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1 – 10 of 125Ana Clara Aparecida Alves de Souza, Bruno de Souza Lessa and José Carlos Lázaro da Silva Filho
The purpose of this study is to propose a multidimensional view of social innovation.
Abstract
Purpose
The purpose of this study is to propose a multidimensional view of social innovation.
Design/methodology/approach
It offers a detailed analysis of the activities performed by ADEL (Agência de Desenvolvimento Econômico Local) – a regional non-governmental organization located in one of the poorest regions of Brazil – which is succeeding in engaging young people in the promotion of local development. The case was analysed drawing on the dimensions structured by researchers of one of the main centres of social innovation in the world, the Centre de Recherche sur Les Innovations Sociales (CRISES) based in Canada.
Findings
The results found characterize ADEL as a social innovation based on the dimensions of social innovation described in the CRISES’ conceptual encyclopaedia (Tardif and Harrison, 2005). The results highlight the singularities of the case studied, which allowed the elaboration of a revisited table of dimensions proposed by the CRISES’ researchers.
Research limitations/implications
For future studies, using the CRISES’ table as reference of analysis for other social innovations, the possibility suggested is the quantitative exploration of these dimensions.
Originality/value
The originality of this article lies in the fact that it presents a representative social innovation for the Brazilian semiarid.
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Paulo Henrique Studart Pinho, José Milton de Sousa-Filho, Bruno de Souza Lessa and Josimar Sousa Costa
The objective of this article is to analyze the relationship between absorptive capacity, entrepreneurial orientation, and performance within Brazilian federal state-owned…
Abstract
Purpose
The objective of this article is to analyze the relationship between absorptive capacity, entrepreneurial orientation, and performance within Brazilian federal state-owned companies.
Design/methodology/approach
Primary data were obtained using survey research. Secondary data were obtained using the Federal State-owned Companies Bulletin and the website State-owned Companies Overview. Tested and validated scales were selected to reflect Absorptive Capacity (ACAP), Entrepreneurial Orientation (EO), and Organizational Performance (OP) variables applied to a sample of 119 managers and advisors of federal state-owned companies. Structural Equation Modeling techniques were applied to identify the statistical significance of the direct, indirect, and total effects. The final measurement and structural model presented convergent and discriminant validity with acceptable adjustment indexes.
Findings
ACAP was found to be directly related to the ability to identify, recognize, transform, and especially implement new knowledge. EO is related to the institution’s ability to take risks, be proactive, and innovate. Those are fundamental processes for fulfilling the mission of state-owned companies, for their survival, and for improving the quality of public services provided to society. These findings differ from studies carried out in private companies since the ACAP-exploration dimension in private businesses displays a relevant relationship between the factors composing EO, a feature not observed here.
Originality/value
The paper’s main contribution is to confirm the influence of ACAP on EO and EO on OP, considering the environment of Brazilian federal state-owned companies. Such results expand the scarce academic studies on absorptive capacity, entrepreneurial orientation, and performance in the public area, in addition to offering perspectives of specific training direction to expand the competencies of public managers.
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Bruno Feres de Souza, Carlos Soares and André C.P.L.F. de Carvalho
The purpose of this paper is to investigate the applicability of meta‐learning to the problem of algorithm recommendation for gene expression data classification.
Abstract
Purpose
The purpose of this paper is to investigate the applicability of meta‐learning to the problem of algorithm recommendation for gene expression data classification.
Design/methodology/approach
Meta‐learning was used to provide a preference order of machine learning algorithms, based on their expected performances. Two approaches were considered for such: k‐nearest neighbors and support vector machine‐based ranking methods. They were applied to a set of 49 publicly available microarray datasets. The evaluation of the methods followed standard procedures suggested in the meta‐learning literature.
Findings
Empirical evidences show that both ranking methods produce more interesting suggestions for gene expression data classification than the baseline method. Although the rankings are more accurate, a significant difference in the performances of the top classifiers was not observed.
