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Previous studies have illustrated that relational embeddedness is an important factor in alliance governance, but the homogeneity of it turned out to be an obstacle in the path of alliance governance research. In light of this theoretical gap, the purpose of this study is to answering the following questions: Is relational embeddedness homogeneous? How does dual relational embeddedness and inter-firm trust influence alliance governance (especially the equity governance)?

Based on the perspective of transaction cost economics, there is traditional “transaction characteristics-prevention cost-alliance governance” framework from Williamson. In this study, we firstly introduce relational embeddedness and inter-firm trust into new model as moderating variable which based on the primary hypotheses in traditional framework; secondly, from the social network view, we analysis the dual nature of relational embeddedness and inter-firm trust. Thirdly, the authors refine the above moderating effect from different type of relational embeddedness and inter-firm trust. The authors conduct empirical analyses based on survey data of 328 Chinese manufacturing enterprises, and multiple regression analyses were used to test the above mentioned moderating effect.

The results show: ERE (economic relational embeddedness) and SRE (social relational embeddedness), respectively, lead to deterrence-based trust and knowledge-based trust. The ERE and deterrence-based trust strengthen the tendency towards hierarchical equity cooperation, while SRE and knowledge-based trust weaken the likelihood of equity cooperation choices being made.

This study has made some encouraging progress, but there are still some problems and elements worthy of further study. First, from the view of independent variables, the authors did not include any transaction characteristics (such as asset co-specificity) in our integrated model. Secondly, and most importantly, the authors found some variables outside the analysis framework (such as whether involving R&D or core technology). After interaction with these variables, it is possible that the moderating role of relational embeddedness and trust, and especially the effects of SRE and KBT on equity cooperative governance, may be reversed.

Inter-firm cooperation is an important and special organization, which can joint interdependent resources to create value. This paper provides suggestions to Chinese enterprises which could help them realize the duality of relationship character and how to properly implement alliance governance. It helps enterprises to realize that relational embeddedness is not homogeneous and clarify the relationship between inter-firm trust and alliance governance. This research indicates the firm manager that effective alliance governance comes from appropriate relational embeddedness and inter-firm trust.

Overall, three contributions emerge: first, the authors construct a relational embeddedness and classical framework that overcomes the traditional deficiencies of being static and one-sided. Secondly, the forward research of dual embeddedness and trust improves the relational embeddedness theory and provides new ideas for subsequent research. Last but not least, the research clearly indicates that ambidextrous relational embeddedness leads to ambidextrous trust, which not only refines the existing research into trust mechanisms, but also clarifies the relationship between trust and alliance governance.

To cope with climate change and achieve the dual carbon goal, China has actively promoted the implementation of carbon trading pilot policy, among which the power industry plays an important role in China’s carbon emission reduction work. The purpose of this paper is to study the influence of carbon trading policy on the energy efficiency of power industry and achieve the comprehensive goal of carbon emission reduction, carbon peak and carbon neutralization.

This paper constructs the difference-in-differences model based on 2012–2019 provincial data to study the impact of carbon trading policy on energy efficiency in the power industry and its effect path. Heterogeneity analysis was conducted to compare the effects of carbon trading policy in eastern, central and western regions as well as at different levels of power structures.

Carbon trading policy can significantly improve the energy efficiency of the power industry, and the policy effect is more significant in eastern and western regions and areas with high power structure. Mechanism analysis shows that carbon trading policy mainly influences the energy efficiency of power industry by environmental protection investment, power consumption demand and industrial structure.

This paper uses provincial panel data to deeply study the influence of carbon trading policy on energy efficiency of the power industry and its effect path. By constructing the difference-in-differences model, this paper empirically analyzes the governance effect of carbon trading policy. Meanwhile, it controls individual and time effects to solve the endogeneity problem prevalent in previous literature.

This paper aims to determine whether performing an emotional intelligence (EI) intervention improves employees’ self-perceived emotional–social competencies (ESC) to achieve relational outcomes in firms based in China.

Based on a qualitative, interpretive approach through purposive sampling, this paper explored the impacts the Strengths Deployment Inventory (SDI) 2.0 intervention might have upon Chinese employees regarding ESC and relational outcomes. Data was collected from 18 semi-structured interviews with Chinese executives and individual contributors.

