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This paper analyzes tourism competitiveness in Latin America, providing a country-level ranking of tourism competitiveness. The study also identifies which areas of management to focus on in order to increase competitiveness in each case.

The study is based on the variables used by the World Economic Forum (WEF) to measure tourism competitiveness. The DP2 distance method is used to create a synthetic indicator. This method helps identify which areas best explain differences in competitiveness between countries.

In tourism, the most competitive Latin American countries are Costa Rica, Chile, Panama, Mexico and Uruguay. The areas that best explain the differences between countries relate to cultural and natural resources, the implementation of information and communication technologies (ICTs), international openness and transport infrastructure. These are therefore priority areas for tourism managers.

This paper provides detailed analysis for each country. The situation in each country is presented in terms of the key areas highlighted by the analysis. This approach can aid the individual decisions of companies and public managers, thus enhancing tourism competitiveness. This greater competitiveness can strengthen the tourism sector, which is crucial in uncertain times.

Based on a synthetic indicator, this research offers the first country-level analysis of tourism competitiveness in Latin America. The study is also novel in its ability to detect the areas where action should be taken to improve tourism competitiveness. This analysis offers an alternative to the WEF Travel and Tourism Competitiveness Index (TTCI), which has certain weaknesses. The results can help enhance tourism competitiveness in Latin American countries through the specific recommendations presented in this paper.

Este documento analiza la competitividad del turismo en América Latina, proporcionando un ranking a nivel país. El estudio también identifica en qué áreas de gestión deben enfocarse los esfuerzos para aumentar la competitividad en cada caso.

La investigación se basa en las variables propuestas por el Foro Económico Mundial (WEF) para medir la competitividad del turismo. El método de distancia DP₂ se utiliza para crear un indicador sintético. Este método ayuda a identificar qué factores explican en mayor medida las diferencias de competitividad entre países.

Los países latinoamericanos más competitivos en cuanto a la actividad turística son Costa Rica, Chile, Panamá, México y Uruguay. Los factores que mejor explican las diferencias entre países se relacionan con los recursos culturales y naturales, la implementación de tecnologías de la información y la comunicación (TIC), la apertura internacional y las infraestructuras de transporte. Por tanto, estas serían las áreas prioritarias de trabajo para los gestores turísticos.

Este documento proporciona un análisis detallado de cada país. La situación individual se presenta mediante un análisis de las áreas clave destacadas como responsables en mayor medida de la competitividad. Este enfoque puede ayudar a las decisiones tomadas por los gestores de las empresas y los administradores públicos, mejorando así la competitividad del turismo. Esta mayor competitividad puede fortalecer el sector turístico, que es crucial en tiempos de incertidumbre.

Basado en un indicador sintético, esta investigación ofrece el primer análisis a nivel país de la competitividad turística en América Latina. El estudio también es novedoso por su capacidad para detectar los ámbitos en los que se debe actuar para mejorar la competitividad turística. Este análisis ofrece una alternativa al Índice de Competitividad de Viajes y Turismo (TTCI) del Foro Económico Mundial (WEF), que tiene ciertas debilidades. Los resultados pueden ayudar a mejorar la competitividad del turismo en los países de América Latina a través de las recomendaciones específicas presentadas en este documento.

Social media's role in engaging participants in sports events, particularly during the pandemic, is acknowledged. However, previous studies often utilized sports events for diverse objectives but overlooked brand equity's influence on sports event development. And very limited research explores social media's impact on brand equity in esports events, despite its significance. Therefore, this study aims to explore how social media affects esports event brand equity and participants' satisfaction and engagement with social media through brand equity's influence.

The study focused on League of Legends World Championships (LOLWC) participants, who completed a self-judged questionnaire online. The questionnaire included demographic details and latent constructs. Data analysis involved two steps: exploratory factor analysis (EFA) to assess measurement scale validity and structural equation modeling (SEM) to study relationships between traits.

The results reveal that, within the esports event context, controlled communication exerts a meaningful and dual impact – both directly and indirectly – on the fundamental components of brand equity. This, in turn, serves as a catalyst for increasing participant contentment and their posting intention.

This study applies brand equity theories to the esports domain, exploring participant-based brand equity concepts, user behavior and the influence of social media communication on event branding and engagement. It also recommends strategies for event improvement, emphasizes controlled communication for brand equity and highlights marketing's role in brand awareness, association and participant satisfaction. Additionally, it suggests government regulation to address cyber violence during esports events.

The aim of this study is to examine the influence of perceived sponsorship leverage on perceived product quality and the image transfer model, under moderation by fan involvement.

A self-report online survey was carried out after the 2018 FIFA World Cup in Russia. Responses were received from 422 individuals in 21 countries. The leverage scale was validated using exploratory factor analysis. Then, partial least squares–structural equation modeling was employed to examine the validity and reliability of the scales and test the structural model. Finally, multigroup analysis was used to examine how involvement moderates the influence of leverage.

Attitudes toward sponsorship and purchase intention are influenced by the perceived leverage and quality of the product. The multigroup analysis shows that perceived leverage does not influence the attitudes of individuals with low involvement. The influence of perceived leverage on perceived product quality is greater in individuals with high involvement.

Sponsors should use collateral marketing strategies to target specific segments of individuals with high and low involvement separately. Showcasing the sponsoring products of brands renowned for their high quality could positively influence the results of sponsorship.

