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Social media is noted for its usefulness and contribution to destination marketing and management. Social media data is particularly valued as a source to understand issues such as tourist behavior and destination marketing strategies. Among the social media platforms, Twitter is one of the most utilized in research. Its use raises two issues: the challenge of obtaining historical data and the importance of qualitative data analysis. Regarding these issues, the chapter argues that retrieving tweets using hashtags and keywords on the Twitter website provides a corpus of tweets that is valuable for research, especially for qualitative inquiries. In addition, the value of qualitative analysis of Twitter data is presented, demonstrating, among other things, how such an approach captures in-depth information, enables appreciation and inclusion of the nonconventional language used on social media, distinguishes between “noise” and useful information, and recognizes information as the sum of all parts in the data.

Tourism researchers, like those in other fields, are subject to multiple ethical dilemmas. Consequently, scholars in the field have called for researcher reflectivity, and specifically ethical reflexivity. Based on this it is recognized that when conducting research merely meeting procedural ethics requirements may not be sufficient. Rather, there is a need to move beyond procedural ethics to capture ethics in practice and to critically recognize what it takes to be ethical when undertaking research. This reflective chapter contributes to the discussion on research ethics in tourism by sharing critical reflections on the ethical journeys of the chapter authors, all of who, in differing ways, study sensitive topics. As such, the chapter draws on work looking at sensitive content on social media, disabled children, sex, and bestiality. The chapter highlights the ongoing and responsive approach to being ethical adopted by these researchers. The chapter reveals how ethical issues and challenges unique to the individual researcher were navigated in practice. Overall, the chapter challenges researchers to be ethical in their research rather than simply conform to research ethics procedural requirements. It calls on researchers to engage in critical and adaptive thinking while balancing radical and traditional approaches to ethics.

This study investigated the effects of reward system (RS) and job conditions (JC) on employee retention (ER). In particular, this study addressed the mediating effect of employee engagement (EE) on the relationship between RS, JC and ER.

This paper employed descriptive survey approach and the unit of analysis consisted of public hospital nursing staff. Data were collected using questionnaires with a sample of 370 nurse respondents. Structural equation modelling with Smart-Partial Least Squares (PLS) 3.3.8 was used in a statistical analysis.

The results revealed that RS and JC significantly related to ER. The study also showed the direct effect of RS and JC on EE. These findings indicate that (EE) has a partial mediating role in the relationship between RS, JC and ER.

The study offers important policy insights for public nursing stakeholders who seek to increase retention of skills among their nursing staff. The findings are also crucial because they may help the health sector improve their ER strategies, especially in dynamic and competitive business situations where organisations are challenged to retain personnel from a limited skilled workforce.

The findings of this study contribute to the literature on retention of nursing employees by enhancing the understanding of the influences of EE, RS and JC on ER among public hospitals.