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Article
Publication date: 25 December 2023

Hongying Zhao and Christian Wagner

The purpose of this paper is to examine how different types of user experience in TikTok impact purchase intention via commitment to the influencer and commitment to the platform…

2207

Abstract

Purpose

The purpose of this paper is to examine how different types of user experience in TikTok impact purchase intention via commitment to the influencer and commitment to the platform, with customer type included to determine moderating effects. Three types of user experience are considered: information experience, entertainment experience and parasocial-relationship-based experience.

Design/methodology/approach

This study collected 458 valid questionnaires from TikTok users, employing the structural equation modeling approach to examine the proposed research model.

Findings

Information experience, entertainment experience and parasocial-relationship-based experience are found to critically stimulate user commitment to the influencer and commitment to the platform, in turn driving TikTok-based purchase intention. Tests incorporating customer type reveal that commitment to the influencer more strongly influences the purchase intention of repeat customers, with commitment to the platform more likely to stimulate purchase intention among potential customers.

Research limitations/implications

On a theoretical level, the paper is among the first to examine TikTok-based user purchase intention with customer type as a moderator. On a practical level, the results can guide marketers to effectively promote products using TikTok and inspire TikTok managers to develop customized strategies to stimulate initial and repeat sales.

Originality/value

TikTok is moving to the stage of commercialization and monetization by introducing e-commerce features. Although this move should cultivate particularly fertile ground for companies to sell products, TikTok user purchase behavior has yet to receive sufficient research attention, with little currently known about their purchase motivations. The current study uncovers the significant antecedents of users' purchase intention through TikTok, and further reveals the motivational differences among potential and repeat customers.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 6 July 2022

Hongying Zhao and Christian Wagner

Although the short-video-based application TikTok and its AI-enhanced technology have achieved enormous success and reshaped the user experience, few studies have focused on the…

6274

Abstract

Purpose

Although the short-video-based application TikTok and its AI-enhanced technology have achieved enormous success and reshaped the user experience, few studies have focused on the user experience in the TikTok context. This study adopts a technology affordance theory lens to identify the main mechanisms contributing to the user experience in the short-video platform context while including user experience level and video length as moderating effects.

Design/methodology/approach

This study collected 401 valid questionnaires from TikTok users and used the structural equation modeling approach to examine the proposed research model.

Findings

Three technology affordances (perceived effortlessness, perceived recommendation accuracy, and perceived recommendation serendipity) contribute to TikTok users' optimal flow experience. Multi-group analysis results further indicate that individuals react differently to the same stimuli as their experience level increases. Finally, video length critically influences the impact of technology affordances on users' cognitive responses.

Originality/value

As a burgeoning industry, the mechanisms enabling short-video platforms to engage users remain unclear to practitioners and researchers. Thus, this study's technology affordance lens provides necessary insights into how TikTok's innovative and advanced technologies contribute to user flow experience from a context-dependent perspective. Furthermore, given that most existing studies have neglected possible variations in user preferences when investigating the effects of technology, this study enriches the existing literature by employing user experience level and video length as moderators.

Details

Internet Research, vol. 33 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 18 January 2023

Chathuri Gunarathna, Rebecca Yang, Pabasara Wijeratne Mudiyanselage, Gayashan Amarasinghe, Tharushi Samarasinghalage, R.P. Nilmini Weerasinghe, Hongying Zhao, Chaoxiang Zhang, Chengyang Liu, Kaige Wang and Sujan Dev Sureshkumar Jayakumari

Project-based learning is one of the most effective methods of transferring academic knowledge and skills to real-world situations in higher education. However, its effectiveness…

Abstract

Purpose

Project-based learning is one of the most effective methods of transferring academic knowledge and skills to real-world situations in higher education. However, its effectiveness is not much investigated focusing on the students' narrative. This study aims at evaluating the students' experience and perspective on adopting project-based learning in master by research and doctoral programmes for proactive skills development.

Design/methodology/approach

This study evaluates the self-reflection of 10 postgraduate students and their supervisor who have participated in developing a software tool for solar photovoltaics (PV) integrated building envelope design, management and the related education.

Findings

Findings reveal that the students have effectively improved their knowledge on the subject via collaborating with the industry, self-learning/observation, peer learning, problem-solving and teamwork. Dividing the project into student-led tasks has improved the decision-making and leadership skills, risks identification, planning and time management skills. The overall experience has (1) built up confidence in students, (2) enhanced their creativity and critical thinking and (3) improved their proactive skills and context knowledge.

Originality/value

A clear research gap can be seen in exploring the effectiveness of project-based learning for master by research and doctoral programmes, which mainly focus on extensive research. These programmes do not necessarily focus on developing students' proactive skills, which is the main requirement if they intend to work in the construction industry. This paper addresses the above research gap by demonstrating the effectiveness of project-based learning for developing the proactive skills in a research-intensive learning environment.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 10 January 2020

Yong Qian, Hongying Gong, Xiaoyun Zhao, Lei Cao, Weizhong Shi and Jianli He

The purpose of this study is to corroborate the advanced tribological properties of graphene as a lubricant additive.

