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It is no longer enough to have a technology base to meet customer needs. The competitiveness of the tourism sector is ensured through the innovation capacity that companies can achieve, either through innovation associated with services or through services. The relationship between tourism innovation and business competitiveness in the tourism sector must consider emerging and innovative technologies that appear daily in society. In this context, the information systems applied to tourism must take into consideration the various sectors of activity: accommodation, travel agencies, restaurants and gastronomy, tourist entertainment, transport, among others. In addition to tourism management information system, it must integrate an innovation mechanism, which should be based on the definition of an appropriate business model. The business model that ensures innovation has to integrate design, production, service, and marketing through a new customer relationship, therefore technology must be able to meet the demands inherent in this new model. The purpose of this chapter is to investigate how the concept of Industry 4.0 can affect the development of tourism in Portugal. In this context, it is relevant for tourism that all companies consider the technological drivers of change associated with the concept of Industry 4.0, constituting a technological basis for leveraging tourism companies to a technological environment called ‘Tourism 4.0’.

The purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions: What motivates SMFI to share fashion information? In what way shared fashion information impact SMFI?

This study uses semi-structured interviews with SMFI to learn about their relationships with followers. It then conducts a survey of 510 SMFI in Portugal. The data are analyzed by structural equation modeling.

The results indicate that intrinsic motivation can develop a SMFIs' fashion leadership, while the SMFIs' perceived usability of fashion blogs does not. The authors also find a self-serving bias among SMFI.

SMFIs' fashion leadership is associated with the intrinsic motivations of sharing and helping other consumers make fashion decisions, which indicates that marketers can improve their results through using opinion SMFI to assist fashion consumers in purchasing decisions. Further studies should explore the processes adopted by fashion consumers to evaluate SMFI.

This study helps to understand the antecedents and consequences of fashion diffusion by SMFIs. In particular, the research helps the marketers to understand how the bonds between SMFIs and followers are nurtured.