This article contributes to the sponsorship literature by exploring how sponsors can capitalize on collateral marketing actions. It also contributes to the theory of image transfer by exploring how perceived product quality can influence the effectiveness of sponsorship.

There is a need to rethink destination competitiveness research, which tends to overlook local impacts of events and new developments. Conducting pre-event research challenges researchers to move beyond analyzing competitiveness as an end (concerning strategy, tangible outcomes, economic deliverables and value for visitors) to assessing competitiveness as a beginning (through perceptions of place management and local impacts).

Survey research with local residents explores competitiveness pertinent to perceptions of place management and local impacts. Participation, enthusiasm and information availability are independent variables to assess whether statistically significant differences exist among residents’ perceptions. In total, 454 surveys were collected; the analysis involved exploratory factor analysis and t-test.

Factor analysis revealed two factors for place management (organizational competencies; managing awareness) and local impacts (awareness of social benefits; local interest and support). Enthusiasm and information availability have stronger influences on residents’ perceptions than participation in pre-event activities.

More emphasis needs put on ensuring information availability promotes enthusiasm, to help encourage participation. These three variables are a necessary basis for exploring residents’ pre-event perceptions – a key starting point to guide decision-making through later stages of an event life-cycle.

Events and competitiveness studies focusing specifically on information availability and enthusiasm of residents is little-explored. By exploring these variables and extending insight on participation, this paper contributes to the literature by assessing pre-event resident perceptions of place management and local impacts (with data collected as event developments were being realized).

More research is needed to consider residents’ perceptions prior to hosting large-scale events. This paper contributes new insight on residents’ perceptions of placemaking analysed by considering awareness, enthusiasm and participation prior to hosting a large-scale event. Placemaking is becoming increasingly important and this insight can help planners understand how locals perceive change and event planning preparations.

454 residents of Rijeka, Croatia completed a survey (seven-point Likert scale) of 17 placemaking principles, asked in three ways: (1) how you feel; (2) how you believe people near you feel and (3) if you feel that planning/preparing for ECoC 2020 has made a difference. The data analysis considers socio-demographics and the significance of awareness, enthusiasm and participation as factors affecting residents’ perceptions of placemaking.

The study found respondents originally from Rijeka expressed statistically significant higher level of agreement. Where statistically significant differences exist, female respondents expressed statistically significant higher levels of agreement. For six statements, the distribution of results was not similar for all age groups. Awareness and enthusiasm seems to influence placemaking principles to a greater extent than participation in this study, but all have proven to have statistically significant positive impacts on the placemaking principles assessed.

Planners need to focus on effective promotional activities aimed at awareness and enhance enthusiasm to help increase perceptions of placemaking and increase local quality of life.

explores perceptions of “self” and “how others feel” by assessing principles of placemaking associated with the case of Rijeka. This allows researchers to explore understandings of how people perceive the attitudes of their fellow residents.

The purpose of this paper is to compare and contrast the influence of enthusiasm, fair social distribution of costs and benefits and the quality of the information received through the media in the support for holding sporting events and in future intentions of the Football Copa America held in Chile.

Through partial least squares structural equation modelling, two samples from two host cities (Concepción=373; Viña del Mar=267) are analysed.

Enthusiasm, the perception of the fair distribution and the quality of the information positively influence the support for sporting events and the future intentions. In the same way, the quality of the information positively influences enthusiasm and fair social distribution. Significant changes were observed between the two cities in the relationships between the quality of the information and the variables of future intentions and enthusiasm and between this variable and those of support and the future intentions of the residents.

The convenience sampling limits the extrapolation of the results.

An adequate management of the quality of the information, social justice and enthusiasm can contribute to forming a social representation of the event that determines the backing or the behaviour of the citizens.

Examination of the negative perceptions that cause bad feeling amongst the population receives a mega-event.

The contribution of theoretical evidence about possible data can determine the social backing and the behaviour of the residents in welcoming a major sporting event.

Comparar y comprobar la influencia del entusiasmo, la distribución social justa de los beneficios y costes y la calidad de la información recibida a través de los medios de comunicación en el respaldo a la celebración de los eventos deportivos y en las intenciones futuras de los residentes de la Copa América de Fútbol (CAF) celebrada en Chile.

A través de PLS-SEM se analizan dos muestras de dos ciudades anfitrionas (Concepción=373; Viña del Mar=267).

El entusiasmo, la percepción sobre la distribución social justa y la calidad de la información influyen positivamente en el apoyo a los eventos deportivos y en las intenciones futuras. Asimismo, la calidad de información influye positivamente en el entusiasmo y la distribución social justa. Se observaron cambios significativos entre las dos ciudades en las relaciones entre la calidad de información y las variables de intenciones futuras y entusiasmo y entre esta variable y las de apoyo y las intenciones futuras de los residentes.

El muestreo de conveniencia limita la extrapolación de los resultados.

Una adecuada gestión de la calidad de la información, la justicia social y el entusiasmo puede contribuir a formar una representación social del evento que determine el respaldo o el comportamiento de los ciudadanos.

Examinar las percepciones negativas que causan malestar entre la población que recibe un mega-evento.

Aporta evidencias teóricas sobre posibles datos que pueden determinar el respaldo social y el comportamiento de los residentes en la acogida de un gran evento deportivo.