Abstract

Purpose

The purpose of this study is to corroborate the advanced tribological properties of graphene as a lubricant additive.

Design/methodology/approach

Different concentrations of functionalized graphene were coated on the substrate surface. Tribological properties of the graphene lubricants were carried out by ball-on-disk tribology tests. Wear mechanism of functionalized graphene was studied by observing wear scars on the substrate surface. Finally, the wear resistance of modified graphene was calculated by calculating and analyzing the applied experimental conditions and the obtained experimental data.

Findings

The best concentration of graphene lubricant is 0.5 wt.% which shows the best tribological performance. And the coefficient of friction is 0.08. Compared with the dry friction condition, the coefficient of friction and wear rate of best graphene lubricant decreased by 80% and 82%.

Originality/value

The formula of graphene lubricant is independently developed and works very well. Graphene lubricant can prevent the substrate from oxidation. The thickness of the graphene lubricant is about 4-7µm. The concept of anti-wear strength was introduced in this paper. When 0.5 Vol.% graphene was added, the anti-wear strength was greatly improved from 115.3 kg·mm-2 to 657.6 kg·mm-2.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-08-2019-0344

Details

Industrial Lubrication and Tribology, vol. 72 no. 3
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 27 August 2019

Hongying Wang and Bing Sun

The purpose of this paper is to undertake research on the relationship of firm heterogeneity and innovation diffusion performance, and the role of absorptive capacity in this…

Abstract

Purpose

The purpose of this paper is to undertake research on the relationship of firm heterogeneity and innovation diffusion performance, and the role of absorptive capacity in this relationship.

Design/methodology/approach

Based on the diffusion of innovation theory, enterprise heterogeneity directly affects the evaluation stage (considering whether to adopt it) and the experimental stage (observing whether it is suitable for one’s own situation) of the diffusion process. Therefore, the paper uses a structural equation model to construct the influencing factors model of enterprise heterogeneity on technology diffusion. Furthermore, questionnaires were distributed to 236 enterprises with different scales, nature and location to explore the impact of heterogeneity on technology diffusion with scientific, objective and comprehensive data.

Findings

Firm heterogeneity has a positive effect on absorptive capacity and absorptive capacity has a positive effect on technological innovation diffusion performance. Thus, absorptive capacity plays an intermediary role in the effect on enterprise heterogeneity and technological innovation diffusion performance. More interestingly, the authors get some results that are not entirely consistent with the theoretical assumptions.

Practical implications

Firm heterogeneity plays a central role in the process of innovation diffusion. Enterprises should build internal management platforms to enhance cooperation among employees, and establish links with other enterprises for opportunities for win-win cooperation. In addition, enterprises should control the frequency of internal activities, which will undermine the enthusiasm of enterprise members to participate in technology sharing.

Originality/value

This paper explores the interaction between technology potential, cooperation frequency and absorptive capacity from the perspective of systems theory. The findings enrich the theory of innovation diffusion, and explore the inherent reasons why enterprise heterogeneity affects innovation diffusion. Furthermore, the theory that intra-firm cooperation promotes innovation diffusion is not always correct.

Details

Management Decision, vol. 58 no. 4
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 June 2022

Lijia Shao, Shengyu Guo, Yimeng Dong, Hongying Niu and Pan Zhang

The construction collapse is one of the most serious accidents since it has several attributes (e.g. accident type and consequence) and its occurrence involves various kinds of…

Abstract

Purpose

The construction collapse is one of the most serious accidents since it has several attributes (e.g. accident type and consequence) and its occurrence involves various kinds of causal factors (e.g. human factors). The impact of causal factors on construction collapse accidents and the interrelationships among causal factors remain poorly explored. Thus, the purpose of this paper is to use association rule mining (ARM) for cause analysis of construction collapse accidents.

Design/methodology/approach

An accident analytic framework is developed to determine the accident attributes and causal factors, and then ARM is introduced as the method for data mining. The data are from 620 historical accident records on government websites of China from 2010 to 2020. Through the generated association rules, the impact of causal factors and the interrelationships among causal factors are explored.

Findings

Collapse accident is easily caused by human factors, material and machine condition and management factors. Furthermore, the results show a close interrelationship between many causal factors and construction scheme and organization. The earthwork collapse is greatly related to environmental condition and the scaffolding collapse is greatly related to material and machine condition.

Practical implications

This study found relevant knowledge about the key causes for different types of construction collapses. Besides, several suggestions are further provided for construction units to prevent construction collapse accidents.

Originality/value

This study uses data mining methods to extract knowledge about the causes of collapse accidents. The impact of causal factors on various types of construction collapse accidents and the interrelationships among causal factors are explained from historical accident data.

