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Many industries have witnessed a shift from traditional features and benefits marketing towards creating experiences for their customers (Pathak, 2014), but perhaps none more so than the service industry. The concept of experiences and experiential marketing has garnered much attention in recent years and has evolved to where it now has become more strategic and encompasses

the process of identifying and satisfying customer needs and aspirations profitably, engaging them through authentic two-way communications that bring brand personalities to life and add value to the target audience. (Smilansky, 2018, p. 12)

Despite its popular usage however, experiential marketing has had to contend with a lack of acceptance that was – at least in part – justifiable given its emergent nature and poor measurability properties. Its theoretical underpinnings have been explored but are less codified than many other areas of marketing. Nonetheless, it is an established part of a marketer’s armoury, is innovative in its use of technology such as virtual reality (VR) and augmented reality (AR) and, interestingly, has paved the way for a move to a focus on overall business experience. Where customer experience was limited to the marketing domain, business experience is a priority of the CEO, where customer-centricity becomes the driving force throughout the entire company. In this way, the role of experience is central to the ways that companies will grow and achieve better performance in a fast-changing global market. This is of particular relevance to the service industry, which perhaps has experienced the most upheaval of all, throughout the global Covid pandemic. To succeed in a post-Covid world, this chapter will establish how service companies must examine every aspect of their business to create meaningful experiences for customers, that will in turn translate into brand differentiation, ongoing customer satisfaction and business growth.

The objectives of this study are to offer cash based funds flow components as an alternative to financial ratios for classifying the financial performance of companies; to test empirically the ability of funds flow components to distinguish between failed and nonfailed companies with special emphasis on working capital components; to analyse the empirical results and make recommendations for future study.

December 14, 1966 Negligence — Contractor — Faulty equipment supplied by sub‐contractor — Standards for guard rails ordered from reputable sub‐contractors — Sub‐contractors supplied by well known manufacturers — Defective standards supplied — Use of guard rail by building owners' employees for purpose for which not intended — Collapse of guard rail because of defective standard — Injury causing death to independent contractor — Defect in standards not apparent on visual inspection — Whether duty to inspect — Liability of building owners — Liability of contractors and sub‐contractors — Applicability of Building (Safety, Health & Welfare) Regulations, 1948 (S.I. 1948 No. 1145).

Considers the implications of 30 per cent quota innovation for women politicians in Mumbai (formerly Bombay) and other area of India since the 1990’s. Uses a survey to explore the influence of women on policy and compares this with some previous research in London. Suggest ways this representation may be sustained.

The International Journal of Conflict Management 2005, Vol. 16, No. 2, pp. 102–127

Although there is clear evidence that particular words and phrases evoke emotional reactions, little research has explored these in the context of negotiations. In two studies, we identify words that trigger emotional responses in the other party in conflict‐laden negotiations and demonstrate how the perception of negotiators is affected by the use of those words. Words that elicit emotional responses are likely to increase the perception that the party using them is unfair but paradoxically increase the optimism of observers that the conflict will be successfully resolved. This effect is influenced by the gender of the observer.

Dr B. T. K. Barry has been appointed Director of the International Tin Research Institute with effect from 1 October 1985 following the retirement of Dr D. A. Robins. Dr Barry joined the Institute's Research Department in 1962, subsequently became Head of Publications and in 1975 was appointed Assistant Director with special responsibility for the network of Tin Information Centres. He thus has had long experience of all the Institute's functions and activities and his appointment at a time when links are being forged between ITRI and the Association of Tin Producing Countries will provide a smooth transition from the previous Director.

Prior to the passage of the 20th amendment to the US Constitution in 1920, several states had extended the suffrage to women. Helen Laura Sumner (later Woodbury), a student of John R. Commons at Wisconsin, undertook a statistical study of the political, economic, and social impacts of the granting of voting rights to women in the state of Colorado, and subsequently defended the results against numerous attacks. In this paper, we present a brief account of the struggle for women’s equality in the extension of the suffrage and examine Sumner’s critical analysis of the evidence as to its effects, as well as the counterarguments to which she responded.

A number of local authority‐built properties in the Aberdeen area were found to display evidence of horizontal cracking. An investigation carried out on one of these properties suggested that this damage resulted from sulphate attack of the mortar joints and it was assumed that this was the cause of damage in similar properties at the same location. However, this paper argues that wall‐tie corrosion is a more probable cause of the damage evident in these properties. It is suggested that the only effective and reliable method to establish an incidence of cavity wall‐tie corrosion is to carry out a direct inspection through the removal of a sample of ties.

A new range of self‐seal polythene, box‐type, stable stacking sacks for the machine filling of powder and granular materials, from Palagan Limited, carry a price tag which reflects a cost saving innovative design.