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It is proposed to build a development which illustrates and analyzes the different strategic planning that the main brands of the Hospitality Industry have written to communicate their new strategic direction through their Sustainability and Corporate Responsibility reports. The chapter is developed through a detail of five main brands, but it is based upon a research carried out on 17 hotel chains, in particular: AccorHotels, Best Western Hotels, Boscolo Hotels, Carlson Rezidor Hotel Group, Choice Hotel, Extended Stay America Inc, Four Seasons Hotels and Resorts, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Kempinski, La Quinta Inns & Suites, Marriott International, Meliá Hotels International S.A., NH Hotel Group, Vantage Hospitality, Wyndham Worldwide.

The reading of the CRR (Corporate Responsibility Report) has exposed that there is no homogeneity in the structure of the documents contained, both in theoretical and methodological approach: the need for the hotel chains to incorporate the themes of Responsibility and Corporate Sustainability in their business remains. The intention of the research is to offer an overview over the commitments' construction in the CRR of the hotels' chains in order to illustrate whether the corporate strategy of the CRR is lead by choices of strategic repositioning or it is the result of choices of cost rationalization. The development of the chapter focuses on the assessment of the four following points:

1. Development of the green commitments and the Corporate Strategy

2. Factors related to cost advantage

3. Factors related to differentiation advantage

Development of the green commitments and the Corporate Strategy

Factors related to cost advantage

Factors related to differentiation advantage

All the information gathered and analyzed in the research come from official sources found in the Hotel Chains to assess the level of transparency of the performances achieved in relation to the commitments communicated and widespread through the CRR, the CSR reports, the Corporate Annual Report, international projects that integrate the performances and the initiatives that compose and accompany the sustainable and responsible planning that has been used, displayed or downloaded from the corporate website.

Purpose – The purpose of this chapter is to be as comprehensive as possible about what is known about mirror neurons at this time.

Design/methodology/approach – This chapter offers a comprehensive critique including Churchland's hesitations about findings on mirror neurons (2011) which are balanced by Ramachandran's conviction that much of the research on mirror neurons is valid (2011). Following this is a summary of the results of the Mirror Neuron Forum (2011) wherein leading mirror neuron researchers exchange their views and conclusions about this subject.

Findings – The few single cells measures that we have show that they are much wider distributed throughout the brain than we have previously imagined. It should be stressed that single measures of mirror neurons have occurred albeit in limited situations. This establishes once and for all their relevance to humans.

Originality/value – The work on mirror neurons is a critical contribution from neuroscience to bringing the social brain into sociology and refining our understandings of intersubjectivity and of our biologically driven connections with others.

The purpose of this paper is to review the studies of personality and negotiation and argues that the relationship between personality and negotiation is worth re‐examination and more research attention should be devoted to this area.

A cognitive model of personality and negotiation is constructed by integrating cognitive and social factors into the exploration of negotiation processes. The mediating roles of negotiator cognitions are discussed within this framework and relationships between personality and three negotiator cognitions: win–lose orientation, face‐saving and trusting are proposed.

This study provides an integrative model for studying the relationship between personality, negotiator cognition, negotiation behaviors and outcomes, and thus has impotent implications for future studies on negotiation.

The knowledge of the relationship between personality and negotiation will help organizations use personality assessment for better decisions about selection, promotion and training for improvement in negotiation skills.

This study attempts a complete exploration on the framework that integrates personality factors and negotiation behavior and outcomes, and provides potential directions for future studies on personality and negotiation.

This paper aims to examine the relationships between socioeconomic development, renewable energy and the innovative process by providing: a descriptive analysis; a co-occurrence analysis of terms, thematic mapping and conceptual structure; and the typology of the textual corpus.

To analyze the relationship between “renewable energies, socioeconomic development and the innovative process,” it is necessary to build a theoretical foundation that contains the relevant scientific studies and reflects the current state of the art on the subject. For this, this study developed a systematic literature review (SLR) using the preferred reporting items for systematic reviews and meta-analyses research protocol to answer the relationship on the theme.

Research shows a global understanding of the need to invest in developing studies to reduce carbon dioxide emissions and improve economic growth. The main contributions lie in providing a typology of the state of the art, identifying the joint relationships between themes, insights into the key themes and indicating themes that must be developed. This study may also support future empirical studies as it provides a theoretical foundation for formulating hypotheses, which can be tested through qualitative and quantitative approaches.

The innovative character consists of addressing a shortage of SLRs on this theme. Thus, this paper fills this gap by providing a theoretical foundation for future scientific and academic knowledge generation. Furthermore, regarding the interdisciplinary aspects of this research as contributions, this paper presented different approaches and theoretical perspectives.

