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The purpose of this paper is, through an exploratory analysis, to identify good practices implemented by international museums in the phygital context and their classification in terms of customer experiences, in order to identify innovative cultural value creation and co-creation practices.

The authors adopt a qualitative approach of multiple case studies. The analysis conducted formed the information base through which to proceed with the classification of phygital customer experiences through the extended reality technologies framework

The analysis conducted on the selected international museums shows that the phygital formula can take on different characteristics depending on the technologies used and the purpose to be achieved and can be a useful tool for the co-creation of cultural value.

The originality of this contribution lies in the comparative analysis proposed among the case studies to intercept best practices in the phygital field, in the classification of phygital experiences through a novel frame of reference and in the identification of prospects for improvement of an emerging phenomenon in the literature on cultural sector management.

The paper offers a comprehensive understanding of how digital transformation affects business models and how firms operate and compete effectively and successfully in a digital economy.

The research adopted an abductive approach (Dubois and Gadde, 2002) through constant movement between theory and empirical evidence. A systematic literature review led the first conceptual development and examples of practices from cultural heritage sectors were used in the theorizing process.

This paper depicts a digital model framework through a set of assumptions about how an organization creates and delivers value in an interconnected way by orchestrating new interactive processes, and providing experience propositions to customers, and about how value is framed in terms of economic, social and cultural outcomes.

The study contributes to the scientific debate by discussing the role of digital business models as enhancements more rather than replacements of traditional business models; it frames a digital business model as consisting of three main pillars: value orchestration, experience propositions and value sharing.

The purpose of this paper is to contribute to the interdisciplinary debate promoted by service research community by establishing the conceptual frame within which different perspectives addressing systemic and multifaceted approaches to innovation are framed. Growing research interest in innovation has led to different definitions, which are referred to here as “innovation system(s)”, “innovation network(s)” and “innovation ecosystem(s)”. The paper examines the theoretical foundations, outcomes, and patterns of contributions to which each innovation perspectives is tied and proposed a subject and the framework allowing an exploration of an interdisciplinary dialogue between the different research positions.

A literature review was conducted to discern differences in concepts and their meanings. An overview obtained using Web of Knowledge leads to a focus on studies, followed by a content analysis using NVivo, which enables identification of key concepts and their definitions. By highlighting relationships among terms, the paper establishes a framework of the ontological assumptions of different innovation discourses and explores their contribution to the interdisciplinary dialogue promoted by service research perspective on innovation.

A comparison among the three innovation perspectives leads us to focus on innovation itself, alongside context, actors, enablers, and governance, which are useful to mark the commonalities and differences among the three research approaches. The framework is helpful to break down the fragmented and sometimes overlapping points of view of innovation and provides a more integrative stance from which to address the emergence of the service ecosystems approach on innovation.

The investigation focuses on three innovation perspectives and on top-cited articles alone; hence, it can be complemented with a full analysis through a bibliometric approach to test whether the features highlighted are linked to other elements. Moreover, the different approaches grouped on “innovation ecosystems” perspective suggest the possibility to enhance service ecosystems discourse on innovation by looking at different knowledge and contributions that are rapidly growing in this area.

The central idea this work puts forward is that after some decades of separation, there is a need to move towards an increasing convergence of economics, business and service based on the milestones of innovation systems, innovation networks, and innovation ecosystems thoughts.

This research sheds light on the different ways innovation, in multi-actor and the interconnected setting, is theoretically framed and described. By capturing established thinking in different innovation perspectives, the paper provides an integrated framework to making sense of the full picture of economies and societies seen as complex networks and systems of service systems.

Contemporary debate is increasingly focused on ICT and sustainability, especially in relation to the modern configuration of urban and metropolitan areas in the so-called smartization process. The purpose of this paper is to observe the connections between smart city features as conceptualized in the framework proposed by Giffinger et al. (2007) and new technologies as tools, and sustainability as the goal.

The connections are identified through a content analysis performed using NVivo on official reports issued by organizations, known as industry players within smart city projects, listed in the Navigant Research Report 2013.

