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In this chapter, we trace the emergence of a particular type of teacher subject, the subject-area counsellor, who became a key player during different phases of the recent curriculum reform in the Republic of Cyprus (2004–2017).The understanding of teachers as subjects is theoretically informed by the Foucauldian notion of discursive power that helps understand how individuals are constituted (subjectivated) and governed (subjected) through language in power relations that permeate social institutions. This type of teacher was constitutedas a hybrid expert-subject by embodying academic expertise and teaching/practical experience in classrooms. We utilize data from individual, semi-structured interviews conductedwith subject-area counsellors and elementary schoolpractising teachers during the introduction and implementation of new curricula (2011-2014), to argue that this particular type of teacher subject emerged as a meaningful and dynamic meso-level. As counsellors moved in between the Ministry of Education and Culture/Pedagogical Institute (macro-level) and schools/teachers (micro-level), it was possible to observe that multiple curriculum makings were taking place, given that subject-area counsellors sometimes opened up spaces and further possibilities of curriculum-making with teachers; but, at others, those spaces were rendered impossible when teachers expected to receive teaching materials from them, thus reinstating pyramidal traditional hierarchical-administrative roles for both.

There is increasing evidence that diets high in energy, saturated fatty acids, cholesterol and low in fiber and antioxidants may lead to cardiovascular disease, hypertension and cancer. The purpose of this paper is to investigate, for the first time, the anthropometric measurements and dietary intakes of a randomly selected and representative sample of men and women from Cyprus and compare them with the recent recommended dietary guidelines for adults.

A sample of 337 individuals was selected using the method of stratified random sampling, with proportional percentage of women (51.5 per cent) and men (48.5 per cent). Anthropometric and dietary characteristics were recorded for all subjects.

Males were found to have significantly (p<0.001) higher levels of weight, systolic blood pressure, diastolic blood pressure, waist circumference, basal metabolic rate, as well as lean body mass and lower body fat levels, compared to females. Both genders were found to have significantly lower intakes of vitamin A, B6, calcium and magnesium and significantly higher amounts of vitamin C, B1, B2, and iron (p<0.001) compared to DRIs, respectively. In linear regression analysis, after adjustment for age and gender, BMI was found to be positively related to age, waist circumference, energy and saturated fatty acids (p<0.001) but inversely related to fiber (p<0.001).

The paper gives information to nutritionists and clinical dieticians, including new data about dietary intakes and anthropometric measurements of Cypriot adults.

The purpose of this paper is to investigate consumers’ attitudes and behaviours towards wild and farmed fish, in order to identify possible distinct consumer groups, and to examine potential linkages between characteristics of the consumers’ demographic and socio-economic status and marketing aspects in wild and farmed fish.

Using data from an in-person field survey, a TwoStep cluster analysis was employed in order to detect perceived differences among consumers with different profiles.

The analysis identified two distinct consumer groups differentiated primarily by income: the low-potential aquaculture consumers and the high-potential aquaculture consumers, representing 67 and 33 per cent of the total sample, respectively. The study provides evidence that there is a lesser preference towards farmed fish. Therefore, more efficient marketing strategies are probably needed in order to promote awareness in aquaculture consumption, and potentially contribute in guiltlessness of the whole sector.

There is a lack of detailed empirical research regarding consumer perceptions and particularly potential differentiation for wild and farmed fish. This paper advocates the use of consumer profiles as a basis for the development of consumer-focused strategies in order to improve consumer performance in the sector.