Details

Engineering, Construction and Architectural Management, vol. 30 no. 9
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 6 July 2021

Jing Wang, Hongying Mi, Weigui Zhou, Xin Yang and Yan He

This study aims to the preparation and tribological characteristics of graphene/triangular copper nanoplate composites (abbreviated as GN/Cu nanoplates) as grease additive and…

Abstract

Purpose

This study aims to the preparation and tribological characteristics of graphene/triangular copper nanoplate composites (abbreviated as GN/Cu nanoplates) as grease additive and clarifies the growth mechanism and tribological mechanism of GN/Cu nanoplates by different analysis methods. In this paper, it is expected to alleviate the problems of easy aggregation and poor dispersion stability of graphene in lubricants and provide theoretical support for the application of graphene and its composites in the tribology field.

Design/methodology/approach

In this study, the GN/Cu nanoplates have been successfully prepared by the electrostatic self-assembly method. The structural characteristics of GN/Cu nanoplates were analyzed via transmission electron microscopy and X-ray diffraction. Then the tribological properties of GN/Cu nanoplates were investigated under different loads with SRV-IV [Schwingung, Reibung, Verschleiß (German); oscillating, friction, wear (English translation)] tribotester. White-light interferometry was applied to quantify the wear loss of the disk. The element chemical state on worn surfaces was analyzed by an X-ray photoelectron spectroscope to clarify the tribological mechanism of graphene composites.

Findings

The electrostatic force between the negative charge of graphene and the positive charge of triangular copper nanoplates promotes the self-assembly of GN/Cu nanoplates. With the addition of GN/Cu nanoplates, the wear loss and average friction coefficient under the load of 200 N have been decreased by 72.6% and 18.3%, respectively. It is concluded that the combined action of graphene deposition film and the copper melting film formed on the worn surface could effectively improve the antiwear ability and friction reduction performance of the grease.

Originality/value

This manuscript fulfills a new approach for the preparation of GN/Cu nanoplates. At the same time, its tribological properties and mechanism as a lubricating additive were studied which provide theoretical support for the application of graphene and its composites in the tribology field.

Details

Industrial Lubrication and Tribology, vol. 73 no. 5
Type: Research Article
ISSN: 0036-8792

Keywords

Book part
Publication date: 7 December 2016

Abstract

Details

The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

Article
Publication date: 8 May 2024

Hanan Alkatheeri and Syed Zamberi Ahmad

The purpose of this study is to explore the potential impact of blockchain technology on supply chain performance (SCP). This study further delves into the enablers of blockchain…

Abstract

Purpose

The purpose of this study is to explore the potential impact of blockchain technology on supply chain performance (SCP). This study further delves into the enablers of blockchain adoption (BA) in SCM and investigates both the direct and mediated effects of blockchain assimilation on garnering a competitive edge in the supply chain and bolstering innovation proficiency, ultimately enhancing SCP.

Design/methodology/approach

This study used a quantitative approach, leveraging partial least squares structural equation modelling. Empirical data were sourced from 500 validated data sets obtained through questionnaires.

Findings

The results indicate that technological readiness and knowledge sharing are key drivers for integrating blockchain into supply chains, with technology readiness displaying a substantially stronger influence. Furthermore, BA significantly enhances supply chain innovation capabilities (SCIC), competitive performance (CP) and overall supply chain efficiency. Notably, both SCIC and CP mediate and amplify the positive effects of blockchain on SCP, emphasising the vital role of innovation and competition in optimising the benefits of blockchain.

Originality/value

To the best of the authors’ knowledge, this study is the first to bridge the gap in the literature connecting SCM and blockchain. The established model augments the theoretical discourse on the SCM-blockchain, offering scholars a validated framework that can be adapted and built upon in future studies.

Details

Journal of Modelling in Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 12 August 2019

Atul Kulkarni, Xin Cindy Wang and Hong Yuan

This paper aims to examine the unintended negative effect of incentivizing shoppers to make unplanned purchases through incentive reminders during shopping trips.

Abstract

Purpose

This paper aims to examine the unintended negative effect of incentivizing shoppers to make unplanned purchases through incentive reminders during shopping trips.

Design/methodology/approach

Two experimental studies with between-subject designs were conducted to examine the effect of incentive reminders and related factors on abandonment intention.

Findings

When the search for unplanned purchases needed to reach promotional threshold fails, shoppers’ propensity to abandon a transaction increases if they are reminded of an incentive during their shopping trip. When the size of the planned purchases is relatively larger than the incentivized unplanned purchases, abandonment propensity is higher in response to reward type incentives, whereas when the size of the planned purchases is relatively smaller than the incentivized unplanned purchases, abandonment propensity is higher in response to avoidance type incentives.

Research limitations/implications

This research intersects and integrates several research domains, specifically transaction abandonment, promotional reactance, unplanned purchases and promotion framing.

Practical implications

Findings from this research help managers understand the possible negative consequences of incentive reminders and offer suggestions for decreasing shopper propensities to abandon transactions in response to incentive reminders aimed at increasing transaction sizes.

Originality/value

This is the first study to highlight (i) the possible effect of incentive reminders on transaction abandonment; (ii) the influence of the size of unplanned purchases and incentive types on abandonment; and (iii) the underlying roles of perceived value of planned purchases and fairness perceptions in abandonment.

Details

Journal of Consumer Marketing, vol. 36 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

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