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The purpose of this paper is to present the findings of an exploratory qualitative study of the evolution of modern food retailing in Tanzania (from both retailers and suppliers’ perspectives).

The qualitative case approach was used in this study. Participants were drawn from three sets of actors: retailers, local food suppliers, and government institutions. Data were collected using semi-structured interview format. Thematic qualitative analytical technique was used for the data analysis.

According to the results of the study, seven major factors that account for the evolution of modern food retail in the country were identified. These are availability of suppliers, acceptance of trade credit, innovation, lifestyle change, institutional support, convenience, and availability of consumers.

The study has expanded the knowledge of the evolution of modern food retail in developing economies by using the relationship marketing theory. Furthermore, the study employed some major actors in the food value chain to understand determinant factors that accelerated the evolution of supermarkets in Tanzania.

The purpose of this paper is to explore modern food retail buyers’ behaviour in developing economies using the case of Tanzania. This paper provides an insight into the decision-making practice of modern food retail buyers’ behaviour in emerging modern food distribution systems, where the buying task involves balancing the retailer's commercial interests with more stringent government regulations that shape food business in the region.

A qualitative case study approach was used for the study. The researcher used semi-structured interviews with retailers for data collection and corroborated them with secondary data. Data were thematically analysed.

The study shows that the criteria used by modern food retailers in the selection of local food suppliers are reliability, quality, trade credit and legal certification. The task is further complicated by the overlapping food certification requirements of various government agencies, which impose limitations on the buyers’ decision. Due to the exploratory nature of the study and its focus on the context of a particular geographical marketplace, the findings may not be generalizable to other countries.

This is the first academic study of the criteria used by modern food retailers in the selection of local food suppliers in Tanzania.

The purpose of the present chapter was to answer the research question which states; what are the factors that influence consumers to buy counterfeited smartphones in developing economies with the case of Tanzania. The study employed a convenience sampling technique and collected 200 questionnaires in Dar es Salaam region, Tanzania. The study employed Sharma and Chan (2011) previously developed Scale on consumers' preference to counterfeited products and 20 itemised Likert scale was used. Data were analysed by using confirmatory factors analysis (CFA). In general, the models were rejected, which suggest that factors such as ethics, social status and attitude are not significant in influencing consumers to purchase counterfeited mobile phones in developing economies. Areas for further research were provided.

This chapter focuses on how Maasai traders prepare for business negotiations at the livestock auction market. The Maasai community live in the forest, rearing their animals; they are characterised by less education and appear to be bound by their traditional practices. The current study utilised a qualitative method; interviews and focus group discussions were employed for data collection from the livestock auction market with a focus on the techniques that Maasai livestock traders use in preparation for business negotiations. Content qualitative analytical technique was used for data analysis. Four issues emerged as important for pre-negotiation, namely goal setting, advice from others, seeking assistance and apprenticeship. In general, the study shows that livestock keepers prepare young learners to master the art of negotiations through an apprenticeship approach. Additionally, the study has implications for business development services (BDS) and institutions that offer negotiation training to include the practices of the Indigenous societies in their courses, either as short courses or long-term programmes.

The purpose of this paper is to describe the state of the retail sector in Sub-Saharan Africa, to point out the lack of information on some critical issues and to raise some questions about relevant topics for researchers and practitioners in the retail area for the African market.

This paper is comprised of a comprehensive review of the literature and integrates the fragmented body of knowledge on the area of retail internationalisation and food marketing. The gaps in the literature identified here may help to understand the sector better and develop academic research agendas on both the growth of the modern food retail sector and the agribusiness sector in Africa.

Four major topics were identified in the urban agri-food retail business in the African continent: large global retailers in Africa’s food sector; the internationalisation of African food retailers; the procurement practices of international retailers; and, the food-buying behaviour of Africa’s middle class.

This research paper relied heavily on grey literature such as newspapers and unpublished masters’ dissertations and PhD theses. With this material as a context, this paper provides guidance as to how scholars can advance the study of retail internationalisation in Africa, not only through further empirical and conceptual research but also by developing usable prescriptions for agribusiness value-chain actors on the continent.