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Sandbag building technologies (SBTs) have been offered as a cost-effective and sustainable alternative building technology (ABT) capable of accelerating house construction in South Africa, but its acceptance remains low. However, knowledge about how to effectively improve SBT social acceptance is limited. This study aims to develop and prioritise SBT social acceptability strategies towards providing a comprehensive framework for the successful deployment and widespread adoption of sandbag technology.

This study used a quantitative research strategy that included a literature review and a structured questionnaire survey of 228 ABT professionals and stakeholders in the South African housing industry. The study statistically analysed 13 strategies for the social acceptance of SBT.

The analysis showed that the top three strategies include the availability of sandbag demonstration projects in all provinces, the approval of a sandbag building code and the availability of standard design methods for earthbags. A factor analysis clustered the 13 strategies into Stakeholders integration and policy formation, Effective education and knowledge sharing and Grassroots advocacy and incentives.

The current study’s findings provide a broad framework for the effective implementation and wide acceptance of sandbag technology in housing projects. It offered certain best practices that policymakers and practitioners might use to promote ABT and SBT societal acceptability.

To the best of the authors’ knowledge, the study represents the first and only attempt to investigate the viewpoints of experts and housing market stakeholders in South Africa regarding sandbag technology social acceptance strategies and contributes to the social acceptance body of knowledge in ABT and SBT.

This study aims to evaluate the perception of the local experts and end users on the drivers, barriers and strategies to the use of alternative building technologies (ABTs), with a focus on sandbag building technologies (SBTs) in the provision of sustainable housing in South Africa towards improving the public's understanding of SBTs.

This research adopted a qualitative approach that used focus group meetings as the primary data collection method for this study. This study's focus group participants comprised ABT experts and end users of ABT houses in South Africa who were selected using a convenient sampling technique. The data were recorded, transcribed verbatim and analysed using NVivo 11 software.

This study found that the perceived drivers to using ABTs such as SBT comprise sustainability, affordability, job creation potentials, fire-resistant and earthquake resistance. This study revealed strategies for the SBTs, including awareness, building sandbag prototypes across cities and training.

This study's findings have practical implications for the practice and praxis of ABT implementation and uptake in South Africa. This study provides a framework for broadening the worldwide understanding of use and uptake of SBTs to provide sustainable and affordable housing.

This study adds significantly to the limited body of knowledge on ABTs, focusing on sandbag houses. Consequently, the findings provide policymakers with information on the expert and end-user perspectives on the barriers and strategies to using ABTs.