Practical implications
As the experiments conducted in this paper suggest, the use of meta‐learning approaches can provide an efficient data driven way to select algorithms for gene expression data classification.
Originality/value
This paper reports contributions to the areas of meta‐learning and gene expression data analysis. Regarding the former, it supports the claim that meta‐learning can be suitably applied to problems of a specific domain, expanding its current practice. To the latter, it introduces a cost effective approach to better deal with classification tasks.
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Harold Delfín Angulo Bustinza, Bruno de Souza and Roberto De la Cruz Rojas
Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…
Abstract
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.
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André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Walber Kaíc da Silva Nunes, Vitor de Moura Rosa Henrique and Italo Rogerio Correia de Santana
Fans are proactive consumers of pop culture products, who can be seen as prosumers. Fanvideo production is one of their most widespread practices in the participatory culture…
Abstract
Purpose
Fans are proactive consumers of pop culture products, who can be seen as prosumers. Fanvideo production is one of their most widespread practices in the participatory culture scenario. Thus, the aim of the present study is to analyze how ludic prosumption is featured on plays performed in Brazilian fanvideos based on successful pop culture franchises.
Design/methodology/approach
Research based on the interpretive content analysis of fanvideos of plays produced by Brazilian fans based on five emblematic pop culture franchises and published on YouTube.
Findings
Results have shown six play types in the analyzed fanvideos – i.e. child's play, performing powers, cosplay, play in social rites, teaching to play and “zuêra” –, which revealed a way of having fun in different situations through different practices based on ludic consumption experiences in different spheres of social life.
Originality/value
CCT-based studies focused on investigating plays as ludic consumption phenomenon, as well as fan culture, remain at early research stage. Thus, the main contribution of the present study lies on associating such concepts based on the concept of prosumption.
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Bruno Melo Moura, André Luiz Maranhão de Souza-Leão, Ewerton Pacheco da Silva and Guilherme Monteiro Alves dos Santos
Sports leagues, such as Major League Soccer (MLS), aim at expanding their audience at global level through alternative media other than television (TV). Brazil stands out among…
Abstract
Purpose
Sports leagues, such as Major League Soccer (MLS), aim at expanding their audience at global level through alternative media other than television (TV). Brazil stands out among football media consumer audiences as one of the main markets worldwide. Brazilian MLS consumers play the role of fans to converge between TV media and digital platforms, in a phenomenon that has been called Social TV.
Design/methodology/approach
The aim of the current research is to investigate how Brazilian MLS fans' consumption process is established through Social TV; it was done based on netnography performed between 2018 and 2020.
Findings
Results have indicated that Social TV is a catalyst of practices associated with fan culture: cultural convergence, technologies appropriations, poaching experiences and production of a collective intelligence.
Research limitations/implications
Current research reinforces how ethnography methodology has been gaining room as likely consumer market research, working as alternative method based on the prevalence of focus group and survey techniques.
Practical implications
Social TV phenomenon presents itself as a possibility to expand and direct marketing strategies focused on sports management, just as the media often consumed by fans.
Originality/value
From the results, it is possible assuming that connections between fans are punctually guided by their relationship with the cultural object consumed by them in a network relationship whose actors deindividualize sociocultural practices such as consumption. Thus, the main contribution of the study lies on identifying how fan culture can be autonomously established in the market arena in comparison to other cultures.
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André Luiz Maranhão de Souza-Leão, Bruno Melo Moura and Fernando Sacic Carneiro-Leão
Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis…
Abstract
Purpose
Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis on the National Basketball Association (NBA), whose largest Latin American market lies on Brazil. The aforementioned league’s audience is constantly growing, a fact that can be partially explained by the encouragement provided for its viewers to interact through social media, in a phenomenon called social TV. Accordingly, the aim of the present study is to investigate how social TV works as a means for Brazilian fans to coproduce their NBA broadcasting enjoyment through social media interactions.
