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Article
Publication date: 6 February 2017

Riza Casidy, Michael Lwin and Ian Phau

The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious…

Abstract

Purpose

The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market.

Design/methodology/approach

In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses.

Findings

The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy.

Originality/value

This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.

Details

Marketing Intelligence & Planning, vol. 35 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 August 2016

Ian Phau, Vanessa Quintal, Chris Marchegiani and Sean Lee

This paper aims to examine how nostalgia influences travel attitudes and intentions of tourist destination among travellers with Italian heritage. Perceived travel risks as a…

1311

Abstract

Purpose

This paper aims to examine how nostalgia influences travel attitudes and intentions of tourist destination among travellers with Italian heritage. Perceived travel risks as a moderating role between the relationships between personal and historical nostalgia and travel attitudes are also examined.

Design/methodology/approach

A self-administered mail survey was used, targeting Australians of Italian heritage, to investigate the influence of nostalgia on attitudes and intentions to visit Italy as a tourist destination. A total of 218 usable responses were used for analysis. Exploratory factor analysis was utilised to assess the dimensionality of the constructs, and regression analysis was used to test the hypothesised relationships in the research model.

Findings

On analysis of the data collected through a mail survey, results showed that only personal nostalgia was found to exert a positive influence upon travel attitudes which in turn was positively related to travel intention toward Italy. Perceived travel risk factors did not moderate the relationship between personal nostalgia and travel attitudes. However, a negative relationship was found between perceived travel risk and travel intentions towards Italy.

Practical implications

The findings provide further validity to the personal and historical nostalgia scales as a means of understanding motivations to visit a tourist destination. Such findings are significant in adding destination managers and policymakers in developing marketing executions and policies that seek to capitalise on the nostalgic sentiments of the target segments. This study further contributes to the literature on perceived travel risks by highlighting its moderating effect on nostalgic motivations and travel attitudes.

Originality/value

This study aimed to enrich the theoretical base of the tourism discipline by reviewing the significance of personal and historical nostalgia as travel motives and their impact upon a tourist’s travel attitudes and intentions. It also examines the moderating role of perceived travel risks in an empirical model. Further, the current study is the first of its kind to empirically examine personal and historical nostalgia within a leisure travel context.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 10 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 16 April 2018

Sean Lee and Ian Phau

This study aims to empirically examine young tourists’ perceptions of object-based authenticity, existential authenticity and perceived value perceptions on satisfaction. Data…

1740

Abstract

Purpose

This study aims to empirically examine young tourists’ perceptions of object-based authenticity, existential authenticity and perceived value perceptions on satisfaction. Data were collected from young heritage tourists at the Little India heritage precinct in Singapore.

Design/methodology/approach

Qualitative data were collected via a pen and paper questionnaire at Little India in Singapore. Young tourists below 30 years of age were identified to complete the questionnaire. A total of 288 sets of valid responses were collected to perform statistical analysis to test the relationships between the key constructs in the research model.

Findings

The results of the study reaffirmed the application of the perceived value framework to authenticity. Object-based authenticity, existential authenticity and perceived monetary value yielded significant and positive effects on overall perceived value and, subsequently, satisfaction. Further, overall perceived value was found to mediate the relationships between object-based authenticity, existential authenticity and perceived monetary with satisfaction.

Research limitations/implications

This study provides researchers with a better understanding of authenticity and value perceptions of young tourists. It also lends further support for the integration of object-based and existential authenticity into the multidimensional approach to perceived value.

Practical implications

The results help destination marketers and policymakers better understand this important segment to develop more effective and sustainable marketing and management strategies.

Originality/value

This study addresses the lack of research in the literature on young tourists who will shape the tourism landscape of the future. It also further assesses the propriety of integrating authenticity measures into the measurement of perceived value.

Content available
Article
Publication date: 14 November 2016

Ian Phau

818

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 28 no. 5
Type: Research Article
ISSN: 1355-5855

Content available
Article
Publication date: 11 June 2018

Ian Phau

963

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 3
Type: Research Article
ISSN: 1355-5855

Content available
Article
Publication date: 12 June 2017

Ian Phau

842

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 3
Type: Research Article
ISSN: 1355-5855

Content available
Article
Publication date: 9 April 2018

Ian Phau

758

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 2
Type: Research Article
ISSN: 1355-5855

Content available
Article
Publication date: 9 January 2017

Ian Phau

1009

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 1
Type: Research Article
ISSN: 1355-5855

Content available
Article
Publication date: 13 November 2017

Ian Phau

856

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 5
Type: Research Article
ISSN: 1355-5855

Content available
Article
Publication date: 11 September 2017

Ian Phau

790

Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 4
Type: Research Article
ISSN: 1355-5855

1 – 10 of 207