Search results

1 – 8 of 8
Article
Publication date: 25 October 2021

María‐José Pinillos, Eloísa Díaz-Garrido and María-Luz Martín-Peña

The purpose of this paper is to analyze the origins and evolution of the concept of servitization by studying the definitions of servitization provided in the literature…

687

Abstract

Purpose

The purpose of this paper is to analyze the origins and evolution of the concept of servitization by studying the definitions of servitization provided in the literature. Servitization represents an academic field that has grown rapidly since its inception. However, the conceptualization of servitization varies greatly, in part because of the number of studies on this topic and the fact that it has been analyzed in a range of disciplines using a number of theoretical approaches. There is a need to standardize the vocabulary to create a general definition that can support the development of theory in this domain and help legitimize servitization as a research area.

Design/methodology/approach

This study conducts a systematic, quantitative analysis of a broad set of definitions of servitization. Specifically, this study performs content analysis (combining co-word analysis and social network analysis) and consensus analysis. This study develops a strategic diagram to represent the morphology of the research network.

Findings

The definitions of servitization are deconstructed and analyzed in depth to create a comprehensive picture of the research on this topic. This analysis reveals the origins and evolution of this research area. The results show a low degree of consensus among scholars regarding the concept of servitization. This study proposes a definition that should be widely accepted thanks to its inclusion of the core terms from other definitions. Explicit recognition of multiple approaches to defining the term can help practitioners and researchers. Predictions about future progress in this area are discussed.

Originality/value

A universal definition of servitization is proposed based on the results of co-word and network analysis. This definition unifies a range of multidisciplinary viewpoints. From a practical perspective, the key vocabulary in servitization research is highlighted.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 2 May 2024

Fabiola Gómez-Jorge and Eloísa Díaz-Garrido

Organizations increasingly promote the health and well-being of their employees. There is a growing need for organizations to develop a long-term humanistic approach towards their…

Abstract

Purpose

Organizations increasingly promote the health and well-being of their employees. There is a growing need for organizations to develop a long-term humanistic approach towards their workforce. This study aims to examine how self-esteem influences the organization, the employee and society within the context of higher education institutions.

Design/methodology/approach

The research has been carried out among the teaching and research staff of a higher education institution in Spain. For this, a structured questionnaire was used. Data analysis was conducted using 272 valid questionnaires. A linear regression analysis was used to examine the relationship between self-esteem and the variables of the model.

Findings

We identified a positive correlation between self-esteem and productivity, job satisfaction and altruism, where significant differences were observed according to gender, age, seniority and professional category of the teaching staff. The results revealed that teachers with high self-esteem are more productive, satisfied and participate in more altruistic activities than their counterparts with low self-esteem.

Originality/value

This study reveals the importance that worker self-esteem has on their behavior in the work environment and in society as a whole, to improve the overall results of the organization. We identified self-esteem as an attribute that improves productivity, job satisfaction and altruism, that can be used to reduce job turnover intention and improve job retention levels, positively affecting the organization. We also contribute to the achievement of some Sustainable Development Goals. This study offers a theoretical contribution by extending the application of social learning theory to the context of self-esteem within higher education institutions.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

Open Access
Article
Publication date: 28 August 2019

María-Luz Martín-Peña, José-María Sánchez-López and Eloísa Díaz-Garrido

This paper aims to present a comprehensive framework that integrates the emerging trends of servitization and digitalization in manufacturing. The influence between digitalization…

17045

Abstract

Purpose

This paper aims to present a comprehensive framework that integrates the emerging trends of servitization and digitalization in manufacturing. The influence between digitalization and servitization is defined and quantified. Their contribution to firm performance is analyzed.

Design/methodology/approach

This paper presents a theoretical model that captures the relationships between the analyzed variables. Drawing on the Spanish Business Strategy Survey, hypothesis testing is conducted using data on 828 Spanish industrial firms. Linear regression models are built to capture the effect of each variable on firm performance and the type of interaction between the variables.

Findings

Servitization and digitalization are positively related to firm performance. Digitalization positively mediates the relationship between servitization and firm performance. The mediating effect of digitalization contributes to differentiating between the direct and indirect effects of servitization on firm performance.

Practical implications

The paper provides a useful analysis framework for firms to evaluate servitization and digitalization as success strategies. It is proposed that firms must simultaneously commit to digital transformation and the incorporation of services to create value, especially in business-to-business settings. Servitization and digitalization interact to exert a greater influence on performance.

