Search results

Although much of the discussion on entrepreneurship education focuses on introducing entrepreneurship skills into other disciplines, the reality is education should be already about challenging existing practices and ways of thinking. This chapter argues that the trend toward integrating entrepreneurship skills into other curricula presents an important shift in teaching practices for sport management teachers. If we begin with the assumption that other disciplines do not have an entrepreneurial mindset, then sport entrepreneurship education cannot be sustainable in its own right but rather needs to be integrated as the foundation for all education courses. Therefore, a number of new approaches to entrepreneurship education are beginning to emerge about the need to develop stronger links between business and other disciplines. These potential synergies will help bring sport entrepreneurship education to the forefront of other disciplines and change sport student's mindsets in terms of learning practices. This chapter aims to contribute to the growing field of sport entrepreneurship education by presenting and analyzing existing research and to suggest future research areas.

The sport, health, and lifestyle sector has been at the forefront of entrepreneurship due to new firms being established that have changed existing business practices. The aim of this chapter is to discuss the following businesses: Fernwood Fitness, KX Pilates, Forever New, Carman's Muesli, and Frequency H20. This enables a better examination of how new sport-related businesses emerge in the global economy.