The results frame ICT and sustainability as “across-the-board elements” because they connect with all of the services provided to communities in a smart city and play a key role in smart city planning. Specifically, sustainability and ICT can be seen as tools to enable the smartization process.

An all-in-one perspective emerges by embedding sustainability and ICT in smart interventions; further research could be conduct through direct interviews to city managers and industry players in order to understand their attitude towards the development of smart city projects.

Potential approaches emerging from this research are useful to city managers or large corporations partnering with local agencies in order to increase the opportunities for the long-term success of smart projects.

The results of this paper delineate a new research path looking at the development of new models that integrate drivers, ICT, and sustainability in an all-in-one perspective and new indicators for the evaluation of the interventions.

This study aims to map and assess the conceptual development of the innovation ecosystem literature.

A bibliometric analysis was performed using the VOSviewer, RStudio software, Bibliometrix and Biblioshiny packages. To accomplish this, 367 publications published between 2006 and 2020 and indexed in the Web of Science and Scopus databases were assessed.

The results demonstrate a rise in research during 2016, with almost 30% of publications concentrated in only six journals. The co-citation analysis presented four clusters: case studies, business and innovation ecosystems (platform approach), open innovation and national and regional innovation systems (territorial approach). We proposed a theoretical framework based on two approaches in the innovation ecosystem literature based on co-citation analysis: platform, which has its roots in the literature on strategy, and territory, grounded in research on economic geography literature.

One of the limitations of the study is that only articles published in journals were analyzed, leaving out of the sample those published in congresses, books and other sources.

This paper contributes to the literature by presenting and clarifying the different conceptual trajectories of research in innovation ecosystems. We also proposed an analytical framework based on the two main approaches to innovation ecosystems – platform and territory. This framework presents the critical elements of managing innovation ecosystems from both perspectives.

The paper aims to discuss the role of innovation labs as innovative management models to foster digital and continuous innovation practices within organisations of the digital ecosystem. A meta-model resulting from the analysis of the case study is proposed to describe the key phases and the relevant issues for the effective management of innovation labs as catalysts of digital innovation.

The paper combines theoretical insights with the empirical evidence gathered from a case study. The case study concerns the analysis of an innovation lab engaged in fostering innovation capacity and supporting digital transformation in a regional tourism ecosystem.

The study advances theoretical and practical knowledge about how to effectively design and manage innovation labs. Furthermore, the research provides scholars and practitioners with useful insights and implications for the elaboration, development and assessment of the managerial initiatives aimed at supporting organisations in facing the severe challenges of digital transformation, as well as in increasing organisations’ innovation capacity and continuous innovation attitudes.

The originality and value of the paper reside in enriching the empirical base for a later theory building on management issues of innovation labs, as well as in the proposal of a grounded-theory-based model for their successful management. In doing so, the study fills a relevant gap emerging in the current literature such as the lack of studies dealing with management models for the implementation of digital innovation strategies to manage digital knowledge, foster continuous innovation and based on innovative approaches and methodologies.

Despite the widespread application and implementation of servitization strategy by manufacturing firms worldwide, little attention has been devoted to its adoption by European-Mediterranean countries, such as Italy. Thus, the purpose of this paper is to fill this gap by investigating if and how Italian manufacturing firms adopt a servitization strategy.

According to the paper’s aim, the survey methodology has been chosen and a specific questionnaire has been constructed by adopting and adapting the questions used by Baines et al. (2010). Key respondents were CEOs and General Managers of the manufacturing firms surveyed.

Findings show the main features and determinants of the adoption of a servitization strategy by Italian manufacturers as well as a comparison between them and UK manufacturers, determining both theoretical and practical implications.

This paper investigates the manufacturing firms located exclusively in the Italian region of Lazio. Thus, even though it is reasonable to believe that they can be considered as representative of the Italian reality, future enrichment of the sample could provide further insights into the investigation of the Italian case.

The paper examines the little-researched adoption of servitization by Italian manufacturing firms, contributing to the servitization research and providing evidence on its trends in a specific European-Mediterranean region.