand, will it fortify to NaMo’s victory in 2024 general elections? Business firms may follow NaMo’s strategies. What can the business brands emulate from NaMo to market and position themselves? Can political success be transpired to business success?

This case is designed for use in a graduate-/postgraduate-level marketing course in segments on brand management, brand expansion and the marketing strategies of a market leader. The case can also be used in a brand management course to discuss brand management models (e.g. Keller’s brand resonance pyramid and brand value chain). This case has particular application for classes that focus on brand equity, STP for any brand (segmentation, targeting and positioning) and brand value chain. The case looks in detail at the Indian political market and brand building process of NaMo and examines competitive moves since its inception. This case can be used in brand management, media management courses. The dilemma can be explained as part of a marketing course for postgraduate and executive programmes.

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CSS 8: Marketing.