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Telephone directories have been an integral part of most public and academic libraries for nearly a century. Telephone directories represent an anomaly among library collections; known to virtually all users, they nevertheless often go unrecognized when librarians discuss reference sources. The purpose of this study is twofold: first, to examine the history of telephone directory collections; second, to describe and analyze a survey of telephone directory collection use.

The purpose of this paper is to look at the effect of human behaviour, and efforts to change that behaviour, on electricity consumption in a high school setting.

The study uses a mixed methods design of interviews and historical electrical use data to assess two treatments impacts on electrical consumption over time at two Fort Collins high schools.

Both treatments, the energy efficiency awareness campaign and the energy efficiency charrette, were found to have a positive impact on decreasing levels of electricity consumption. Unfortunately, these decreases lessened over time. The key attributes of communication, motivation, and leadership were identified as necessary at the high school facilities level to ensure long-term success in decreased electrical consumption.

The implications of this research focus on awareness of energy use in public schools and how to use awareness as a cost-effective tool in decreasing electrical consumption. The limitations are the inability to isolate HVAC consumption loads and the small study size. However, this is one of, if not the first, effort to use awareness campaigns and charrettes in a high school setting to decrease electrical use. Additional research would answer questions like: how to increase the charrette impact time; could these programs be adopted district wide at all grade levels; how could energy awareness be institutionalized so periodic charrettes are not necessary? Limitations include the inability to isolate heating and cooling electricity loads from the data.

This study is the first of its kind and has value to facilities management personnel, custodians, faculty and administration members, particularly in a high school setting. This research provides a framework and potential guidance for a school organization to conserve electrical energy and achieve cost savings and environmental benefits.

The purpose of this paper is to explore consumers’ responses to prosocial marketing claims presented on apparel hang tags. Guided by the theory of reasoned of action, this study examined the impact of varied prosocial claims (environment, labor, cancer charity) upon college students’ evaluations of hang tags used to promote university-branded apparel (i.e. t-shirts) as well as their attitudes and patronage intentions toward the apparel.

An intercept survey approach, with an experimental design component, was used to administer a written questionnaire to 262 college students. The experimental design component required participants to examine a university-branded t-shirt and to read the information provided on the product hang tag attached to the t-shirt.

In total, 60 percent of college students read apparel hang tags on a very frequent or frequent basis to gain information about brand name, care instructions, and fiber content. Further, college students evaluated apparel hang tags featuring prosocial marketing claims more positively than they evaluated hang tags with no prosocial marketing claim. In turn, these evaluations positively predicted the amount of money students were willing to pay for a university-branded t-shirt as well as their attitudes and purchase intentions toward university-branded apparel.

Findings suggest that apparel companies engaged in socially responsible business practices may wish to develop hang tags that address both desired product attributes as well as company engagement in prosocial initiatives.

This study extends the understanding of the role that prosocial marketing claims play in informing consumer's attitudes and behaviors relative to apparel.

The purpose of this paper is to examine Gen Y consumers' responses to American Apparel's use of two advertising message strategies – fair labour and sex appeal, using the theory of reasoned action to predict intent to patronize American Apparel and comparing the utility of the classic reasoned action model with an extended model that included variables external to the theory.

A questionnaire was administered to 425 consumers, who were randomly assigned to one of four advertisement exposure groups. Group 1 evaluated an American Apparel ad (Ad No. 1) that promoted fair labour practices. Groups 2, 3, and 4 evaluated Ad No. 1 as well as one of three additional ads that featured messages employing sex appeal of varied intensities.

Participants' attitudes toward American Apparel were more positive when they were exposed to the fair labour message, only, than when they were exposed to the fair labour message in conjunction with one of the three sex appeal messages. In the classic reasoned action models, intent to patronize American Apparel was consistently predicted by attitude toward the retailer. Extending the models increased the explained variance for Groups 1, 2, and 3, with several variables adding predictive utility.

A fair labour message may contribute to positive evaluations of apparel advertisements and may build positive attitudes toward apparel retailers. Thus, when appropriate, apparel retailers might consider using a fair labour message strategy, rather than a sex appeal message strategy.

The study explores consumer responses to two distinct advertising message strategies not often used simultaneously by a single company within the contemporary marketplace and examines the influence of these responses and other variables on patronage intention.

The mission of education programs is to provide opportunities for preservice teachers (PSTs) to become comfortable working with all students they will encounter; therefore, changing the face of teacher education is important. Allowing professors a certain level of academic freedom to strategically and purposefully build curriculum designed to respond to an ever-changing educational landscape while making space for authentic experiences is invaluable. If we are wanting our future teachers to lead successful diverse classrooms, opportunities must be developed and provided even if this means thinking outside of the box and in our experience outside of the university. When developing future teachers, this cannot be taken lightly. Experiences must be developed to help prepare future teachers who will be challenged by parents and communities on the content decisions they may make in their own classrooms. If we model flexibility and independent decision-making skills, then our PSTs will learn these dispositions. In addition, allowing them to take the authority in developing and implementing professional development experiences such as the experience in Hato Mayor will be valuable in developing their knowledge of leading in the classroom, school, and teaching profession.

