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This paper aims to explore the determinants of intention towards the use of agro-advisory mobile applications by extending the technology acceptance model (TAM) with addition of the following constructs: result demonstrability (RD), trust, self-efficacy (SE) and mobile usage proficiency (MUP).

The study employed a survey on farmers (n = 446), which was analysed through structural equation modelling using Analysis of Moment Structures (AMOS).

The results show that RD and farmer's trust on agro-advisory mobile apps (AAMA) positively impact their perceptions of usefulness. Also, farmer's SE and MUP positively affect their perceptions of ease of using AAMA. Further, interestingly, farmer's attitude towards the AAMA fully mediates the relationship between perceived usefulness and perceived ease of use on intention to use them.

Understanding the antecedents of agro-advisory mobile application offers a unique contribution to policymakers, private firms, and non-government organizations by proving key insights on the acceptance of agriculture based mobile technologies in context of developing nations.

To the best of author's knowledge, this is one of the first research enquiries on the adoption of agro-advisory mobile applications. The new theoretical framework adds to the original TAM and offers novel insights that are helpful in augmenting the current understanding on AAMA and their acceptance by the beneficiaries.

The tourism has become more responsible in terms of tourists choosing environmentally friendly alternatives and resorting to green options in food, travel, and purchase. In view of this, “ecotourism” appears as a sustainable means of promoting tourism in the less explored areas which are endowed with esthetic beauty of nature. Ecotourism is based on the pillars of biodiversity, wildlife, natural wealth, rivers, and authentic cuisine. The proposed chapter is an attempt to explore the ecotourism potential of the Southern Rajasthan in India which has a rich heritage of natural wealth and cultural diversity.

The purpose of this paper is to examine the impact of quality of market supporting institutions (institutional quality) in host country and the similarities and differences of institutional quality between the home and host country (institutional distance) on subsidiary performance.

Based on the conceptualization of new institutional economics, the authors divide quality of host country institutions into factor markets; product, capital, labor market and sociopolitical dimensions. The authors examine the impact of the quality these institutional dimensions in host countries and their difference between home and host country on the performance of 318 subsidiaries of 146 Korean listed manufacturing firms operating in 28 host countries from 2001 to 2006.

The empirical results based on 1,129 observations show that institutional distance explains a significant variance in the subsidiary performance. In particular, the difference in quality of institutions in product, capital and labor market has negative impact on subsidiary performance. However, except for quality of regulation in labor market, host country institutional qualities do not significantly explain the variation in subsidiary performance.

The evidence suggests that host country institutions matter substantially when considered with their relative similarity and difference with home country institutions. The impact of individual dimensions of institutions varies on subsidiary performance.

This paper aims to examine key parameters of scholarly context and geographic focus and provide an assessment of theoretical underpinnings of studies in the field of social media and visitor mobility. This review also summarised the characteristics of social media data, including how data are collected from different social media platforms and their advantages and limitations. The stocktake of research in this field was completed by examining technologies and applied methods that supported different research questions.

This literature review applied a mix of methods to conduct a literature review. This review analysed 82 journal articles on using social media to track visitors’ movements between 2014 and November 2020. The literature compared the different social media, discussed current applied theories, available technologies, analysed the current trend and provided advice for future directions.

This review provides a state-of-the-art assessment of the research to date on tourist mobility analysed using social media data. The diversity of scales (with a dominant focus on the city-scale), platforms and methods highlight that this field is emerging, but it also reflects the complexity of the tourism phenomenon. This review identified a lack of theory in this field, and it points to ongoing challenges in ensuring appropriate use of data (e.g. differentiating travellers from residents) and the ethics surrounding them.

The findings guide researchers, especially those with no computer science background, on the different types of approaches, data sources and methods available for tracking tourist mobility by harnessing social media. Depending on the particular research interest, different tools for processing and visualization are available.

