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After the “quantity era,” today higher education has entered into the “quality era” and as “the gate keepers of quality,” quality assurance agencies (QAAs) are playing more and more irreplaceable important roles and their social status are becoming more and more prominent. However, how to guarantee the quality of the QAAs? Who can review the QAAs? The purpose of this paper is based exploration of these questions.

Following the founding of the European Quality Assurance Register (EQAR) for Higher Education, the Asia Pacific Quality Register (APQR) became the second in the international quality assurance (QA) networks to implement QA register, in 2015 with initiative of Asia-Pacific Quality Network.

This paper first retrospects the history and process of APQR, and subsequently the implementation of APQR is described in detail from the two aspects of the criteria and the procedure, and at the end, the paper concludes with a summary of the three characteristics of this first formal implement of APQR: APQR is an international register open to all the QAAs; APQR emphasizes characteristics evaluation of diversity; and APQR highlights the combination of quantitative assessment and qualitative assessment.

Today on the international stage of QA, APQR has emerged as “the watchman of quality” in the Asia-Pacific region as counterpart of EQAR in Europe. How far away does such newly emerging form of guaranteeing the QAAs’ quality go forward, what is its future prospects and other concerning issues, are some of the question that need enthusiastic attention and contribution.

Economists argue that trade liberalization is good for every country involved in the process since, according to Ricardian theory, free trade would allow more trade, which, in turn, offers wider choices for consumers and allows the most efficient producers to concentrate on their specialty areas. This observation raises the issue as to whether the general public believes in such a proposition. If the answer to the question is not in the affirmative, then there must be other reasons why developing country members participate in trade negotiation. An attempt is made to resolve this issue from a new standpoint - the regulatory reform perspective with particularly reference to Korea. Even if this new perspective is satisfactory, the issue remains as to whether the general public can be persuaded by its intrinsic argument. However, a new and different answer definitely adds to the reasons why developing country members should participate in the services negotiation associated with The Doha Development Agenda and the General Agreement on Trade in Services Negotiation.

This study aims to examine the use of cryptocurrencies and transactions in medical tourism and to discuss how this use provides advantages to healthcare institutions and states that provide medical tourism services.

This study is a descriptive, cross-sectional, correlational and methodological quantitative research. Data were collected through a questionnaire with 555 potential medical tourists. Data were analyzed with Pearson correlation and hierarchical regression using STATA.

The correlation results showed a statistically significant high and positive correlation between the use of cryptocurrencies and transactions in medical tourism and the medical tourist's intention. The variables that contributed to the medical tourist's intention were monetary risk minimization, access-security and malpractice-civil trial in the highest order of contribution. Accordingly, the monetary risk minimization was the most contributing to the medical tourist's intention.

This study provides a piece of initial empirical evidence on the contribution of using cryptocurrencies and transactions in medical tourism.

The policy choices of Eurasian states whether to form a coalition along with the “Eurasia Initiative” can be explained by the cooperative game theory. While the each bilateral relationship before making a binding agreement seems to be a non-cooperative game, the coalitions with many other states through a binding agreement of Mega-FTA would be a cooperative game. Despite the lack of numerical data, this study at least tries to show the possibility of applying the game theory to analyze the “Eurasia Initiative” and it’s the impacts of Mega-FTAs on this ambition. While the Eurasia Initiative necessarily involves some economic projects requiring enough investment promotion, Korea can strategically set up the policies linked with the development of Mega-FTAs. To utilize the investment promotive effect of Mega-FTAs, Korea has to assure that the core of the cooperation game would be the grand coalition of a Mega-FTA. If it continues to search for the best policies to maximize the superadditivity of this cooperative game, Korea will finally be able to achieve the co-promotion of Mega-FTAs and the Eurasia Initiative.

The purpose of this paper is to illustrate the “Sharing City, Seoul” (SCS) project in order to highlight the role that Millennials are playing in transforming the tourist market by relying on the tools of the sharing economy. The Korean project, in fact, is promoting and favoring online Millennial enterpreneurship, thus impacting also on the tourism sector.

A three-stage methodology – based on in-depth interviews with the “sharing organizations” (SOs) involved in the SCS project, participant observation, and institutional and online materials – has made it possible to comprehend how Millennials are changing the travel and tourism landscape in Seoul through disruptive innovation of the sharing economy, and to propose some broad recommendations for the tourism market.

The research, analyzing the SCS project, highlights the increasing purchasing power of Millennials, confirming the importance of adopting a generational perspective to understand needs and tendencies of this generation and orient the tourist market. The SOs interviewed for the research, mainly founded and managed by Millennials, demonstrated to know how to recognize, intercept and satisfy the styles, personalities and requests of tourists, especially Millennials. Thus, Millennials are able to enter in the market not only as users and travelers, but also as entrepreneurs and creators of new online travel services.

A further analysis should include interviews also with the funders and staff members of the other sharing enterprises that operate in the tourism sector. Moreover, a map of the current state of the sharing enterprises is suggested in order to determine whether or not the number of enterprises with a tourism vocation involved in the project is growing and under which conditions. This map would also be helpful to frame new tendencies in the sharing tourism industry and to monitor the role of Millennials in the market. It would be helpful to compare the Korean case with that of other Asian countries.

