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Article
Publication date: 7 February 2023

Godfrey Moses Owot, Daniel Micheal Okello, Kenneth Olido and Walter Odongo

Even though trust is known for improving supply chain performance (SCP), previous studies have overlooked the investigation of its dimensions. Limited studies exist on the…

Abstract

Purpose

Even though trust is known for improving supply chain performance (SCP), previous studies have overlooked the investigation of its dimensions. Limited studies exist on the variations of the influence of trust dimensions in agribusiness supply chain relationships. This study examined the influence of trust dimensions on SCP in a developing country's context.

Design/methodology/approach

A cross-sectional study design was used to collect from 204 farmers and 192 traders (396 respondents) using a multistage sampling approach. Structural equation modeling was employed to analyze the hypothesized relationships.

Findings

Pooled sample results show that integrity and competence were the trust dimensions with significant effects on SCP, whereas competence was significant across different supply chains and markets, integrity and benevolence were only significant along fresh chains and in the contract market.

Research limitations/implications

The extent of application of this study's findings is limited to situations similar to those of tomato and soybeans value chains in developing countries.

Originality/value

The paper contributes to a better understanding of the influence of trust dimensions on SCP across supply chains in different market typologies in agribusiness relationships in a developing country's context.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 28 March 2022

Godfrey Moses Owot, Kenneth Olido, Daniel Micheal Okello and Walter Odongo

The purpose of this study is to analyze trust perceptions between farmers and traders from a dyadic context in developing countries using mixed-method with a specific focus on…

Abstract

Purpose

The purpose of this study is to analyze trust perceptions between farmers and traders from a dyadic context in developing countries using mixed-method with a specific focus on fresh and dry commodities under contracted and non-contracted markets.

Design/methodology/approach

A mixed approach was employed. Cross-sectional data were collected from 202 farmers and 188 traders using questionnaires and an interview guide. The Mann–Whitney test was used to assess differences in trust perception. Differences in the excerpts were assessed through content analysis.

Findings

Results show differences in perception of trust between farmers and traders on integrity, benevolence and competence in marketing fresh and dry commodities. No detectable differences in trust perception between contract and non-contract markets were observed.

Research limitations/implications

Data are limited to Northern Uganda and were collected on trust perception. Besides, there is a scarcity of formal contracts and difficulty in having a matched dyad which could affect generalization.

Originality/value

This is the first study to analyze differences in trust perceptions using a mixed approach in a dyadic context between fresh and dry chains in different markets typologies in developing countries.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 13 no. 4
Type: Research Article
ISSN: 2044-0839

Keywords

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