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The information presented in this case was gathered through interviews and observations carried out during the time Ms Joy attended the Initiative for A Competitive Inner City business support program in 2017. In addition, focus groups that took place after the program provided important information and insights into her decision-making process and business goals. Additional interviews were conducted in 2018 and 2019 after the business program ended to gain in-depth knowledge of Ms Joy’s entrepreneurial journey.

This case details the experiences of Winsome Joy in recognizing market opportunities in the child care industry and then expanding into the educational materials industry. The case focuses on challenges related to founding and sustaining her business and the ways in which Ms Joy engaged in “opportunity recognition” and “effectuation” to become a successful entrepreneur. The case points out the challenges of the child care and early education field in terms of professional training, hiring practices and retaining qualified staff. It provides an aspirational role model who has overcome these challenges by finding and recognizing new market opportunities.

This case is relevant for undergraduate and graduate courses in entrepreneurship.

This paper intervenes in existing literature on entrepreneurship and inequalities by proposing a novel reframing of intersectionality as a threshold concept, an important idea that enables us to deepen and progress the understanding of complex subjectivities.

Drawing from education studies, intersectionality is explored through the five key features of threshold concepts: (1) transformative, (2) irreversible, (3) integrative, (4) bounded and (5) troublesome. We offer a set of reflection questions for what we call “doing intersectionality.”

We develop a metacritique of the way in which the concept of intersectionality has thus far been treated in feminist theory and applied in entrepreneurship studies – namely, as the culmination of thinking about difference and inequality, decoupled from its roots in collectivist analysis and Black and anti-racist feminism. The paper invites scholars of entrepreneurial inequalities to both engage and look beyond an intersectional lens to better elucidate the range of historically emergent social hierarchies and systems of power that shape their phenomena of interest.

Through reframing intersectionality as a threshold concept, this paper challenges entrepreneurship researchers to view intersectionality as a foundational starting point for the conceptualisation of complex interactions of social structures, and the structural inequality and power relationships present within their research, rather than a destination.

This study focuses on the lived experiences of early-stage women founders in a venture accelerator context. In particular, this work explores how gender shapes entrepreneurial self-efficacy (ESE) development in early-stage female founders in the venture accelerator context.

A qualitative, feminist-sensitive research methodology was utilized, with empirical evidence drawn from interviews with fifty one female founders and four accelerator managers located in four, competitive accelerator programs located in the Northeastern United States.

Study findings highlight how accelerators contribute to ESE development. Data also shows how the micro-processes related to masculinized discourse, culture, as well as mentorship and training, contribute to the “othering” and minimization of women during early-stage venture development.

This study contributes to the accelerator literature through a provision of insights into the ways a dominant, masculinized discourse and culture alienates female participants, making them feel “othered’, and resulting in a lack of fit with critical networking and funding opportunities. Second, this study builds on self-efficacy theory by applying a gender lens to the areas of mastery learning, vicarious learning, social persuasion and mental state, thus illuminating ways that the masculinization of these processes negatively disrupts the ESE development of female founders. Third, this study builds more broadly on the women's entrepreneurship literature by showing how masculine norms and culture ultimately impact upon the well-being of women in an early-stage entrepreneurship context.