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The purpose of this paper is to quantitatively and qualitatively analyze library marketing research output using select bibliometric indicators with the aim of identifying top-performing countries, subject subthemes, organizations, authors and journals in the area.

The present study has examined 520 publications in library marketing, as indexed in Scopus database during 2006–2017. The study has statistically assessed processed publications and citations data into tables in order to ascertain research growth rate trends, global publication output and share, citation impact and distribution of library marketing research by country of publication, international-level collaborating country share of publication, by broad subject areas and preferred media of research communication. The study also provides bibliometric profile of top research organizations and authors in terms of their publications and citation indicators.

The body of literature in library marketing research is still very small, highly scattered and has so far registered no growth during the last 12 years, i.e. 2006–2017. Library marketing research is yet to emerge as a popular research area in library and information science. The USA dominates The library marketing research in the world, whereas other top participating countries including India, China, Japan, Canada, etc., are distant cousins. Top research institutions in the area of library marketing across the world include City University of New York, Florida State University, University of Texas at Austin, USA, Loughborough University and University of Sheffield, UK. The major focus of library marketing research was on academic libraries, followed by public libraries and medical libraries. Of late, the use of social media has emerged as an alternative to traditional library marketing techniques.

The scope of study describing the status of library marketing research is limited to the period 2006–2017. The results of the study should interest researchers in finding solutions to formulating future library strategies and programs for achieving sustainable growth in this area of study.

The present study in library marketing research should be of interest to researchers in evolving, and formulating theories/best practices/and policies/programs for outreach to current and potential users for promoting library products and services.

The purpose of this paper is to find out the status/levels of using crowdsourcing in galleries, libraries, archives and museums (GLAM) around the globe and to give suggestions on how Indian GLAM can take the benefit of this global trend.

The study is based on the analytical study of the literature available on the embracing crowdsourcing for diverse tasks with special emphasis on the efforts of GLAM domain regarding the development of digital repositories.

Meticulous analysis of literature and case studies give an overview of the diverse practices of public participation/crowd collaboration in the development of digital repositories around the globe. However, Indian GLAM are far behind in adopting such practices.

With the rapid growth in digital information and Web-based technology, GLAM around the world encourage and engage public participation in various digitization projects to enrich and enhance their digital collections and place them on the Web. However, Indian GLAM still refrain to accept and adopt such practices. Thus, this paper will encourage and motivate the Indian GLAM to enrich and enhance their collection with crowd contribution and uploading them on Web.

This is an original paper and has great implementation value. During the study, enormous literature was available on crowd participation in various areas around the globe, as well as in India. International examples of crowd participation in GLAM creation are found in the literature; however, not sufficient evidences are found regarding crowd contribution in Indian GLAM. Hence, the paper, by presenting the evidences of crowd participation in GLAM domain, proposes the Indian GLAM to exploit the benefits of this practice for Indian digital repositories to expedite the creation and development of various national digital repositories.

This paper examines the impact of restructuring on the usage of resources and services in the Indian Institute of Technology library, Roorkee. Library users were approached to know their preferences between an electronic and traditional resources and services. Additionally, the study focused to know the extent of change in users' awareness, dependency, usage, frequency and satisfaction from library resources and services after restructuring these due to the availability of abundance of e-resources.

The study adopted survey-based research design, for which a questionnaire was used as the principal instrument for data collection. This questionnaire was distributed to the library users when they physically visited the library. Notably, all the questionnaires distributed were returned, yielding thereby a cent percent response rate. One questionnaire was administrative on the librarian for getting the data regarding the changes made in the subscription of e-resources and services. The collected data were further analyzed with appropriate statistical techniques of Statistical Package for Social Sciences (SPSS) as chi-square test, mean and standard deviation.

The results showed that the use of both restructured resources and services had increased, and was found to be helpful for users. Also, the users' dependency on library had increased, showing thereby an upward trend for usage in the future. However, although the users’ awareness, usage and frequency of e-resources and ICT-based services have positively changed, and partially been satisfied, the study suggests that further revision is needed for further strengthening e-resources and services as per user's needs satisfaction.

This study would create interest in rethinking library resources and services among librarians that tend to respond positively to user satisfaction and library functions; it also provides a strategic position of a library per se for its users in the future. Importantly, the assessment of the usage of restructuring resources and services, vis-a-vis their impact on users, may also serve as a key tool, which possibly could be applied to both public libraries and other types of higher education libraries.