Originality/value

The paper contributes to the theory on service strategy by providing an analysis model that includes digitalization as a mediator of the relationship between servitization and firm performance. Digitalization may provide a mechanism to unlock the benefits of servitization and thereby enhance firm performance.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 26 December 2023

José-María Sánchez-López, María Luz Martín-Peña, Eloísa Díaz-Garrido and Cristina García-Magro

Absorptive capacity, technological collaboration and servitization are analyzed to establish ways to overcome the balance between products and services in manufacturing companies…

Abstract

Purpose

Absorptive capacity, technological collaboration and servitization are analyzed to establish ways to overcome the balance between products and services in manufacturing companies. A fresh perspective is introduced by presenting a framework for innovation strategy, moving beyond product-based R&D.

Design/methodology/approach

The hypotheses are tested using data on Spanish firms in the high-tech chemical and pharmaceutical industries through ordinary least squares regression analysis. The sample consists of 112 manufacturing firms included in the Spanish Survey of Business Strategies.

Findings

The results show that absorptive capacity facilitates servitization and that technological collaboration moderates the relationship between absorptive capacity and servitization. The synergies between absorptive capacity and technological collaboration for servitization are recognized from the perspective of open innovation as a way of resolving the trade-off between products and services.

Research limitations/implications

Future research should introduce more sources of collaboration by broadening the value chain perspective. Other approaches to innovation may also be considered, including relationships to process innovation.

Practical implications

The results can provide meaningful guidance for companies to determine the key opportunities of servitization driven by absorptive capacity, and the best ways to leverage open innovation and collaboration strategies to exploit such approaches.

Originality/value

This research enriches theories on servitization, open innovation and innovative behavior. Open innovation strategy should be linked to greater servitization activity and should support an open service strategy. This approach is crucial for building innovation capabilities through technological collaboration.

Details

Journal of Manufacturing Technology Management, vol. 35 no. 2
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 5 September 2023

Lorea Narvaiza, José Antonio Campos, María Luz Martín-Peña and Eloísa Díaz-Garrido

Digital service innovation (DSI) is a type of technological innovation that is recognized in practice in the innovation structure of companies. Given the breadth of digital…

Abstract

Purpose

Digital service innovation (DSI) is a type of technological innovation that is recognized in practice in the innovation structure of companies. Given the breadth of digital technologies that enable digital services and the variety of these services, analysis is needed to discern the nature of these services, as well as the process that culminates in co-innovation. The literature on DSI is fragmented and spread across multiple research areas. This fragmentation impedes conceptualization of the elements that constitute DSI. This paper describes the nature of DSI through the process and elements of initiation, adoption and routinization of DSI in the context of digital service platforms (DSPs).

Design/methodology/approach

This paper presents a single exploratory case study of a provider of a leading digital solution in customer relations. The data analysis is based on abductive reasoning.

Findings

The paper conceptualizes the nature of DSI and describes the process and elements of DSI (phases, actors, functions and interactions). It contributes to building a common language for DSI research in service management. The analysis shows that DSI in DSPs is synonymous with co-innovation. This paper offers insight into how co-innovation occurs, using hybrid agile methodologies with the coordination of multiple actors and multilateral interactions.

Originality/value

The originality and value of the study reside in its conceptualization and analysis of what is meant by DSI. The components of the service and the technological requirements for not only provision but also ideation and development appear to be inseparable. The study unveils the mechanisms that turn a digital service solution into a co-innovative proposal. This knowledge can facilitate scalability in digital services.

Details

Journal of Service Management, vol. 35 no. 2
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 25 April 2008

María Luz Martín‐Peña and Eloísa Díaz‐Garrido

The literature on manufacturing strategy has focused on analysis of content and process. Limited attention has been given to the concept of manufacturing strategy in taxonomical…

1468

Abstract

Purpose

The literature on manufacturing strategy has focused on analysis of content and process. Limited attention has been given to the concept of manufacturing strategy in taxonomical terms. The purpose of this study is to highlight a taxonomy of manufacturing strategies in Spanish industrial companies.

Design/methodology/approach

A cluster analysis was performed. The classification variable used was based on competitive priorities relating to cost, quality, flexibility, delivery, service and environmental protection. The sample group consisted of 353 companies, belonging to different sectors.

