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Studies on women’s entrepreneurship in Morocco are scarce, despite the potential of women for the country’s economy. This research takes place in a socio-cultural environment searching for a compromise between tradition and modernity. Families occupy a prominent place in Morocco, directly influencing women’s activities. The purpose of this paper is to investigate the role of family in Moroccan women’s entrepreneurial success.

The qualitative research is based on 60 interviews with women entrepreneurs in Morocco, including women business owners, women professionals and also women co-operators who have not been documented until now, due to data accessibility. It is diversified in terms of personal, family and professional characteristics. The analysis uses an intersectionality framework taking gender and social class into consideration.

The results highlight three categories of women entrepreneur: the “elite”, the “self-made women” and the “co-operators”. Each category is characterised by specific familial and professional realities, underpinned by differentiated dynamics in terms of gender and social class.

The study, from a practical point of view, contributes to a better understanding of the differentiated realities encountered in terms of women’s entrepreneurship, in the Moroccan context.

Studies in developing countries tend to consider women entrepreneurs as a homogeneous group. This research highlights the fact that family support, women entrepreneurs’ practices and their role in entrepreneurial success depend on the background situations in terms of gender and social class. It also contributes to the entrepreneurial success field, revealing different definitions and perceptions of success among women entrepreneurs.

Adopting a feminist constructionist perspective, this article proposes an analysis of the micro-level processes and dynamics of interpersonal, gendered, business relationships between female entrepreneurs, therefore constituting an extension to network theory in the women's entrepreneurship research field.

The qualitative research builds on a single, longitudinal case study of a successful, 15-years long collaboration between two female entrepreneurs. Qualitative data were collected over two years, through formal and informal interviews with the entrepreneurs, observations and complementary documentation. The data analysis is based on a grounded theory and narrative approach.

The article proposes a thick narrative of the evolution of the dyadic business relationship, and reveals the power of gender role stereotypes in its progressive formation and development.

The article produces situated knowledge about female entrepreneurs and strong interpersonal business ties. The limitations relate to the specificity of the case analysed, representing the viewpoint of privileged, white, Western, educated and wealthy female entrepreneurs. It therefore does not account for the diversity of women's entrepreneurship.

The article enriches and extends social network theory in the women's entrepreneurship field through analysing how gender is done in discursive and social practices at the interpersonal level. The case also constitutes an illustration of social feminism in women's entrepreneurial practice, challenging dominant gender stereotypes.

This chapter expands our understanding of daughters’ inclusion in family business succession, analyzing why and how it can and does take place. Our work reveals that things are much more complex and diverse than research tells us in terms of daughters, their families, and their businesses.

Daughters are not only “in” or “out” of the family business. They can be included in a variety of ways, at different moments, following different paths, in a diversity of contexts. Based on 10 years of qualitative research data on family business succession, we explain and discuss how gender dynamics in the family and the business systems affect succession practices and outcomes, beyond the individual level analysis.

We used six selected and contrasted cases to illustrate the influence that gender, birth order, family inherited culture, business hierarchies and history, interpersonal relationships (parents-heirs-other stakeholders), as well as ownership transfers, governance rules and management procedures have on intergenerational succession, and particularly in daughters’ family business inclusion. From our findings, readers can draw practical recommendations for family business owners, managers and successors.