The findings suggested that ESC could be developed and improved in Chinese employees. The SDI 2.0 intervention may effectively bring about positive EI shifts and relevant attitudinal and behavioral changes related to work relationships.

The developed ESC and relational outcomes provide practitioners with insight to better understand the role training plays in organizational effectiveness, as well as to implement the SDI 2.0 program in human resource practices of Chinese organizations to develop personnel and promote high-quality work relationships.

This study gains significance by highlighting the effectiveness of the SDI 2.0 intervention in enhancing respondents’ ESC with relational outcomes from the perspectives of Chinese firms. Thus, supporting the effectiveness of EI training in the Chinese workplace and introducing the EI training literature the SDI 2.0 tool.

Since the issuance in 2009, the digital currency has enjoyed an increasing popularity and has become one of the most important options for global investors. The purpose of this paper is to propose a hybrid model ( KDJ–Markov chain) which integrates the advantages of the stochastic index (KDJ) and grey Markov chain methods and provide a useful decision support tool for investors participating in the digital currency market.

Taking Litecoin's closing price prediction as an example, the closing prices from May 2 to June 20, 2017, are used as the training set, while those from June 21 to August 9, 2017, are used as the test set. In addition, an adaptive KDJ–Markov chain is proposed to enhance the adaptability for dynamic transaction information. And the paper verifies the effectiveness of the KDJ–Markov chain method and adaptive KDJ–Markov chain method.

The results show that the proposed methods can provide a reliable foundation for market analysis and investment decisions. Under the circumstances the accuracy of the training set and the accuracy of the test set are 76% and 78%, respectively.

This study not only solves the problems that KDJ method cannot accurately predict the next day's state and the grey Markov chain method cannot divide the states very well, but it also provides two useful decision support tools for investors to make more scientific and reasonable decisions for digital currency where there are no existing methods to analyze the fluctuation.

A new approach to analyze the fluctuation of digital currency, in which there are no existing methods, is proposed based on the stochastic index (KDJ) and grey Markov chain methods. And both of these two models have high accuracy.

Gamification design is considered an effective way of changing users' health behavior and improving their health management performance. Even though numerous studies have investigated the positive effect of gamification competition on users, little research has considered gamification's ineffectiveness and negative effects. In particular, how gamification competition affects users' technological exhaustion remains unclear.

According to flow theory and related research on gamification, this study discusses the nonlinear relationship between gamification competition and users' technological exhaustion. Furthermore, the authors analyze the moderating effect of user type (socializers and achievers) and users' health condition on this nonlinear relationship. Based on flow theory, the authors propose a series of research hypotheses. To test all research hypotheses, the authors collected information from 407 users via a questionnaire as the data for this study.

The empirical results found a U-shaped relationship between gamification competition and technological exhaustion. Technological exhaustion gradually decreases as competition increases until reaching the lowest point; after that, technological exhaustion gradually increases as competition increases. Further, being a socializer and health condition play a moderating role in the U-shaped relationship between competition and technological exhaustion.

This study's findings not only enrich the related research in flow theory and gamification, but also contribute to the effective design of gamification in health management platforms.

This paper aims to obtain high mechanical and good tribological properties of epoxy resin-based coatings under dry friction conditions.

Bonded solid lubricant coatings containing Kevlar fibres were prepared by a spraying method. The friction and wear properties of the coatings were experimentally investigated with a face-to-face tribometre under dry friction conditions. Scanning electron microscopy, energy dispersive X-ray spectroscopy and 3D laser scanning technologies were used to characterise the tribological properties. The action mechanism of the Kevlar fibres on a solid lubricant transfer film was also analysed.

Adding Kevlar fibres can significantly improve the wear resistance of the coatings. When the Kevlar fibre content increases, the tribological properties of the coatings improve and then worsen. Superior properties are obtained with 0.03 g of Kevlar fibres. Appropriately increasing the load or speed is beneficial to the removal of the outer epoxy resin and the formation of a lubricant film. During friction, the solid lubricants wrapped in the epoxy resin accumulate on the surface to form a transfer film that shows a good self-lubricating performance. In the later friction stage, fatigue cracks occur on the solid lubricant film but cannot connect to one another because of the high wear resistance and the entanglement of the rod-like Kevlar fibres. Thus, no large-area film falls from the matrix, thereby ensuring the long-term functioning of solid lubricant coatings.