Artificial intelligence (AI) is used by banking services primarily to automate systems; however, this ecosystem does not work in emerging markets because human intervention is needed, and there are concerns related to infrastructure. There is plenty of research on AI-mediated banking services, but the existing discussions are cumbersome, and studies on AI's service features in banking for emerging markets are limited. Furthermore, the ongoing discussions are centred on developed markets where automation in banking services is noteworthy and accepted. Through this paper, the authors emphasise the relevance of AI mediation in emerging markets and the possible role of strategising AI in banking services for personalised experiences.

The authors' article followed an exploratory, inductive approach through in-depth interviews and thematic analysis. In total, 36 financial experts were interviewed, and the relevant perspectives were analysed to develop the research process and framework for a personalised banking experience.

The authors' paper introduced five key themes and presented those themes accordingly. The first theme details the importance of AI-mediated banking and the skills necessary for operational capacity. The second theme is on the relevance of AI-mediated banking awareness amongst users. The third is about channelling the importance of AI-driven interfaces through managers and employees. Fourth, the authors emphasised the relevance of human intervention due to users' demographic patterns. The fifth theme led to a discussion on personalised AI-mediated banking services.

The authors recommend that managers understand the relevance of quality service amongst users. The authors' paper discusses the relevance of AI and human intervention in banking services; however, the process for seamless, personalised banking experiences is not provided. Thus, this paper encourages managers to build a banking ecosystem that delivers a seamless banking experience through AI.

The authors' paper highlights the importance of human intervention in AI-driven banking by introducing personalised service experience elements and highlighting the role of customer experience in AI-driven banking services in emerging markets.

After a hiatus in the research on individual differences in negotiation, there has been a surge of renewed interest in recent years followed by several new findings. The purpose of this paper is to explore the effects that personality, as structured by the five-factor model, have over negotiation behavior and decision making in order to create new knowledge and prescribe advice to negotiators.

This study replicates observations from earlier studies but with the innovation of using a different methodology, as data from a sample of volunteer participants were collected in regard to their personality and behavior during two computerized negotiation simulations, one with the potential for joint gains and the other following a more traditional bargaining scenario.

Significant results for both settings were found, with the personality dimensions of agreeableness, conscientiousness, and extraversion systematically reoccurring as the most statistically relevant, although expressing different roles according to the type of negotiation and measure being registered. The findings thus suggest a multidimensional relationship between personality and situational variables in which specific traits can either become liabilities or assets depending upon whether the potential for value creation is present or not.

The new findings on the impacts of personality traits on both distributive and integrative negotiations allow negotiators to improve their performance and to adapt to specific distributive or integrative negotiation situations.

This study aims to examine personal factors that drive the initiation of an online firestorm, an online collaborative attack against a brand that usually occurs when a brand fails or engages in misconduct.

A structured questionnaire is used for data collection. Via an online panel, 303 questionnaires are completed. Hypotheses are tested using structural equation modelling.

Civic engagement and, to a lesser extent, narcissism explain intentions to initiate online firestorms. Individuals’ inherent concern for others and for ethical issues prompts them to punish a brand publicly, with the expectation that other individuals will follow and that the brand will feel compelled to react. Misconduct-related appraisal factors, such as severity, proximity, moral inequity and outrage, can amplify the effect of civic engagement.

Future research should investigate whether the findings hold for different types of misconduct, cultures and other forms of narcissism.

By providing managers with a better understanding of the motivations for launching an attack, this study offers guidance on managing a brand when an online firestorm occurs.

Whereas previous research has focused on external drivers of online firestorms, this study builds on the prosocial behaviour literature to analyse the individual characteristics prompting the initiation of an online firestorm.

Incineration strengths of hazardous (2.8×10⁸μg/s) and nonhazardous (6.31×10⁸μg/s) materials were found from the quantities to be incinerated, chemical formulas, and the incineration time. The smoke stack geometry, exhaust dynamics, and different atmospheric stability conditions were used in the Gaussian model to predict the maximum concentration distances of 0.5 to about 6 km at the ground level in the downwind direction. However, trailing edges of some of exhaust distributions were found to extend beyond 120 km under some atmospheric stability conditions. The counties of Jefferson, Lonoke, Pulaski, Dallas, Cleveland, Calhoun, and Grant in the state of Arkansas are more likely to be affected than others. The possible major products in the hazardous incineration exhaust are chlorinated compounds. The results of this study are important to know the areas that fall under comparatively higher concentrations of incineration exhaust for further observations because of its inherent impact upon living beings, crop production, and environmental conditions.