利用社交媒体了解游客的流动性：信息技术和大数据的作用

本综述审查了学术背景的关键参数和案例调查的地理焦点, 并评估了社交媒体和访客流动领域研究的理论基础。本文章还总结了社交媒体数据的特征, 包括如何从不同社交媒体平台收集数据及其优势和局限。 此外本论文通过研究不同的应用方法和总结相关技术来完成的。

本研究提供了最新的使用社交媒体数据分析游客流动性研究的评估。比如案例分析的地理大小（主要集中在城市尺度）、社交媒体平台和方法的多样性突出了该领域的新兴, 但复杂旅游流动现象。审查发现利用社交媒体进行的研究缺乏理论贡献, 并指出在确保适当使用数据（例如区分旅行者与居民）和围绕他们的道德规范方面存在持续挑战。

研究结果指导研究人员, 尤其是那些没有计算机科学背景的研究人员, 了解不同类型的方法、数据来源和方法, 可用于通过利用社交媒体来跟踪旅游流动性。根据特定的研究兴趣, 可以使用不同的处理和可视化工具。

关键词：旅游模式; 游客流动; 游客轨迹; 社交媒体; 信息技术; 大数据

文章类型： 文献评论

Uso de las redes sociales para comprender la movilidad turística: el papel de la tecnología de la información y los macrodatos

En este estudio se examinan los parámetros clave en el contexto académico y enfoque geográfico y se evalúan los fundamentos teóricos de estudios en el campo de las redes sociales y la movilidad de los visitantes. Se resumen también las características de datos de las redes sociales, incluidos los métodos de recopilación de datos de las diferentes plataformas de redes sociales así como sus ventajas y limitaciones. Finalmente, se examinan tecnologías y métodos aplicados que respaldan las diferentes cuestiones de la investigación.

El estudio proporciona una evaluación avanzada del conocimiento hasta la fecha sobre la movilidad turística analizada utilizando datos de redes sociales. La diversidad de escalas (con un enfoque dominante en la escala de la ciudad), plataformas y métodos indica que este campo está en auge, pero también refleja la complejidad del fenómeno turístico. En este estudio se identifica una falta de teoría en este campo y se señalan los contúnios desafíos para garantizar el uso apropiado de datos (por ejemplo, diferenciar a los viajeros de los residentes) y la ética que los rodea.

los resultados guían a los investigadores, especialmente a aquellos sin formación en informática, sobre los diferentes tipos de enfoques, fuentes de datos y métodos disponibles para rastrear la movilidad turística mediante el uso de las redes sociales. Existen diferentes herramientas de procesamiento y visualización disponibles dependiendo del interés particular de la investigación.

Patrones de viaje; Movilidad turística; Movimientos de visitantes; Redes sociales; Tecnologías de la información; Macrodatos.

This research aims to analyze the impact of work engagement, organization culture and leader-member exchange (LMX) on an intern’s intention to join the organization during the e-internship. The COVID-19 pandemic influenced interns and organizations to undertake the way internships. Internships from home affected the interaction and communication between the organization and interns. This study also investigates the moderating role of work engagement and LMX on the intern’s intention to join the organization.

Data was collected from 190 interns through an online questionnaire. Standardized questionnaires were used in the study to measure all the variables.

The research shows that perceived Organizational Culture and Work Engagement are essential in impacting an intern’s intention to join the organization. Also, it was found that the Work Engagement and LMX do not moderate the relationship between Organizational Culture and the intention of an intern to join the organization.

They include factors which are not being considered for the research or are beyond the control of the researcher. This paper had a couple of limitations as well. The sample size taken for the research was less. More respondents would have given better results. Other factors that may influence the intention of an intern to join his/her respective organizations were not considered. This study only considered the three variables of Work Engagement, LMX and Organizational Culture. Intervening effects of other variables if any were assumed to be absent. Other intricacies may be there in the research variables that were beyond the scope of this study.

The results of the present study are of use to organizations which are interested in converting their interns to full-time employees. These results clearly indicate the importance of organization culture in impacting an intern’s intention to join the organization, therefore organizations can make their policies, procedures and practices which confirm with the requirements to e-internship. Organizations need to empower the interns so that they feel confident to take decisions during e-internships and organizations also need to communicate and instill the core values among their interns, this alignment with core values is critical for ensuring a good person–organization fit. Also, managers should ensure that the culture of the organization is conducive to the development and mental well-being of the interns, by taking steps such as fostering team spirit, ensuring a customer-centric culture, open and amicable communication, navigating change admirably, and staying true to the core values of the organization. A holistic and wholesome organization culture will ensure that the organization is able to attract and retain the right talent.

Research has been conducted in investigating the impact of organizational culture on employee retention, but not much has been studied about the impact of organizational culture on the intention of the intern to join the organization also, how this relationship is impacted by work engagement and mentor–mentee relationship is also unexplored.