Through the analysis of the Korean case, the research shows that Millennials are massive users of traveler sharing platforms. At the same time they are able to enter the tourist market not only as users and travelers but also as entrepreneurs and creators of new online travel services. The paper offers some broad indications to help in orienting the future tourism market so that it takes account of the growing presence and purchasing power of Millennials.

The purpose of this paper is to develop and empirically evaluate an adoption model for technology-based services (TBS) that integrates a customer’s willingness to co-create (WCC) as mediator complementing the well-known individual differences and innovation characteristics in predicting customer adoption of TBS.

The manuscript uses structural equation modeling to analyze survey data from two empirical studies (n=781 and n=181).

The empirical results show that WCC represents a key mediator between established antecedent predictors (innovation characteristics and individual differences) and the likelihood of TBS adoption. Additionally, the analysis reveals that WCC can even better explain and predict adoption intention of TBS than the commonly used individual differences and innovation characteristics. Finally, the results also suggest that a lack of customers’ WCC may help to explain persuasion-decision discrepancies within TBS adoption.

As the data of this manuscript pertains to the mobile apps market, future research might test the modified technology adoption model in other TBS contexts as well. While the studies used cross-sectional data, it would be interesting to assess the differential influence of WCC across the stages in the adoption process using longitudinal data.

The findings on WCC provide managers with a new set of factors (apart from known antecedent predictors like individual differences and innovation characteristics) to optimize TBS adoption.

This manuscript is the first to examine an adoption model for TBS that integrates a customer’s WCC. Furthermore, the findings provide first empirical evidence that WCC can help to explain persuasion-decision discrepancies within TBS adoption.

This paper aims to determine pathways leading to enterprise profitability during the COVID-19 pandemic in the Philippines.

The study (N = 272) was participated by 228 micro, small and medium enterprises (MSMEs) and 44 large enterprises. Configurational analysis using the fuzzy-set qualitative comparative analysis was used in modelling combinations of firm characteristics and organizational resilience attributes that could lead to enterprise profitability.

Using the Benchmark Resilience Tool of Resilient Organisations, the study showed that three main attributes of organizational resilience (leadership and culture, networks and relationships, and readiness to change) played significant roles in enterprise profitability. Other conditions of varying influence on profitability included costs, sales, number of employees and the number of years in operations of an enterprise. For MSMEs, profitability can be achieved if all resilience attributes are present, while for large enterprises, the absence of some resilience attributes can be compensated by other attributes such as low decline in sales, low employee reduction, and more years in operation.

While the COVID-19 pandemic’s impacts have been far-reaching, the MSMEs and large enterprises are more likely to be profitable if they have used the three organizational resilience attributes. Moreover, these attributes do not only improve firm profitability and the overall enterprise performance during the present pandemic but also prepare them for future shocks.

To the best of the authors’ knowledge, modelling antecedents of enterprise profitability using configurational analysis is the first in the Philippines.

The study aims to examine the moderating role of variety-seeking behaviour between customer engagement and its antecedents (customer satisfaction and customer value). Further, this study also tests the existence of the value-satisfaction-engagement behaviour chain.

The perception of 262 respondents was used to examine the hypothesis using the structural equation modelling approach.

The moderation effect of variety-seeking behaviour between customer satisfaction and customer engagement was found to be significant. Also, customer satisfaction fully mediated the relationship between perceived value and customer engagement, hence, empirically validating the value-satisfaction-engagement model in the retailing context.

The findings draw managers' attention towards the segment of consumers who are more likely to be engaged, thus helping managers develop a more efficient and focussed strategy to achieve customer engagement. The result also suggests that variety-seeking buyers may not get engaged even after satisfaction.

This paper is among the first to empirically test the moderating role of variety-seeking behaviour to achieve customer engagement.

Despite recent calls in the hospitality and tourism literature for increased research attention in the attractions industry, very little research exists in this important part of the hospitality marketplace. The purpose of this paper is to address the dearth of research in this domain by proposing and empirically testing a model of the relationships among image, price fairness and loyalty in the waterpark segment of the attractions industry.

Data were collected from 346 waterpark patrons in South Korea. Structural equation modeling was used to test the hypotheses.

The results provide empirical support for the proposed relationship between waterpark image and customer loyalty. Additionally, a set of indirect relationships between these two constructs was identified. Specifically, the intervening effects of delight, service quality and price fairness were established.

While the overall premise of the work was supported, the results provide evidence that price fairness is evaluated and considered differently in an amusement park context than in other consumption domains. This research suggests that future efforts are necessary to fully understand the complexities of behavior in the attractions industry.

The findings suggest that successful image management results in a variety of positive outcomes including quality/price perceptions and customer loyalty. To stay competitive, however, waterparks must engage in an ongoing process of image development and maintenance with a particular emphasis on managing expectations.

The research suggests that while the traditionally acknowledged effects of image on consumer behavior have applicability within the attractions industry, some of the existing nomological relationships established in other operational domains may not be generalizable. As such, our research can be seen as a step toward the development of a unique theory of behavior in the attractions industry.