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This research examines the factors that affect business owner influencers' success in growing their businesses and making them a brand in line with the principles of the cognitive response theory (CRT).

This research examined the perceived uniqueness and originality of the posts on Nusr-et’s Instagram account as external information; information credibility was examined as a cognitive response, and desire was taken as a cognitive response and intention. Partial least squares structural equation modeling (PLS-SEM) was used in the analysis of the data.

According to the research findings, perceived uniqueness and originality were found to have positively affected information credibility and cognitive response, while cognitive response factors were also found to have positively affected desire. In addition, cognitive response factors were found to have mediated the effect of external information factors on desire. All these results reveal the significant accuracy of the model developed based on the CRT. In addition, age and gender variables were found to have had moderating roles. Based on the research findings, original suggestions for restaurant enterprises have been presented to help them gain a competitive advantage.

This study has found that the posts shared by business owner influencers have affected their followers in their desire to eat in the promoted restaurants and therefore, entrepreneurs and owners of the food and beverage industry should give importance to the preparation of social media content that could directly affect customers for visit to their restaurants and regularly post such contents in their social media accounts.

This research has been one of the first research papers using a model to reveal the reasons for behavioral intention in the field of hospitality based on the CRT.

This paper aims to examine the relationships between Islamic work ethic, deviant organizational behaviours and person-organization fit within the context of the hotels.

A survey was conducted with the participation of 243 employees working at five-star hotels operating in Marmaris, which is one of the popular destinations that attracts the most tourists in Turkey. The data obtained from the research is tested by implementing confirmatory factor analysis and structural equation modelling.

The results revealed that Islamic work ethic was negatively related to deviant organizational behaviour but positively related to person organization fit. On the other hand, no significant relationship was found between deviant organizational behaviour and person-organization fit.

This study presents to hotels practical and theoretical applications about employee behaviours and management practices.

The purpose of this study is to measure the R&D performance of 81 cities in Turkey by using a scientific approach.

A four-step solution approach is developed for this problem. In the first step, a hierarchical structure of 14 indicators (including number of patents, publications, R&D expense, etc.) in three dimensions is constructed. In the second step, explicitly and implicitly spatial indicators such as university location and R&D manpower are mapped by using geographic information system (GIS). In the third step, a hybrid multi-criteria decision making model, namely, DANP that combines decision-making trial and evaluation laboratory (DEMATEL) and analytic hierarchy process (ANP) techniques is applied to assign different level of importance to the indicators. In the last step, Višekriterijumska Optimizacijai kompromisno Rešenje (VIKOR) method is used to rank the performance of 81 cities. Obtained results are visualized using GIS to show the pros and cons of each city in terms of R&D performance.

Results of the paper show that Istanbul, Ankara and Konya are ordered as contenders of best R&D performances and on the contrary, Igdir, Sirnak and Tunceli are ordered as the worst R&D performances among 81 cities.

One limitation of the study can be the considered criteria. However, all the criteria are obtained from literature and experts; thus, the paper covers as much criteria as possible.

The proposed study may allow Ministry of Science, Industry and Technology of Turkey to formulate more effective strategies to improve cities’ R&D performance. In addition, any country can apply the same methodology for measuring the R&D performance of their cities by using their related data. As the worst R&D city performances belong to the eastern part of Turkey, it can be deducted that the socio-cultural structure of the eastern part of the country needs improvement.

To the best of the author’s knowledge, this is the first study which applies a GIS-based MCDM approach for R&D performance measurement. Thus, the value of this paper belongs to both literature and real life.