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The purpose of this paper is to study the role of social interaction and reputation when reviewing experiences on the Airbnb platform. Recent studies have suggested that social interaction and aspects related to reputation may encourage positive bias in the case of online ratings and comments.

A qualitative research method was used. In total, 20 semi-structured in-depth interviews were conducted with non-professional Airbnb hosts and guests resident on the island of Tenerife (Canary Islands).

Face-to-face interaction between the host and guest could lead to the moderation or omission of negative comments by guests. Reputation is a relevant factor that affects the behaviour of the users on the platform. Users are expected to behave in accordance with certain conventions learned when using the platform.

The exploratory analysis must be complemented by other quantitative research. The hosts interviewed are not professional hosts.

It is recommendable for hosts offering average accommodation to pay special attention to welcoming and assisting their guests, with the aim of boosting their reputation on the platform.

This is the first qualitative study to deal with the effect of social interaction and reputation from the point of view of hosts and guests when reviewing experiences on the Airbnb platform.

The present research focuses on an understudied field in the entrepreneurial process: the events that transform intention into effective entrepreneurial behavior.

In this paper a comparative analysis, using the t-test on related samples, is made of the perceptions of these triggering events of a group of graduates who showed entrepreneurial intention in higher education but, up to now, had not taken the decision to start a business with those of a group who had started a business. To do this, a sample of 227 graduates from a medium-sized European University located in Spain, with manifest entrepreneurial intention was used.

The results show that there are important differences between perceptions of entrepreneurship triggering events of potential entrepreneurs who have yet to start a company compared to entrepreneurs who have actually started a company. In this sense, the overevaluation by those who have not yet become entrepreneurs of events related to access to finance and the greater relevance for those with entrepreneurial experience of having a good team and contacts consisting of other entrepreneurs, mentors and advisers stand out.

Some of the limitations observed in this work are related to the size of the sample analyzed. In the future, the study should be broadened, and different entrepreneurial behavior by academic specialization, gender, sector and/or type of activities should be investigated.

Our study focuses on the phase of the entrepreneurship process in which intention becomes action and, more specifically, on those events that favor this change in behavior.

The purpose of this paper is to present an explanatory model of the factors that determine parental support for possible entrepreneurial initiatives of the parents' children. This is one of the most important challenges to promote the next generation of entrepreneurs.

A perspective based on the theory of planned behavior (TPB) is adopted, and the model is extended to integrate the antecedents of personal attitude toward children's entrepreneurship. The model is tested on a sample of 400 parents.

Perceived behavioral control (PBC), namely the perception that parents have about the readiness of the children to be entrepreneurs plays the greatest effect on the intention of supporting children's entrepreneurial behavior. In addition, parents' perceptions of how people from the immediate surroundings value the children's possible entrepreneurial behavior are the second most influential variable in the parents' intention to support such behavior. Finally, a parent's personal attitude toward the parent's children's entrepreneurship is the third most relevant variable to explain intention to support, practically with the same weight as subjective norms (SNs).

The results seem to confirm the importance of entrepreneurship development policies that focus on family characteristics and mindsets rather than on more traditional formal institutional support, such as business advice or financial resources. Family emerges as a key mediator to transfer the rules of normative and cultural-cognitive dimensions. Moreover, the results indicate the important role of entrepreneurship education in enhancing entrepreneurship not only due to the positive direct impact on students' entrepreneurial intentions, but also by changing parents' perceptions regarding the children's capabilities and, therefore, influencing the support for entrepreneurial behavior.

Previous studies have analyzed the influence of support from the immediate environment, especially the family, on young people's entrepreneurial behavior and have defined the types of support the family environment can provide. However, there is a missing link in the literature regarding the determinants of family support, despite the determinants' importance in configuring the normative and cultural-cognitive dimensions and the determinants' impact on society, promoting entrepreneurship.

The purpose of this paper is to analyze the role that the sociocultural, family and university environment play in the entrepreneurial intention of young people in a peripheral and less innovative region.

The authors adopted the perspective of the theory of planned behavior and made an empirical study with a sample of 1,064 Spanish university students who voluntarily participated in the GUESSS Project answering an online questionnaire. A methodology based on structural equations was used employing the partial least squares structural equation modeling estimation technique.

The results show that the university environment directly influences attitude, self-confidence and motivation, and indirectly the students’ entrepreneurial intention. The social context also exerts a weak direct influence on the perceived attitudes or desires toward the option to start a business and indirectly on the intention.

The main contribution of this paper seems to confirm what previous literature highlighted in the terms of regional specificities on the link between innovation systems, the impact of entrepreneurial potential and economic development. In this sense, the university context can play an important role in generating improvements in the entrepreneurial intention’s antecedents of young people with greater potential for innovation in peripheral regions. Therefore, when it comes to defining policies to improve entrepreneurship in these regions, it seems that the establishment of entrepreneurship education and motivation programs in universities is a very effective tool to increase perceived attitude toward the option to start a new business.

Approaches based on social marketing have led to the proposal of systemic interventions to achieve individual behaviour that takes into account the benefits for society as a whole. The use of plastics is having significant negative effects on the environment and so numerous policies such as the use of biodegradable packaging, have been implemented to ensure sustainable production and consumption patterns (Sustainable Development Goal 12). This paper aims to analyse the background factors that explain consumer intention to use bioplastics with the aim of guiding company and government social marketing campaigns designed to encourage such behaviour.

To gather data, a survey was carried out using a sample of 3,612 people obtained via an online panel made up of participants over 18 years of age. The model and its hypotheses were tested by structural equations with the PLS technique using six independent variables obtained from the literature review.

The results of the variables “attitude towards bioplastics”, “subjective norms” and “activity to reduce plastic use” show a significant influence on intention to use bioplastics. This paper will also discuss the implications for governments and environmental managers to be taken into account when developing social marketing campaigns.

Given the importance of perceived social pressure in terms of behaviour regarding the use of recyclable bioplastics, social marketing campaigns may be developed to encourage environmentally-responsible behaviour amongst different social agents such as consumers, businesses, governmental organisations and suppliers.

This study demonstrates the factors that explain intentions to use bioplastics, which until now had been subject to very little research.

Overtourism is an emerging concept and a perennial process every destination is going through. It is a cyclic phenomenon derived from the destination, retained in the destination and at last demised by the destination. It's a kind of ‘tourism illness’ spreading rapidly in every destination in the present scenario. The status of overtourism in every destination has been caused by the tourist, of the tourist and for the tourist. In the context of religious places in Odisha, overtourism is a ‘disorder’ that cannot be mitigated, as religiosity, faith and spiritualism have propelled and governed people's sentiment and emotion. Hence ambiguity arises out of making an intrigue situation between a myth or a spiritual sojourn bounded by faith and belief. This chapter significantly contributes by unfolding the existing literature by providing the origin and evolution of overtourism, various stated definitions by the different authors, causes and consequences, and overtourism in religious destinations by adopting an exploratory study, particularly in case of the Golden triangle of Odisha.