Search results

This chapter presents a short overview of core branding values and provides a description of how to capture them in a business-to-business (B2B) context. However, the reader should keep in mind that the value of branding is a broad term consisting of different aspects, which makes it challenging to capture and present them all in one chapter. For this reason, the authors have chosen to introduce diverse facets of brand identity and image, customer values, and sustainability issues, which are part of the core values of branding in a B2B context. These issues are also elaborated in more detail in Chapters 2, 5, and 10. In addition, the authors present brand-building tools for managers, such as personal selling, direct marketing, public relations, trade shows and exhibitions, as well as advertising and sales promotion. Finally, the applicability of these tools is demonstrated through the practical example of Axel Technologies and their Fuugo service.

Najib Mahfuz is the first Arab‐language author to win the Nobel Prize in literature. Born in 1911 the son of a middle‐class Jamaliyah merchant, he became the most popular novelist in Egypt and the Arab countries.

The Covid-19 pandemic has affected every aspect of human life. Even though the pandemic length was not too long, a huge volume of research relating to Covid-19 has been published in different contexts. This paper aims to review the literature investigating the impact of Covid −19 on businesses generally and explore studies examining the technology role of business survival during the Covid-19 lockdowns specifically.

This study implemented the concept of a systematic review approach to review the literature that has been conducted in the business field during the Covid-19 crisis in general. Additionally, it looks into the research examining the role of technology in business survival in the Covid-19 crisis specifically. All studies were conducted in 2020. A total of 53 studies were identified and categorised into different themes. The research methods, theories and locations have also been analysed.

It was found that Covid-19 pandemic has affected all business sectors in several ways. Technology adoption has a critical role for business survival during the Covid-19 crises especially with small businesses. Very limited research has been conducted on the adoption of different technologies during the Covid-19 lockdowns.

This study presents the most frequent themes and topics that have been explored in the literature during the Covid-19 crisis in the business field. It highlights the methods used in addition to the theories and research locations present in this literature. Finally, it proposes the possible implications of this literature review.

Performance has been a significant concern of the international joint ventures (IJVs) literature. This paper aims to empirically capture the impact of firm-level factors on IJVs performance in India. The authors investigate the mediating effects of ambidexterity between the factors and IJVs performance. Additionally, environmental dynamism as a moderator between ambidexterity and IJVs performance is examined.

This study performs structural equation modeling using the data of 501 IJVs between India and G7 nations from 2010 to 2020.

The result reveals the ambidexterity's mediation effects in the relationships between factors (technology transfer and flexibility) and IJVs performance. Furthermore, the findings indicate that a highly dynamic environment moderates the relationship between ambidexterity and the performance of IJVs.

This study has investigated the nexus between technology transfer, flexibility, ambidexterity and IJVs performance in the context of Indian IJVs. It has highlighted the importance of firm-level factors in cross-cultural joint ventures in achieving performance.

The study establishes the impact of firm-level antecedents on IJVs performance in India. The study highlights the importance of ambidexterity and environmental dynamism in order to achieve IJVs performance.

This article aims to present the scenarios, visions and strategies that resulted from a three day foresight workshop for BRAC University in Rajendrapur, Bangladesh.

The workshops used the “six pillars” approach to foresight. The methods used included: The futures triangle, emerging issues analysis, the futures wheel, The Sarkar game and macrohistory, causal layered analysis, the integrated scenario method, visioning and backcasting. The workshop was held over three days in Rajendrapur, Bangladesh.

Three visions were developed: “Advancing knowledge with a human face” – a future that integrates liberal arts and real world specialization; “BRAC to the future – an eco‐system of leaders” – a future where the university becomes a social laboratory of innovation; and, “BUG – BRAC University Global,” – a global future where the university leverages BRAC's mission to save and serve the world.

The visions are considered complementary and are being used to develop the university's strategic plan and new campus design.

This model of foresight provides a practical model for engaging in planning the long‐term future especially when there are a diversity of interests and stakeholders. The workshop has led to real world changes in strategy and funding.

This model of foresight provides a practical model for engaging in planning the long‐term future especially when there is a diversity of interests and stakeholders. The workshop has led to real world changes in strategy and funding.

This was the first foresight project/workshop held for BRAC University.

The purpose of this paper is to investigate the direct and indirect relationship between board gender diversity and corporate tax avoidance using corporate social responsibility (CSR) as a mediating variable.

This study uses a panel dataset of 200 French firms listed during 2007–2018 period. The direct and indirect effects between board gender diversity (BGD) and tax avoidance were tested by using structural equation model analysis.

