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Analyzing the effect of digitalization strategies and barriers to digital transformation (DT) on the use of technologies, in the Brazilian context, is necessary to broaden the understanding of topics in emerging economies. Thus, empirical research to evaluate and analyze aspects related to DT in small and medium-sized family businesses in an emerging economy is necessary, as it is a necessary strategic alternative in the current context.

Using data from a survey conducted with 210 managers of Brazilian family businesses, the authors analyzed the positive cause and effect relationship between digitalization strategy and technology use. In addition, the authors seek to explore the moderating effect of barriers to digital development on the relationship between digitalization strategy and technology use. This analysis was conducted using the structural equation modeling technique, with the help of SmartPLS 4.0 software.

The findings confirm the positive relationship between the implementation of digitalization strategies and technology usage in small family businesses, thereby contributing to the broader analysis of how small family businesses employ and define their digitalization strategies. Furthermore, the authors identified barriers that hinder the development and utilization of technology for digitalization purposes.

This study fills gaps in empirical research by explaining the factors that drive barriers to DT in small family businesses. It contributes to advancing the understanding of digitalization strategies used by family SMEs and identifies the real strategic value opportunities that DT represents for businesses.

Driven by scientific and technological intensification, Brazilian agribusinesses are among the main food producers and exporters worldwide. Knowledge management contributes to the development of agribusinesses. The objective of this study is to analyze knowledge management practices in the supply chain of broilers at the level of farmers and compare the differences between farmers who are members of cooperatives, and those who are suppliers of firms.

Using data from a sample of broiler farmers (n = 240, where 80 respondents are associated with cooperatives) from Brazil, descriptive statistics were used to measure the four knowledge management dimensions (leadership, people, process and technology). The Mann–Whitney test was performed to verify the difference in the adoption of knowledge management practices between farmers who are members of cooperatives, and those who are suppliers of firms.

The results showed significant differences between the analyzed groups of broiler farmers that are members of an agricultural cooperative and suppliers of firms. Farmers who supply firms adopt knowledge management practices with greater intensity. They are also more technified and have a larger scale of production.

The study was conducted in a single agribusiness chain. Future studies may look at another method of knowledge management assessment to see if the results will be similar.

The results can contribute to the development of programs and policies, incorporating knowledge management into agribusiness as a competitive strategy.

While knowledge management is a widely studied topic, there has been little focus on this subject with regard to agribusiness. Empirical findings of an important agribusiness supply chain are provided and show the differences in knowledge management perceptions between farmers who are members of cooperatives and those who are suppliers of firms.