Findings

Empirical analysis results demonstrate the existence of two manufacturing strategies and significant differences in structure and infrastructure policies but not in performance.

Research limitations/implications

The results of the study are not generalizable, given the nature of the sample. Future studies should consider larger samples, including more countries and contexts.

Practical implications

A taxonomy of manufacturing strategies will serve as a useful mechanism to better understand Spain's manufacturing role and position in European and global economies.

Originality/value

The taxonomy presented contributes to the development and enhancement of operations management theory and demonstrates the current strategic importance of the manufacturing function in Spanish companies.

Details

International Journal of Operations & Production Management, vol. 28 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 31 March 2008

María Luz Martín‐Peña and Eloísa Díaz‐Garrido

This paper aims to review state‐of‐the‐art literature on typologies and taxonomies of operations strategy in order to propose generic operations strategies in industrial companies…

3495

Abstract

Purpose

This paper aims to review state‐of‐the‐art literature on typologies and taxonomies of operations strategy in order to propose generic operations strategies in industrial companies from a theoretical viewpoint.

Design/methodology/approach

Typologies and taxonomies are defined and characterised; both concepts delimit the generic configurations model. Then examine the state of the research on configuration analysis relating to operations strategy is examined. For this purpose articles published in 17 important journals in the field of production and operations management from the 1980s to the year 2006 are analysed.

Findings

This review allows one to identify three generic operations strategies commonly accepted in the literature.

Research limitations/implications

This research deserves much more attention, both theoretical and empirical, in order to analyse the existing classifications and develop new classifications of operations strategy.

Practical implications

Knowledge of generic operations strategies may help managers to design and implement a strategy that allows their firm to exploit the full potential of its manufacturing resources, and to achieve better results. The literature review contributes to theory development and provides a means of understanding the strategic position of operations.

Originality/value

Despite considerable interest in research on configurations in the study of organisation and business strategy there has not been much effort to examine the current state or even the future development of generic configurations in the operations strategy field. This paper fills this gap.

Details

Management Research News, vol. 31 no. 3
Type: Research Article
ISSN: 0140-9174

Keywords

Article
Publication date: 20 September 2022

Jun Zhan, Ziyan Zhang, Shun Zhang, Jiabao Zhao and Fuhong Wang

Despite servitization being widely regarded as an essential catalyst to improve manufacturing firms' survival and competitiveness, how to attain servitization remains debatable…

1302

Abstract

Purpose

Despite servitization being widely regarded as an essential catalyst to improve manufacturing firms' survival and competitiveness, how to attain servitization remains debatable. The primary objective of this research is to explore whether or not, how, and when the dynamic capabilities affect servitization in the digital economy background. This research investigates the relationships between servitization and dynamic capabilities by incorporating firm ownership, firm lifecycle stage, digital economy level and environmental uncertainty as contingency factors in the research framework.

Design/methodology/approach

This research develops and verifies a conceptual framework for manufacturing servitization by employing the fuzzy-set qualitative comparative analysis (fsQCA) in analyzing the secondary longitudinal data from 148 China-listed manufacturing firms involved in servitization from 2015 to 2020.

Findings

The analytical results of fsQCA identify several configurational solutions for the success of manufacturing servitization. Each factor can be an enabler for servitization success despite none of the factors discovered as an absolute condition. Manufacturing servitization success within the digital economy depends on the interactions between dynamic capabilities and contingency factors such as digital economy level, environmental uncertainty, firm ownership, and lifecycle stage.

Research limitations/implications

All of the construct's measurements in this research adopt secondary data, and further investigation calls for primary data (e.g. survey) for higher validity.

Originality/value

This research extends the current view of servitization by proposing an integrative conceptual framework, allowing manufacturing servitization to be examined more pertinently and comprehensively. Second, the research is an initial attempt that adopts fsQCA in servitization studies. The study sheds light on the mechanisms of attaining servitization by revealing the importance of dynamic capabilities and their interactions with the contingency factors. Third, the research extends the application scopes of dynamic capability theory, firm lifecycle theory, contingency theory, and institutional theory. Fourth, the research findings enrich the understanding of servitization in the digital economy and give business practitioners insights on leveraging dynamic capabilities in different conditions to attain successful servitization under the current circumstances.

Details

Industrial Management & Data Systems, vol. 123 no. 1
Type: Research Article
ISSN: 0263-5577

Keywords

1 – 8 of 8