The results indicate that the presence of women on corporate boardrooms negatively affects tax avoidance. The greater the proportion of women in boards, the lower the likelihood of tax avoidance practice. In the mediation test, CSR appears to partially mediate the link between women on boards and corporate tax avoidance. Additional analysis shows that the social dimension of CSR produces this mediating effect.

The results have practical implications for companies in regulating the composition of their boards. To benefit from diversity, firms have to increase women‘s percentage in their boards of directors. Also, investors are encouraged to pay attention to the percentage of female directors when investing and purchasing shares.

This study proved empirically that the higher proportion of female directors significantly reduces the possibility of tax avoidance either directly or indirectly through enhancing CSR performance. The findings show that firms with gender diversified boards are more likely to get involved in CSR for hedging against the potential consequences of aggressive tax avoidance practices. In light of the above results, firms are well-advised to strongly apply the policy encouraging or mandating women as board members to take advantage of their expected benefits.

The originality of this paper consists in proposing the establishment of both direct and indirect relationships between BGD and corporate tax avoidance through CSR. Unlike prior studies that have been examining the direct relationship between corporate governance mechanisms and corporate tax avoidance, this study went further to investigate the indirect relationship between these two constructs. This study also differs from prior studies as it examines the effect of BGD on each of constituting pillars of CSR, namely, environmental, social and governance. To date, an extensive part of CSR research has used the combined score of CSR, but the effects on different CSR pillars remain little investigated.

Despite a significant focus on customer evaluation and sentiment analysis, limited attention has been paid to discrete emotional perspective in terms of the emotionality used in text. This paper aims to extend the general-sentiment dictionary in Chinese to a restaurant-domain-specific dictionary, visualize spatiotemporal sentiment trends, identify the main discrete emotions that affect customers’ ratings in a restaurant setting and identify constituents of influential emotions.

A total of 683,610 online restaurant reviews downloaded from Dianping.com were analyzed by a sentiment dictionary optimized by the authors; the main emotions (joy, love, trust, anger, sadness and surprise) that affect online ratings were explored by using multiple linear regression methods. After tracking these sentiment review texts, Latent Dirichlet Allocation (LDA) and LDA models with term frequency-inverse document frequency as weights were used to find the factors that constitute influential emotions.

The results show that it is viable to optimize or expand sentiment dictionary by word similarity. The findings highlight that love and anger have the highest effect on online ratings. The main factors that constitute consumers’ anger (local characteristics, incorrect food portions and unobtrusive location) and love (comfortable dining atmosphere, obvious local characteristics and complete supporting services) are identified. Different from previous studies, negativity bias is not observed, which poses a question of whether it has to do with Chinese culture.

These findings can help managers monitor the true quality of restaurant service in an area on time. Based on the results, restaurant operators can better decide which aspects they should pay more attention to; platforms can operate better and can have more manageable webpage settings; and consumers can easily capture the quality of restaurants to make better purchase decisions.

This study builds upon the existing general sentiment dictionary in Chinese and, to the best of the authors’ knowledge, is the first to provide a restaurant-domain-specific sentiment dictionary and use it for analysis. It also reveals the constituents of two prominent emotions (love and anger) in the case of restaurant reviews.

This study aims to determine the influence of store attributes on customer experience, brand love and brand loyalty at Hijup stores.

This research uses quantitative methods. The technique of determining the sample used is purposive sampling. The sample criteria in this study were consumers who had visited and bought products directly at the Hijup store with a minimum age of 17 years. The amount of data collected is 224 samples. Data was collected by distributing online questionnaires. The data analysis technique used the structural equation modeling operated through the IBM AMOS 26.0 program.

The results of the study reveal that customer experience is influenced by all dimensions of the store attribute variable including merchandise, communication with staff, store atmosphere and transaction convenience. In addition, this study shows that customer experience also positively affects brand love and brand loyalty. Finally, the analysis shows that brand love positively affects brand loyalty.

The theoretical contribution of this research is the testing of four variables (store attribute, customer experience, brand love and brand loyalty) in the same model in the context of halal fashion, thus helping to broaden insight and understanding of the influence of store attributes on customer experience, brand love and brand loyalty in halal fashion. This research can be a reference for academics to develop further research following this research topic.

This study provides practical implications for managers to increase their efforts in creating good store attributes, to create a positive customer experience that can build customer brand love and brand loyalty.

The long-term effect of the company’s success in developing brand love and brand loyalty is that it makes it easier for customers to trust, be satisfied and recommend the brand to others.

In the context of the halal concept, several studies among Muslims in Asia and western countries have yielded important information about consumer behavior toward halal products such as food and tourism. Departing from previous research, this research is to fill the gaps of previous research and get better insights into the customer experience visiting halal fashion stores. Therefore, this study tries to define and validate consumer profiles about halal fashion and identify customer experience, brand loyalty and brand love in the context of halal fashion.