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The purpose of this paper is to test the impact of selected characteristics of jobseekers on employers’ decisions regarding potential hires (direct and probabilistic signals). The main focus of the study is to test the impact of jobseekers’ participation in selected active labour market programmes on employers’ hiring decisions for three positions: unskilled worker, skilled worker and administrative employee. Other characteristics tested include age, gender, presence of children in the household, state of health, experience of short- and long-term unemployment and indebtedness.

This study analyses data from a representative survey of employers with five or more employees in the Czech Republic. The survey was conducted in December 2020 using stratified random sampling, combining online questionnaires and personal interviews. The study includes 1,040 employers and uses the factorial survey experiment (FSE) design.

The results of the FSE suggest that the perceived positive impact of completing one of the activation programmes depends on the position for which the candidate is being recruited. While for the unskilled job category, the completion of any of the tested schemes (training, subsidised jobs or public works) had a positive effect; for the skilled job category, only the training and subsidised jobs schemes had a positive effect; and for the administrative job category, public works programme even had a negative effect.

A somewhat limiting factor in the context of this study seems to be the definitions of the positions tested (unskilled and skilled workers and administrative staff). The decision-making of the respondents was somewhat restricted by such broadly defined categories. Typically, studies with FSE designs have a focus on a specific sector of the economy, which allows for a better definition of the positions or jobs under test. The relationship between position and the impact of individual characteristics is clearly a matter for further research.

The results of the study confirm that completion of the activation programme, as well as other candidate characteristics, constitute differentiating signals for employers that influence their hiring decisions. At the same time, there is evidence that the training programme and the subsidised jobs programme are effective in terms of increasing participants’ chances of employment.

The demand side should be included in the evaluation of activation policies. The design of the FSE provides an appropriate way to test the impact of activation measures on the decision-making of employers.

The purpose of this paper is to explore the question regarding how the similar implementation traditions in two countries (Czech Republic and Italy) have influenced the implementation of activation policies in the frame of similar reform trajectories (decentralization and marketization) but different modes of governance (multilevel vs hierarchical).

Moving from a policy implementation studies approach, the paper assumes that substantive reforms and procedural reforms are mutually interdependent: activation policies often require changes in delivery structures while the changes in these structures influence the key substantive features of the activation policies. Further, implementation capacities and implementation traditions shape the real policies implemented.

Although the two countries compared are different in terms of the mode of governance emerging from the governance reforms, in both cases the gaps in coordination and implementation capacities have led to several implementation failures in the field of activation policies. In poorly developed active labour market policy (ALMP) regimes, activation governance reforms (such as decentralization and marketization) may not be effective due to enduring implementation gaps.

The paper is innovative since it develops a full‐fledged comparative approach by focusing on two countries with similar implementation traditions which contrast with different modes of governance. Furthermore, the findings put implementation traditions and capacities at the heart of policymaking.