Design/methodology/approach
The authors conducted a netnography on the community of fans engaged in Twitter hashtag #NBAnaESPN, which was released by ESPN to promote audience integration during NBA games' broadcasting.
Findings
A theorization about the role played by social TV in the way fan culture articulates through social media to enjoy broadcasting media products was herein presented. The findings of this study have evidenced three categories concerning the role played by television broadcasting, social media and the fandom in NBA consumption by Brazilian fans. Based on these findings, the authors got to the conclusion that social TV establishes a mediatized environment where fan culture can be articulated through social media to enable interactions about television broadcasting.
Research limitations/implications
The study was limited to members of the Brazilian NBA audience who engage in the official social media of the league’s broadcasting.
Originality/value
The study heads toward a theoretical generalization based on the research results.
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Bruno Ocelli Ungheri, Carla Augusta Nogueira Lima e Santos, Maria Aparecida Dias Venâncio, Edmur Antônio Stoppa and Hélder Ferreira Isayama
This paper is an excerpt from a countrywide study entitled “Leisure in Brazil: representations and realizations of daily experiences”, which aims to investigate what Brazilians do…
Abstract
Purpose
This paper is an excerpt from a countrywide study entitled “Leisure in Brazil: representations and realizations of daily experiences”, which aims to investigate what Brazilians do in their leisure time, what they would like to do and why they do not do it.
Design/methodology/approach
Specifically, in this paper, the authors analyze data referring to the elderly population from southeastern Brazil. Sampling of the national survey comprised representative quotas of the population, considering region and state, and, in each state, quotas of sex, age, education level and family income, according to data obtained by IBGE in 2010. A total of 2,400 interviews were conducted in total. For the present study, the 91 interviews conducted with elderly subjects from the Southeast region of Brazil were considered.
Findings
The majority of participants understand leisure as a time for resting and fun and have physical/sports interests as their favorite leisure activity during the week. On weekends, social and tourism interests stand out, and idleness stands out in the preference of this public during the holiday period. Lack of time and financial resources are the main barriers to the access to and permanence in the desired leisure practices.
Originality/value
Having knowledge of the relationship between leisure and aging in Brazil is a way to contribute to the potential of this stage of life, based on the quality of life and continued learning provided by the content they enjoy.
Thiago Ianatoni Camargo, André Luiz Maranhão de Souza-Leão and Bruno Melo Moura
Fans have been characterized as specialized consumers who often express disagreements with the entertainment industry's decisions, especially when it comes to the original content…
Abstract
Purpose
Fans have been characterized as specialized consumers who often express disagreements with the entertainment industry's decisions, especially when it comes to the original content of the works that serve as the basis for the development of media products, evidencing a kind of consumer resistance. Under a Foucauldian perspective aligned with the consumer culture theory (CCT), power relations are established in a dynamic of power exercise and resistance to power. Based on this, the authors pose the following research question: how do fans of media products resist the changes made by the entertainment industry in relation to their canons?
Design/methodology/approach
The authors adopted the Foucault's genealogy of power as a method, analyzing the comments posted on the Westeros.Org website, the main discussion forum of fans of A Song of Ice and Fire (ASoIaF) book series and Game of Thrones (GoT) TV series.
Findings
The findings reveal ways of resistance in relation to the adaptation of the media text permeated by an entertainment dispositif, which considers the adaptation legitimate, and a fannish dispositif, which criticizes the way this adaptation was made. However, their empirical categories reveal that they are forged not only from singularities but also from overlaps. The authors conclude, therefore, that this process occurs in an agonist way, in which conflicts are fought as a reciprocal incitement revealing a productive and ethical relationship.
Originality/value
The agonism shows how consumers can simultaneously be led to incorporate and resist to discourses and market practices. This demonstrates how resistance is not necessarily a force opposed to another, but a dynamic of reciprocal negotiation.
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