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Although there is a growing body of literature on how celebrity involvement impacts the effectiveness of destination marketing, the underlying mechanisms of that relationship are still underexplored. Based on the affect transfer and meaning transfer theories, this study aims to examine the impact of celebrity attachment on customer delight toward K-culture and K-culture attachment, affective and cognitive images of Korea, and the intention to visit Korea.

Online survey data were collected from 2,614 US residents, representing various demographic characteristics. For the data analysis, the partial least squares-structural equation modeling was conducted to evaluate the structural model and test the hypotheses.

The results showed that celebrity attachment is positively related to customer delight toward K-culture and K-culture attachment, which, in turn, positively influences affective and cognitive images of Korea. Additionally, K-culture attachment positively influences cognitive and affective images of Korea, which are positively related to the intention to visit Korea.

By using the affect transfer theory and meaning transfer theory, this study provides valuable insights into how consumer’s attachment to celebrities has spillover effects on the decision-making process. This study also adds a new concept, customer delight connected to cultural experience, in the context of destination marketing.

By understanding the importance and influence of people’s intimacy with media characters, practitioners can apply parasocial relationship theory, affect transfer theory and meaning transfer theory to their marketing strategies.

As one of the few empirical studies that examines the impact of celebrity attachment on consumers’ perceptions and behaviors, this study can make significant contributions to the destination marketing literature.

In his autobiography, Chen Shui-bian (1999, p. 40) condemned the Koumintang's (KMT's) corruption and praised the Democratic Progressive Party (DPP) for being free from money politics and corruption. The DPP fought the 1992 Legislative Yuan election campaign effectively on an anticorruption platform and used the same strategy in subsequent elections. If Chen Shui-bian had criticized the KMT for its involvement with “black gold” politics and had won the 2000 presidential election on his anticorruption platform, why was he and his family found guilty of corruption after his second term of office? The short answer is that even though he had promised to curb corruption, President Chen himself had succumbed to corruption after assuming office. In June 2002, Keesing's Contemporary Archives cited a poll in Taiwan that indicated that more respondents had perceived the DPP to be more corrupt than the KMT (Copper, 2006, p. 14).

The negative consequences of corruption for a country's development have been identified in Chapter 1. Corruption is ubiquitous and is found in “all political systems, at every level of government, and in the delivery of all scarce public goods and services” (Caiden, 1988, p. 6). Corruption is a universal problem, and governments all over the world have introduced measures to tackle this “social pandemic” which has “many faces” and is “the most challenging obstacle to economic development” (Campos & Bhargava, 2007, pp. 1–2).

The purpose of this paper is to analyze the causes of police corruption in Taiwan and identify those factors which can enhance the status of police.

A literature review and eight in-depth interviews of informants are employed to support the arguments of environment, education, governance and culture and to formulate a typology of police corruption in Taiwan.

The literature review and eight interviews confirm that individual cases of police corruption have replaced systemic police corruption in Taiwan. The author concludes that police corruption should be addressed in the context of both environment and institutional design. Even though the public perceptions of police integrity in Taiwan have been trending positively over the years, the individual cases of police corruption which occur within certain precincts indicate the continued importance of initiating institutional reforms. The public perceptions of Taiwan’s police force will be further improved if police corruption can be minimized and properly controlled.

This paper can serve as a benchmark to evaluate future development of Taiwan police corruption.

This paper provides an analysis of the causes of police corruption in Taiwan and the measures taken to curb it.

Internet-famous food (also known as “online celebrity” food) is very popular in the digital age. This study aims to investigate consumer attitudes and understand consumer behavior towards Internet-famous food.

The authors collected 136,835 online comments regarding “Internet-famous food” from Dianping platform between 2016 and 2019 using a web scraper. A sentiment lexicon for Internet-famous food was constructed, and sentiment analysis is further conducted to understand consumer attitudes. Additionally, the authors use topic analysis and time series analysis to study consumer behavior.

Sentiment analysis showed that the number of consumers' comments decreased over time with the attitudes being overall positive, and the Internet-famous food industry has a positive prospect; time series analysis showed that the consumption of Internet-famous food was not affected by the season; topic analysis showed that consumers' comments on Internet-famous food were rich with a large variety, covering food categories, brand, quality, service, environment and price.

To the authors’ knowledge, limited research has focused on public opinions regarding “Internet-famous food”. This is the first study on consumer behavior towards Internet-famous food. This article provides a unique insight into the purchasing behavior and attitude of Chinese Internet-famous food consumers through text mining.

The purpose of this paper is to analyse the contextual differences and causes of police corruption in Indonesia, Japan, the Philippines, South Korea and Taiwan and to assess their governments’ effectiveness in minimising this problem.

The paper begins by identifying the contextual differences in the five countries before analysing their major causes of police corruption and their governments’ effectiveness in minimising it.

Police corruption is a more serious problem in Indonesia and the Philippines because of their more difficult governance environments, low salaries of police officers, red tape, lack of meritocracy in recruitment and promotion, and lack of accountability of police officers. By contrast, the perceived extent of police corruption has declined in Japan, South Korea and Taiwan in recent years because of the improvement in the salaries of their police officers and the implementation of various police reforms.

This comparative analysis of combating police corruption in five Asian countries will be of interest to policy makers and scholars concerned with minimising this problem.

The purpose of this paper is to compare attitudinal differences between Taiwanese and US police officers.

The paper studies interview and survey data collected from 288 officers in two Taiwanese departments and 638 officers in two US departments to assess police officers' role orientations and their attitudes toward aggressive law enforcement, legal restrictions, and citizen support. Mean comparison and multivariate regression were conducted to examine variation in officers' attitudes across countries.

The paper finds Taiwanese police officers differ significantly from their US counterparts in all attitudinal scales. Compared to US officers, Taiwanese officers tend to have a broader role orientation, positive attitudes toward aggressive patrol, and negative attitudes toward legal restrictions and citizen support.

The paper sees that future studies should analyze data collected from non‐English‐speaking countries in other regions. Future research should also collect data that reflect variation in economic and political developments. Multi‐level studies that incorporate both aggregate‐ and individual‐level predictors should be conducted to further broaden our understanding of officers' attitudes from an international and comparative perspective. More attitudinal dimensions should be considered in future research.

The papers implies that Taiwanese and US police administrators should continue to cultivate attitudinal propensities that echo the underlying values and principles of community policing. Police administrators, especially Taiwanese police managers, should seek ways to improve officers' negative attitudes toward citizens.

The research in this paper examines officers' perceptions of the police role, law enforcement, and citizens, which have rarely been analyzed in previous cross‐national studies. This study enhances our understanding of police job‐related attitudes under different social and cultural contexts.