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Case study
Publication date: 12 May 2023

Belinda Nwosu and Edidiong Edem Esara

At the end of the case, a successful learner will be able to:▪ develop sound criteria to guide investors entering into hotel management agreements (HMAs);▪ reconcile principal and…

Abstract

Learning outcomes

At the end of the case, a successful learner will be able to:▪ develop sound criteria to guide investors entering into hotel management agreements (HMAs);▪ reconcile principal and agent disputes through the lens of an agency framework; and▪ evaluate the impact of the work environment on employee and organisational outcomes.

Case overview/synopsis

Muyiwa, Chairman of Fara Ltd., signed a HMA with Aytello Hotel Group to operate his hotel in Nigeria, the Mélange Abuja. Aytello was an international hotel management company based in the USA. It was a renowned operator with several brands in its portfolio. The Mélange brand was contemporary, upscale and targeted young business guests with an appetite for adventure. It was the first Mélange to have opened in West Africa. A management agreement was signed in August 2016, which meant that Aytello was now responsible for operating the hotel on behalf of its Owner, Muyiwa. On his part, Muyiwa provided the funds needed to run the hotel profitably. However, soon after the opening, the operator and owner showed signs of conflict. Muyiwa began to distrust the operator and intervened directly in operations. The frequent clashes between Muyiwa and the operator soon led to an impasse that made productive dialogue difficult. As relationships soured, Muyiwa needed to make a decision soon. This case study is designed to teach agency relationships in organisational behaviour.

Complexity academic level

This case study is designed for business leaders on executive programmes and postgraduate students.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS 12: Tourism and Hospitality.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Book part
Publication date: 16 August 2023

Belinda Nwosu and Edidiong Esara

The agribusiness ecosystem in Africa is shaped by a myriad of complex and interwoven issues. Navigating these complexities and growing sustainable businesses with high social…

Abstract

The agribusiness ecosystem in Africa is shaped by a myriad of complex and interwoven issues. Navigating these complexities and growing sustainable businesses with high social impact value is usually the outcome of a sustained effort to succeed. The knowledge of the African business context, the ability to identify opportunities and the willingness to learn from experience constitute a veritable means for any entrepreneur seeking to scale up an Indigenous agribusiness in Africa. This chapter presents JR Farms as a case study of one of such Indigenous agribusinesses that has successfully expanded within the African market. The case examines the trajectory of JR Farms from its beginnings in Nigeria to its definitive establishment in Rwanda and Zambia. Through the lens of a qualitative case study approach, we write a narrative of the vision, strategies and decisions that transformed JR Farms into a multi-million-dollar development partner for the communities where it operates. Finally, we reflect on these experiences in making recommendations for growing agribusinesses in Africa.

Details

Casebook of Indigenous Business Practices in Africa
Type: Book
ISBN: 978-1-80455-763-1

Keywords

Content available
Book part
Publication date: 16 August 2023

Abstract

Details

Casebook of Indigenous Business Practices in Africa
Type: Book
ISBN: 978-1-80455-763-1

Book part
Publication date: 16 August 2023

Ogechi Adeola

Africa's diverse geographic regions are replete with indigenous business knowledge and practices embedded in the traditions, values and culture of the people. Many of these…

Abstract

Africa's diverse geographic regions are replete with indigenous business knowledge and practices embedded in the traditions, values and culture of the people. Many of these practices have been explored in the previous chapters of this book. This final chapter provides viable recommendations for adopting and improving Africa's indigenous business practices and methodologies. We expect that these observations and recommendations will support Africa's educators', business actors' and policymakers' efforts to draw from and apply rich insights from indigenous business knowledge and practices. However, beyond this, we hope that international enterprises operating in the continent can learn about the uniquely African business values and incorporate them appropriately into a context that fits. This concluding chapter, therefore, discusses how these objectives may be achieved.

Details

Casebook of Indigenous Business Practices in Africa
Type: Book
ISBN: 978-1-80455-763-1

Keywords

Book part
Publication date: 16 August 2023

Ogechi Adeola

Africa's history of trade, production and financial services that propelled the continent's economic systems existed long before an era of colonisation commonly recognised as…

Abstract

Africa's history of trade, production and financial services that propelled the continent's economic systems existed long before an era of colonisation commonly recognised as beginning in the nineteenth century. By the time the decolonisation of a majority of African countries was achieved in the mid-twentieth century, the African economic identity had been, to a great extent, relegated by Westernised methods and orientations. Today, Indigenous practices are once again resurfacing in Africa's ongoing search for sustainable development, with increasing calls to resuscitate and incorporate these age-long business orientations. This introductory chapter provides readers with a synopsis of all the themes of this second of a two-volume edited book with a focus on the philosophies and practices of Indigenous businesses, which, if successfully explored and scaled up, would make significant contributions to Africa's economic infrastructure.

Details

Casebook of Indigenous Business Practices in Africa
Type: Book
ISBN: 978-1-80455-763-1

Keywords

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