Many libraries find it difficult to balance between electronic and printed materials, especially in the fields of science and technology, due to the preferences of the users. Thus far, there have not been too many studies that have looked to assess restructuring of library resources and services, vis-a-vis their impact on library users. Therefore, the results of this study would provide a clear understanding to the library profession as to how users use e-resources and services in the digital age, and how much they are actually influenced by these.

This study aims to assess users' satisfaction from the re-structured library resources and services due to technological innovations in the Indian Institute of Technology Delhi library. It also identifies and suggests potential improvement areas.

The study adopts a survey research method to collect data from the end-users of the library. Data were collected through a structured questionnaire. In total, 100 copies of questionnaires were distributed to the students, and out of the filled received questionnaires, 92 were found dully completed and useable. Collected data were analyzed by using percentage and chi-square test for testing of hypothesis.

This study shows that users' usage and preference for e-resources and e-services are increasing as there is a general trend to overlook traditional print resources where e-resources are available in the first place. The study recommends that a radical rethinking is required to strengthen the electronic collection and improve the library services.

The paper has a direct practical implication. It suggests that as technology continues to evolve, it is likely that academic institutes find themselves identifying appropriate areas to redesign library activities and services regularly. This paper reveals the practice of re-engineering in academic library services and knowing students' specific preferences of resources and services to enhance library usage.

The study is based on the self-designed structured questionnaire. Primary data has been collected from the IIT Delhi library users, thus providing original information and informative inputs to the existing literature.

The purpose of this paper is to examine the restructuring of human resources development processes in Indian Institutes of Technology (IIT) libraries in North India, emphasizing the essential information and communications technology (ICT) skills for both recruits and existing staff.

The study used a survey research design, with two different sets of structured questionnaires used to collect data. The first set, which was distributed to all heads of seven IIT libraries in North India, received a 100% response rate. Simultaneously, the second set was distributed to library users, yielding a 92% response rate (680 responses out of 700 distributed). The collected data were analyzed and tabulated, with suitable interpretations.

The findings of the study reveal that all examined libraries have implemented skill development programs. Moreover, advanced ICT skills are considered essential for staff appointments, and specific institutes (IIT Kanpur, IIT Delhi, IIT Jodhpur and IIT Ropar) took the initiative to provide ICT training to their employees. Trained employees exhibited enhanced performance, attributed to advanced ICT knowledge. The study suggests restructuring selection criteria and introducing structured ICT training programs for library staff, ensuring a more adept workforce for current demands.

The study can increase the impact globally on human resource development by incorporating soft skills, job satisfaction and leadership development while exploring research opportunities through cross-institutional comparisons and the integration of emerging technologies such as artificial intelligence and virtual reality.

This study collected primary data from IIT libraries in North India using self-designed questionnaires. The findings provide useful insights into how libraries might restructure human resource development in the digital age.

The purpose of this paper is to identify the status of digitization of manuscripts in India and to give suggestions to transcribe these manuscripts easily, effortlessly and expeditiously.

The study is based on the analytical study of the literature available on global efforts in respect of documentation, preservation, conservation and digitization of manuscripts with special emphasis on the efforts of “namami” (acronym for National Manuscript Mission) for Indian manuscripts.

Meticulous analysis of literature and case studies give an overview of the diverse practices of public participation/crowd collaboration to transcribe and tagging of the rare and old historical documents around the globe. However, Indian libraries are far behind in adopting such practices.

India has a very rich cultural, educational and research heritage preserved in the form of manuscripts. These thousands of manuscripts are significant source of knowledge base for many researchers, however, despite their heritage value, these remain inaccessible to the researchers because of their being scattered and unpublished form. Moreover, even the digitized manuscripts remain difficult to use by the researchers because of immense linguistic diversity and scripts. Documentation and digitization of these manuscripts will not only preserve the invaluable heritage of India but also will enable their easy and vast access by the researchers globally. With the rapid growth in digital information and web-based technology, galleries, libraries, archives and museums (GLAM) around the world encourage and engage public participation in various digitization projects to enrich and enhance their digital collections and place them on the web. However, Indian GLAM still refrains to accept and adopt such practices. Thus this paper will encourage and motivate the Indian GLAM to expedite their digitization and uploading them on web for tagging and transcribing.

