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1 – 10 of 42Behzad Foroughi, Mohammad Iranmanesh, Hassan F. Gholipour and Sunghyup Sean Hyun
The purpose of this paper is to investigate the effects of process and outcome quality on fitness members’ delight and satisfaction. Furthermore, the relationships between…
Abstract
Purpose
The purpose of this paper is to investigate the effects of process and outcome quality on fitness members’ delight and satisfaction. Furthermore, the relationships between delight, satisfaction and behavioural intention are investigated.
Design/methodology/approach
Data were obtained from a survey of 379 members of fitness centres in Malaysia and analysed using the partial least squares technique.
Findings
The results indicated that process quality and outcome quality had a significant effect on customer delight and satisfaction. Furthermore, customer delight influenced customers’ satisfaction and behavioural intentions.
Practical implications
The findings of this study will help fitness centre managers to understand the importance of outcome quality and delight in addition to process quality and satisfaction in shaping the members’ behavioural intentions, thereby allowing them to differentiate their service from their customers.
Originality/value
This study is the first attempt to investigate the importance of outcome quality and customer delight in the fitness industry.
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Sharon Gedye and Emily Beaumont
The purpose of this paper is to explore employability in the context of higher education (HE) from the students’ perspective. Limited attention has been paid to student…
Abstract
Purpose
The purpose of this paper is to explore employability in the context of higher education (HE) from the students’ perspective. Limited attention has been paid to student understandings of their own employability in a Sport Science context and Tymon (2011) refers to them as “the missing perspective”.
Design/methodology/approach
This paper presents the findings of a study of Marine Sports Science students (n=63) at a post-1992 HE institution which through the qualitative element of a mixed methods survey explored their changing articulations of their employability as they progressed through their studies. The students surveyed were in receipt of a comprehensive programme of enterprise and employability activities embedded within their programme.
Findings
Qualitative results showed that Marine Sport Science students’ articulations of employability expanded in vocabulary as the students progressed through their studies. Definitions also shifted from those that centred on what employers want (extrinsic) to what the student had to offer the employer (intrinsic).
Originality/value
There are very few examples of studies that explore employability from the students’ perspective and this paper adds understanding on this “missing perspective”. It also addresses a specific discipline area; Marine Sport Science, which has yet to feature in any literature on employability.
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Patrícia Moura e Sá and Patrícia Cunha
It is widely accepted that doing exercise regularly is essential to promote physical, psychological and social well-being. Yet, often dropout rates tend to be high. The purpose of…
Abstract
Purpose
It is widely accepted that doing exercise regularly is essential to promote physical, psychological and social well-being. Yet, often dropout rates tend to be high. The purpose of this paper is to propose a model to understand the potential drivers of satisfaction and loyalty in the sports and fitness context looking in particular at four main dimensions of service quality: infrastructures/physical environment, relationship with instructors/staff, outcomes achieved and customer-to-customer interaction.
Design/methodology/approach
An extensive literature review was conducted to identify potential drivers of customer satisfaction and loyalty in sports. The proposed model was estimated using data collected from a sample of 384 users of four Portuguese swimming pools facilities by means of a survey questionnaire.
Findings
The majority of the hypotheses tested found support in the data. In particular, the quality of the interaction with instructors and the results obtained from exercising have a strong impact on satisfaction, which, in turn, is highly correlated with psychological commitment and positive word-of-mouth communication.
Research limitations/implications
Based on the findings some managerial implications can be derived. Such recommendations can enhance users’ perceptions of service quality and indirectly contribute to a more regular and effective sports practice.
Originality/value
The importance of enhancing loyalty has been emphasised in sports management literature. Yet, few studies have empirically investigated the simultaneous relationships among service quality dimensions, customer satisfaction and loyalty. This research partially addresses this gap.
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Lung Hung Chen, Mei-Yen Chen, Yun-Ci Ye, I-Wu Tung, Chih-Fu Cheng and Shen Tung
The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that…
Abstract
The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.