Epoxy resin-based solid lubricant coatings modified by Kevlar fibres were prepared, and their friction and wear properties were investigated. Their tribological mechanisms were also proposed. This work provided a basis for the analysis of the tribological properties and design of bonded solid lubricant coatings containing Kevlar fibres.

This study aims to integrate entrepreneurship theories and acculturation perspectives into a unified lens to understand opportunity development by transnational entrepreneurs (TNEs).

This study uses a conceptual method, considering how acculturation strategies of TNEs influence cross-cultural arbitrage.

We develop six propositions that define how acculturation strategies relate to different levels of cultural embeddedness of transnational entrepreneurs and ultimately influence the process by which the entrepreneur engages in cross-cultural arbitrage.

We are one of the first to integrate the sociology of immigrants with entrepreneurship to better understand how TNEs engage in cross-cultural arbitrage.

This paper aims to clarify the corrosion inhibition effect of different corrosion inhibitor systems on the corrosion of metal pipe string by potassium persulfate plugging agent, so as to improve the injection capacity of polymer plugging well and reduce the corrosion of steel by oxidant plugging agent.

The effect of different corrosion inhibitors on the corrosion inhibition of N80 carbon steel in 1% potassium persulfate solution was studied by electrochemical experiment and weight loss experiment. The corrosion inhibition mechanism of potassium persulfate inhibitor and the synergistic mechanism among different inhibitors were analyzed.

The results indicated that when the temperature was 50°C, the inhibition effect of 0.2% sodium molybdate with a single inhibitor was the best at pH 8.5, and the inhibition rate was 70.17%. The inhibition efficiency of 0.2% sodium molybdate + 0.3% sodium silicate in the composite inhibition system can reach 94.38%. In the temperature range of 20°C–60°C, with the increase of system temperature, the inhibition effect of corrosion inhibitor will gradually weaken.

The corrosion inhibition system of N80 steel in potassium persulfate oxidant was mainly studied, and it clarified the influence of temperature and pH value on the corrosion inhibition effect, which provided guidance and suggestions for the corrosion inhibition of tubular string in the oilfield.

This paper aims to examine the effect of psychological ownership on consumer happiness, which is mediated through basic psychological needs satisfaction.

Data were collected by means of two online experiments. Study 1 tested and validated the hypotheses by examining post-consumption on a sample of 252 college students. Study 2 investigated the impact of psychological ownership in a pre-consumption scenario.

The results show that consumers feel happier when they have a higher psychological ownership over an item after consumption. Furthermore, consumers anticipate greater happiness from a product before consumption due to increased psychological ownership through customization. This effect is mediated by the satisfaction of basic psychological needs.

The study will help marketers make their products or services as a better candidate for the target of psychological ownership through user experience design. Furthermore, the study encourages new business and marketing models, such as the sharing economy, that exploit the effect of psychological ownership.

The core contribution of this study is that it extends self-determination theory by distinguishing the effect of legal and psychological ownership on consumer happiness. It provides a better understanding of the psychological mechanism behind happiness.

This study aims to examine the cross-media effect of Super Bowl ads on online search behavior. Furthermore, the authors explored the role of ad likability in the effect.

This study used a quasi-experiment method to test the hypotheses. The subjects of investigation are the brands advertised during the past ten years of Super Bowl from 2011 to 2020 (n = 389). Search volume index data were collected through Google Trends. The authors used Ad Meter ratings to measure ad likability.

The findings indicate that Super Bowl advertisements stimulate consumers' likelihood to seek information about the advertised brands via search engines. The search volumes for brands hit a peak right after the Super Bowl advertising exposure. Additionally, ad likability influenced the increase in search volume. Consumers tend to search a brand online if they liked its Super Bowl ad.

The study contributes to the literature on Super Bowl advertising effectiveness by examining the impact of Super Bowl advertising on online search behavior and the role of ad likability in the relationship. Marketers will be able to utilize the increase in search volumes after the Super Bowl advertising exposure to further enhance brand engagement.