This is an original paper and has great implementation value. During the study enormous literature was available on digitization of Indian manuscripts. However, not even a single study could be found on tagging and transcription of these manuscripts, specifically crowd contribution in this area. Hence, the paper, by presenting the evidences of crowd participation for the tagging and transcription of manuscripts globally, proposes the Indian GLAM to exploit the benefits of this practice for Indian manuscripts also in order to expedite the tagging process to enhance their usage.

This paper aims to study the extent of grey literature (GL) cited in PhD theses submitted to two state universities of Haryana, India, during 2011-2018.

This paper is the result of citations analysis of 14,547 citations appended in 126 PhD theses of Kurukshetra University, Kurukshetra and Maharshi Dayanand University, Rohtak, India. The primary data was collected by downloading title pages and bibliographies of the theses from “Shodhganga”, Indian National Electronic Theses and Dissertations (ETD) Repository.

A total of 14,547 citations from 43 different forms of literature were cited by the researchers of all the departments in their PhD theses. Out of which, 4,606 citations (31.7%) were from 40 different forms of GL. Books/book chapters were the most preferred form of literature with 4,818 citations (33.12%), followed by 4,623 citations (31.77%) of journal articles and 1,344 citations (9.23%) of reports. The reports were the most preferred form of GL among the researchers in every field, followed by government publications, working papers and websites. Remaining forms of GL citations were less than 10%.

During the study, enormous literature was available on citation analysis of PhD theses submitted in different subjects to various universities. Most of the studies on citation analysis were conducted to ascertain the authorship patterns, ranking of the journals by citations frequency and forms of the literature cited by researchers, etc. These studies did not highlight the use and importance of GL in research and academic activities. This paper is original, as it studies GL cited in PhD theses on the basis of primary data, collected from the Indian National ETD database.

Assistive technology (AT) is like the eyes of visually impaired users (VIUs) and plays a vital role in making them independent in accessing a wide range of library resources and services. It is a revolutionary way to improve the academic performance of VIUs and amalgamate them into mainstream library services. This paper aims to explore the familiarity and understanding of AT among VIUs in accessing library resources and services of three special institutes of Haryana state, India.

The study used a survey method, and data were collected using an online questionnaire. The questionnaire consisted of closed-ended questions focused on participants’ familiarity, understanding and key barriers VIUs face in accessing existing AT facilities. Scope of the study is to include three special institutions’ libraries serving to VIUs in Haryana (India). Purposive sampling technique was adopted for data collection. The data are tabulated and analyzed with descriptive statistics methods using Statistical Package for Social Sciences (SPSS) software version 20.0, and the results are presented in tables, diagrams and graphs.

The study found that most of the VIUs are highly familiar and reported an expert understanding of Daisy player and digital voice recorder, whereas refreshable Braille display, Braille printer/embosser and scanning and reading devices are least familiar with and reported poor understanding. In the software category, it is noted that VIUs are more familiar with screen reading and speech synthesizer software than other software, and participants confirmed a good understanding of the said software.

The literature review revealed that the majority of library staff in the institutions being investigated had limited knowledge about the availability of the most suitable AT tools. So, the study will be beneficial for them to select the most popular AT tools for their libraries to amalgamate VIUs. The study also highlights some barriers VIUs face in using the existing AT facility of their respective libraries that may be helpful for librarians to understand the root cause of low utilization of available AT tools and how to address this problem effectively. The study can also help policymakers in formulating AT policies for academic libraries. Findings will also help to develop a cost-effective AT workstation suiting the needs of VIUs.

This study will provide an idea to library professionals about which AT hardware and software are more popular among VIUs and useful for developing/improving cutting-edge AT facilities in their libraries to amalgamate VIUs in the mainstream of the library.

The IFLA International Marketing Award was brought out in 2002 to libraries to employ marketing and bring out better results and identify the best marketing practices the world over. Now, the award has become a success story and through this paper efforts have been put up to showcase the award before library and information professionals around the world.

The primary data relating to award applications received each year have been collected and used to analyse and interpret in a meaningful way.

The IFLA International Marketing Award was introduced in 2001 and was awarded for the first time in 2002. Since then, this award recognises the first, second and third runner‐ups each year based on the marketing project in all kinds of libraries, worldwide. The award has attracted 276 applications from 55 countries during the last ten years. The paper analyses the award applications chronologically, geographically and by type of library. It also discusses the winning libraries and their marketing activities. It concludes that the award has become a success story and is expected to reach two new countries each year and 750 libraries from 75 countries in the next ten years.

The paper will be useful for library and information professionals to understand the value of marketing being practised around the world and will encourage them to employ a better marketing approach in the libraries.