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David J. Finch, Norm O'Reilly, David Legg, Nadège Levallet and Emma Fody
As an industry, sport business (SB) has seen significant growth since the early 2000s. Concurrently, the number of postsecondary sport management programs has also expanded…
Abstract
Purpose
As an industry, sport business (SB) has seen significant growth since the early 2000s. Concurrently, the number of postsecondary sport management programs has also expanded dramatically. However, there remain concerns about whether these programs are meeting the demands of both employers and graduates. To address these concerns, this study examines the credential and competency demands of the SB labor market in the United States.
Design/methodology/approach
Researchers conducted an analysis using a broad sample of employment postings (N = 613) for SB positions from two different years, 2008 and 2018.
Findings
Results support that a complex set of SB qualifications exist, and the credentials and competencies included in SB employment postings have evolved over the past decade.
Originality/value
A noteworthy finding is that meta-skills are found to be particularly important for employability, including items such as communication, emotional intelligence and analytical thinking and adaptability.
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Süleyman Murat Yildiz and Ali Kara
The research presented in this study replicates and extends the QSport-10 scale proposed by Rial, Varela, Rial and Real in their 2010 study, by incorporating the Programme…
Abstract
The research presented in this study replicates and extends the QSport-10 scale proposed by Rial, Varela, Rial and Real in their 2010 study, by incorporating the Programme dimension into the original measurement of service quality in Physical Activity and Sports Centres (PSCs). The objective of this research is to examine the dimensionality of the QSport-10 scale and extend it to capture the additional Programme service quality dimension. Study results confirmed the dimensionality of the service quality measurement offered by the QSport-10 scale and presented strong empirical support for the existence of Programme, Installations and Staff dimensions. Programme dimension was considered the most important factor for the largest consumer segment in the study.
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Pablo Gálvez-Ruiz, Ferran Calabuig, Moisés Grimaldi-Puyana, María Huertas González-Serrano and Jerónimo García-Fernández
The purpose of this paper is to analyse the influence of perceived quality and customer engagement on perceived value and satisfaction in a model to evaluate loyalty in users of…
Abstract
Purpose
The purpose of this paper is to analyse the influence of perceived quality and customer engagement on perceived value and satisfaction in a model to evaluate loyalty in users of fitness centres.
Design/methodology/approach
Through an online questionnaire, the study uses a large sample of 6,584 users from 44 low-cost fitness centres from different cities in Spain. After validating the measurement model, the hypotheses were tested through structural equation (SEM) modelling technique, noting the existence of significant relationships.
Findings
The results showed that two dimensions of perceived quality have a positive influence on perceived value (employees) and satisfaction (facilities). However, the enthused participation dimension of customer engagement also indicated an important impact on perceived value and satisfaction, thus confirming the influence of this dimension in the context of sports services for users' loyalty.
Originality/value
With a large sample, the importance of this study lies in the use of strategies to achieve a greater influence on perceived value and satisfaction, with the aim of increasing customer loyalty in fitness centres. This is why, in addition to the service quality, the influence of the customer engagement dimensions is included, which have not been previously analysed in this emerging business model.
Propósito
El propósito de este trabajo es analizar la influencia de la calidad percibida y el compromiso del cliente sobre el valor percibido y la satisfacción en un modelo para evaluar la lealtad en usuarios de centros de fitness.
Diseño/metodología/enfoque
A través de un cuestionario online, el estudio utiliza una muestra amplia de 6.584 usuarios de 44 centros de fitness low-cost de diferentes ciudades de España. Tras validar el modelo de medida, las hipótesis fueron contrastadas utilizando análisis de ecuaciones estructurales, observándose la existencia de relaciones significativas.
Hallazgos
Los resultados mostraron que dos dimensiones de la calidad percibida tienen una influencia positiva en el valor percibido (empleados) y la satisfacción (instalaciones). Sin embargo, la dimensión de participación entusiasta del compromiso del cliente también indicó un impacto importante en el valor percibido y la satisfacción, lo que confirma la influencia de esta dimensión en el contexto de los servicios deportivos para la fidelización de los usuarios.
Originalidad/valor
Con una extensa muestra, la importancia de este estudio radica en el uso de estrategias para lograr una mayor influencia en el valor percibido y la satisfacción, con el objetivo de fidelizar a los clientes de los centros de fitness. Por eso, además de la calidad del servicio, se incluye la influencia de las dimensiones del compromiso con el cliente, que no han sido analizadas previamente en este modelo de negocio emergente.
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