The purpose of this paper is to discover whether there is an interaction between creative personality and a supportive work environment resulting in creative behaviours. Is a creative personality essential to creative performance?

The data were from surveys completed by 133 employees in a pharmaceutical company and from supervisor evaluations. The data were analyzed using moderated multiple regression analyses.

The results indicate that the presence of creative supervisors influences subordinate creativity when the subordinate's creativity‐relevant skills are minimal. On the other hand, there were not any significant relationships between the presence of creative co‐workers, creativity‐relevant personality facets and employee creativity.

One limitation is the assumption that supervisors are qualified to assess employees’ creative performance. In addition, the 16PF instrument was also used in personnel selection, which may lead to range restriction. Furthermore, the level of significance for the hypotheses was p⩽0.10.

The results are important for human resource practitioners and managers to use in the development of selection, training and development tools and programs for employees expected to engage in creative behaviour in the workplace.

This paper furthers our understanding of the role of creative role models in the development of individuals deemed less creative based on personality.

The purpose of this paper is twofold. First, this study aims to understand whether and how sales employee clothing style would influence consumers' perceptions of store image through their expectations of service quality. Second, this study hopes to uncover how fashion orientation would influence the aforementioned relationship.

A 3 (formality of employee clothing: formal vs moderate vs casual) × 2 (level of fashion orientation: low vs high) between‐subject experiment design was conducted. Data were collected from 105 university students in a laboratory setting.

Results indicated that formality of employee clothing (i.e. formal business, moderate, or casual attire) served as a cue in the retail environment for consumers to make inferences about the service quality expected to be provided by the sales employee. Furthermore, formality of employee clothing both directly and indirectly influenced consumers' perceptions of store image.

This study adds to existing literature by uncovering the moderating role of fashion orientation in consumers' service quality expectations and confirms the function of service quality as an antecedent to store image.

Retailers should pay attention to the design of their salespeople's clothing because different clothing styles draw forth different evaluations from customers about the service quality provided in retail stores.

This study investigates the role of clothing formality in influencing consumers' service quality expectations.

In response to the impact of market globalization and concerns over the universality of marketing measures, this study seeks to examine the measurement invariance of consumers' price perception scales cross‐culturally with samples drawn from four Eastern Asian countries, i.e. China, South Korea, Taiwan, and Thailand, using multigroup confirmatory factor analysis (MGCFA). In addition, this study further examines the differences and similarities in the mean levels of consumers' price perceptions across the four samples.

A convenience sample of undergraduate college students was employed. A total of 958 students with business‐related majors completed a questionnaire in Beijing, China; Seoul, South Korea; Tainan, Taiwan; and Chonburi, Thailand.

Having established psychometric properties and demonstrated the partial scalar invariance of measurements and structural parameters, the results indicated that the consumers' price perception scale containing five dimensions (i.e. price‐quality schema, prestige sensitivity, value consciousness, sale proneness, and price mavenism) appears to be useful in Eastern Asian cultures. In addition, results of latent mean comparison revealed not only some similarities but also differences related to the five dimensions of price across the four Eastern Asian samples.

The main limitation is the issue of generalizability of the findings because of the use of student samples.

This study is among the first to examine cross‐cultural invariance of consumers' price perception within Eastern Asian countries using MGCFA.

The purpose of this paper is to investigate the effect of apparel care label information presentation formats (i.e. symbols only, text only, and the combination) and the individual trait of need for cognition on consumers' confidence in and risk perceptions about the post‐purchase activity of care of apparel items.

A scenario‐based experiment was conducted using a convenience sample of 275 undergraduate students for data collection. MANCOVA was conducted to test the hypotheses.

The findings of this research suggest not only that the text only format and the combination of text and symbols format are preferred to the symbols only format but also that the text only format was the most preferred among the three formats. Both the text only format and the combination format significantly increased consumers' confidence in and reduced consumers' risk perceptions about their care of apparel items.

The symbols only label does reduce apparel manufacturers' costs. However, because consumers may use care label information as a decision criterion for purchasing apparel items, industry practitioners need to also pay attention to the impact of end consumers' perceptions of these labels on their purchase decisions.

Examination of three different information presentation formats (symbols only, text only, and the combination of symbols and text) adds to the extant literature focusing on mainly two levels of formats (i.e. visual vs verbal).