Search results

Massive open online courses (MOOCs), Millennials, a major financial crisis, and legitimacy issues in a mature sector, ridden by mass imitation, have plunged many business schools into an unprecedented turmoil. Most deans are struggling to address it. In such a mature sector, differentiation is a strategic option to protect profit margins. While accreditations and rankings have reinforced imitation, the purpose of this paper is to propose authenticity as a strategic differentiation mechanism to turn this turmoil into a renaissance of purposeful, credible, and successful business schools.

The authors use an inductive, qualitative approach based on the multiple case studies analysis of six American and European business schools.

Accreditation-based reputation alone is no longer a competitive advantage. It is based on credibility and reputation. Authenticity can be used to regain credibility. The authors propose to define authenticity as the specificity of the education and the local embeddedness of a business school. Authenticity emphasizes the student experience’s idiosyncratic nature. Building on idiosyncrasy allows business schools to differentiate themselves, maintain credibility, enhance reputation, and regain market share in a mature market, ridden by imitation.

The paper is based on a limited number of cases in three developed countries. Emerging markets are not considered.

The paper opens new strategic perspectives for deans.

The paper promotes the concept of authenticity-based strategizing, used successfully in the wine industry, for business schools to cope with their turmoil and to maintain high margins as their market matures. It emphasizes the idiosyncratic dimension of education and its strategic value.

Are the social domains of kinship and business on balance complementary or contradictory? Do ventures that invest heavily in both – conventionally referred to as “family firms” – bear a net gain or net loss? We are scarcely the first to raise these questions. How then will we try to contribute to an answer? We try this in five ways, all of them based on previous literature. First, we develop the dichotomy of kinship and business by taking seriously the metaphor of yin and yang, merging it with the anthropological constructs of structural domains such as “domestic” and “public.” This metaphor proves to shed light on the relevant literature. Second, we provide a qualitative survey of the costs and benefits of kinship in business. Third, we summarize the empirical work that addresses the performance outcomes from family involvement. Fourth, we consider the practitioner implications of these studies. Finally, we ask if scholars are as yet in a position to answer these questions.

The purpose of this paper is to study the impact of the level of perceived atypicality in a wine label's design on the consumer's aesthetic appreciation and purchase intent. Furthermore, it intends to highlight the moderating role of perceived risk in the relationship between these three variables.

Four Bordeaux wine labels providing the same information but with different designs are tested on a sample of 166 individuals. The respondents evaluate the labels in terms of perceived typicality and aesthetic appreciation. They are then asked to indicate what their purchase intentions would be for each label in respect of five different consumption occasions.

The results indicate a strong preference for the most typical label. However, this preference decreases when the perceived risk associated with the consumption occasion also decreases. For those consumption occasions perceived as less risky, the respondents seem more willing to choose labels with a moderately atypical design.

This research provides some answers to a problem recently raised with representatives of the wine industry: given that consumers seem to prefer traditional labelling, to what extent is it possible to differentiate a product in terms of design? The authors' results indicate that the acceptance of atypical designs is linked to the level of perceived risk at the moment of purchase. A brand that targets consumption occasions that are perceived as only slightly risky will therefore more easily be able to depart from the visual codes of its product category.

Hospitality and Tourism.

Senior undergraduate level and graduate level.

This case study charts out the development of a business plan for Ch’ulel Mendoza, a hypothetical all-villa resort nestled against the Andes Mountains, where guests enjoy luxurious wine-infused spa treatments. The business plan has to be comprehensive because it should become the basis of a turnkey project for potential investors. Ch’ulel Mendoza is surrounded by the lush vineyards of some of the most famous wine estates in Argentina. The spa, facilities and services pay homage to the wine-growing heritage of the region, promoting wine to its guests as both pleasurable for consumption and conducive to healthy living. The architectural design speaks directly to the vines themselves: the earth-covered spa is where guests soak up the healing nutrients in the vinotherapy and water treatments, much like the roots are nourished by the elements and water in the soil; the resort area embraces the outdoors with decks, open patios and pools where guests can bask in the sun and enjoy other natural elements, just like the grape plants themselves. Once it becomes operational, Ch’ulel Mendoza will symbolize a blend of wellness, recreation and the charm of the Latin American culture.

Develop a comprehensive business plan for a new business, understand the business environment, prepare a strengths, weaknesses, opportunities and weaknesses analysis, develop functional (marketing, finance, human resources, operations, etc.) plans and understand the opportunities and challenges in the new product development process.

CSS: 12: Tourism and Hospitality.

Since the establishment of ecocriticism, the traditional Western dualistic categories of spaces and places have become objects of increasing pluralistic refigurations in light of the challenges posed by current environmental crises. More and more scholars have discussed how rooted dichotomies, including country/city and nature/culture, should be reconsidered for better acknowledging the sense of connectedness occurring between humans and the surrounding nonhuman world. Consequences of this approach in literary and cultural studies have been pivotal: new environmentally oriented hermeneutic practices have developed, which allow for reevaluating phenomena linked to old-fashioned understandings of the natural world. Among them, the pastoral, traditionally conceived as the contrast between the rural and the urban, has been reexamined by ecocritics through new concepts, starting from the “post-pastoral” (Gifford, 1999). By stressing the investigation of the relationship between the human and the environment in pastoral representations, the post-pastoral has become a favorable tool (Gifford, 2006) for enhancing ethical considerations in response to the challenges posed by the Anthropocene.

This transdisciplinary chapter is also inspired by “geocriticism,” which reflects on how literary narratives influence spatial practices in the real, material world. Specifically, this chapter discusses how the neologism “cittagna” – blending the Italian terms città (city) and campagna (country) – which first appeared in Stefano Benni's novel Prendiluna (2017), allows critics to reflect on the development of similar combinatory processes in contemporary urban spaces. When considering this process in parallel with the notion of post-pastoral, “cittagna,” becomes a useful concept for observing how, in current cityscapes, the emergence of new spaces and places negotiates the conventional country/city split, while highlighting the sense of intertwining between the two terms. Hence, attention is placed on how two possible examples of rising “cittagnas” – roof gardens and off-leash dog parks – can be read as evidence of the increasing attentiveness toward issues of human-nonhuman relationality in today's urbanism, which becomes a hope on the horizon for facing current environmental concerns.

The purpose of this paper is to put forward the hypothesis that the demand for wine can be partly explained by social phenomena.

A general framework considers social phenomena. A literature review in the domain of wine shows that these aspects may constitute an interesting line of study in order to explain the demand for wine. This paper proposes an original model taking into account phenomena of imitation or phenomena of opposition between different social groups, in order to explain changes in the demand for wine. The paper shows the existence or the absence of stable equilibriums

The proposed model is applied here to three different products conveying a strong social dimension (in the domain of Wine) but it could surely be applied to other goods (luxury goods, fashion, cars, etc). Amplifying this work will consist in characterizing the conditions for the existence of stable points in the model according to the social and idiosyncratic parameters of the system.

This original approach of the demand for wine has important managerial implications. The paper suggests, in fact, a price strategy based on the rate of buyers observed in different social groups.