Search results
1 – 2 of 2Gopal Subedi, Laxman Pokhrel and Dinesh Basnet
Drawing on social identity, signalling and stakeholder theories, this paper aims to examine corporate reputation’s (CR) mediating role concerning corporate social responsibility…
Abstract
Purpose
Drawing on social identity, signalling and stakeholder theories, this paper aims to examine corporate reputation’s (CR) mediating role concerning corporate social responsibility (CSR) and customer loyalty (CL) among Generation Z customers of Nepali commercial banks.
Design/methodology/approach
The research applied a cross-sectional survey research design to collect data from 281 customers of Nepali commercial banks. The study used a purposive sampling method to reach the respondents and partial least squares structural equation model was used to test the hypotheses.
Findings
The results reveal that CSR significantly influences CR and CL. Likewise, CR positively influences CL. Moreover, CR partially mediates the relationship between CSR and CL. It implies that CSR and CR are critical variables for CL among Generation Z customers of Nepali commercial banks.
Practical implications
This study focuses on understanding the importance of CSR to Nepalese commercial bank managers to create a better customer base by focusing on the CSR dimensions, i.e. economic, environmental and social. It adds to the literature on the theoretical aspect of the study of CSR, particularly in the banking industry.
Originality/value
It has initially investigated CSR as a higher-order construct to explain the meditational mechanism of CR concerning CSR and CL. Moreover, the study examined the issue of endogeneity.
Details
Keywords
Development efforts in education have failed to conceive of gender as a socially constructed process that legitimizes gender inequality, and this article attempts to explain why…
Abstract
Development efforts in education have failed to conceive of gender as a socially constructed process that legitimizes gender inequality, and this article attempts to explain why gender inequality in schools should be problematized in this way. I argue that in developing countries like Nepal, promoting access to and participation in existing formal education programs is clearly necessary, but it is not, in itself, sufficient to transform gender power relations in the broader society. Reports of unequal distribution of girls’ and boys’ participation in school tell only part of the story; to fully understand gender inequality in schools and in societies as a whole, what is needed is an exploration of how gender is socially constructed and maintained in both the school and the home. This article examines the complexities of gender in a rural village of Nepal. Specifically, I interviewed community members, parents, teachers, and students and conducted observations in school and home settings. This article focuses on the educational experiences of girls and boys as they were affected and influenced by attitudes about gender.