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Purpose — In order to analyse applicability, comparability and limitations of GPS technology in travel surveys, different mobility survey techniques were tested in an Austrian pilot study.

Methodology/approach — Four groups of voluntary respondents recorded their travel behaviour over a time period of three consecutive days. The groups were assigned to three different and combined methods of data collection: Paper–pencil trip diaries, passive GPS tracking, active GPS tracking and prompted recall interviews.

Findings — The resulting mobility parameters show that self-reported paper– pencil surveys yield accurate sociodemographic information on the respondents as well as trip purposes and modes of transportation, although too few trips are reported. Passive GPS-based methods minimize the strain for respondents. Methods that combine GPS-based data collection and questionnaire provide the most reliable mobility data at the moment.

Research limitations/implications — Due to funding restrictions the sample sizes had to be relatively small (235 participants). Further development in research methodology will increase the effectiveness of automated data analysis, for example more accurate detection of activities and transport modes. The usefulness of GPS-based data collection in a large-scale surveys is planned to be tested in the next Austrian national travel survey.

Originality/value of paper — The pilot study allows a detailed comparison of traditional and GPS-based travel survey methods for the first time, due to data collection combined with prompted recalls.